India Men's Grooming Market Outlook, 2027-28

India men's grooming industry is flourishing due to reasons like confidence and to achieve a competitive edge over other males in career growth rather than to attract females. Men in urban India, with their developing expendable income, familiarity with the most recent patterns, and worries for appearances, are spending some serious money on grooming items. In today’s world where a lot of trends are taking place growing a beard is also one of them and it no longer considered a taboo too. On the other hand, it is a hip style many men have taken to. The trend has spurred growth in grooming products for men across the continent, a niche that was only reserved for women. Since last few years, India is experiencing a major growth in the men's Grooming sales. For decades, men’s grooming meant using an after shave lotion and hair gel. Today, a slew of startups is banking on the growing grooming needs of Indian men and is bullish about growth.

According to the report, “India Men’s Grooming Market Outlook, 2027-28” the market is expected to grow with a CAGR of more than 11% during the forecast period with more than 31000 INR Crore market size. Overall men's grooming is segmented into men's shaving products market, beard care market, men's skin care market, men's hair care market, men's fragrance market. Further, men's shaving products includes razor, shaving cream, gel and foam; men's skin care market includes, bar soap market, body wash & shower gel market, fairness cream market and face wash; men's hair care includes hair oil market, shampoo market, hair gel market, hair serum market and hair styling products market; men's fragrance market include perfume and deodorant. It is the rise of a new form of male grooming that has spawned the development of businesses and products to cater to men’s grooming needs. The forecasts also predicted an increment in the number of products used however the development of new products marketed to men.

The men’s care is not just about shaving equipment and products; it also includes hair products and moisturizers that cater to the new aesthetic of men with a curly and shiny beard. These new grounds of business are quite promising to entrepreneurs looking to venture into the men’s care market. The beard grooming industry in men’s care grow at a higher rate by every passing year. Starting a beard care product line could be a pretty lucrative business alternative. Various new trends and changing mentalities towards the ingredients used in hair and beauty products also present an attractive business opportunity for entrepreneurs. Men are also attuned to using products that contain natural ingredients and oils like olive and argon oil, etc. The third Friday of August is celebrated as men's Grooming Day.

A few years back, men used female skincare products for grooming themselves as manufacturers had not yet produced products for men. However, as men become more aware of the skincare regimens, there is a remarkable development in men's skincare products. Products like, shower gel, body wash, face wash, and bar soaps are some products that are now designed only for men. It is a profitable business opportunity in the male-grooming industry as demand for the products is growing dramatically. However, men’s grooming startups have disrupted the way beauty products industry has traditionally worked in India. Backed by digitization, these twinkle-toed startups can give major players including Procter and Gamble, Colgate-Palmolive, Hindustan Unilever and Emami a run for their money.

Unlike the US and European markets, big players in India couldn’t identify the potential of the male grooming industry. However, today the FMCG majors are picking up stakes in the startups who have unleashed the market. In 2018, Colgate-Palmolive bought a 14 per cent stake in Bombay Shaving Company. According to media sources, Kolkata-based Emami has made two rounds of investment in The Man Company. Some like HUL and Godrej have launched men’s line with a range of products including face washes, cleansers and moisturizers. Further, there are around in the 12 startups in the grooming segment for men with monthly revenue of more than INR 50 Lakh. For No Shave November or Movember, these innovations-backed startups have gathered a sizeable share in the men’s grooming market in India. While the grooming industry is flooded with eco-friendly, responsible, and cruelty-free products for women, the focus has also shifted to the men's market.

This new revolution in grooming is expected to keep growing stronger and the scales are tipping towards gentlemen. Besides the growing awareness about self-care amongst both genders, technology and innovation now dominate the modern beauty and grooming market. Not only has the industry begun to emphasize and showcase safe and hygienic grooming products, but the spotlight is gradually turning to producing technologically advanced grooming accessories and cosmetics. For instance, India-based e-commerce platform MensXP has its sights set on becoming the Sephora of the Indian male grooming market and has laid out a three-pronged strategy to achieve it. Also, the e-commerce giant, Amazon also recorded double-digit growth in the male grooming section. This trend is fueled by the rapid pace of innovation from brands particularly outside the core shaving segments, in categories such as skincare, haircare, and facial hair management.

Nowadays men indulge as much as women in beauty services. From manicure, pedicure to facial treatments to hair spa, men are getting everything done in a salon and labels like UrbanClap are encashing on the opportunity. This change in social fabric shows a boom in men’s grooming industry. India's men grooming industry is at an inflection point right now. With the increasing penetration of online lifestyle publications and social media, Indian men are now aware of national as well as global brands to make a conscious and calculated choice, about the products they buy. This has made it an exciting time for companies to be a player in the men's grooming industry, because it's only going to show an upward trend.

In addition to that, fast-moving consumer goods (FMCG) companies are reaping the benefits of rising consumer sophistication. Higher incomes, exposure to international trends and concerns about aging, in addition to interest in personal appearance and grooming, have spawned whole product ranges catering to diverse needs and tastes. In fact, a market that was once was limited to shaving foam, deodorant and razors has made way for a dazzling array of products, spanning hair care, skin care and hygiene. As a result, male grooming is one of the fastest growing sectors in India’s personal care segment. The demand for natural, clean-label and organic goods in the men's grooming products market has surged as public awareness of the detrimental effects of chemical compounds often used in grooming items, such as shaving creams, has grown. This has led to a rise in demand for men's grooming products and sales of products that are safe, natural, organic, and cruelty-free in recent years.

Furthermore, a rising number of primary producers in the men's grooming products market are hiring various celebrities from the domains of sports and entertainment to advocate their goods to persuade consumers to use these endorsed items and increase demand for men's grooming products as well as sales of men's grooming products. P&G's Gillette, for example, used a variety of promotional techniques, including celebrity endorsement arrangements with Ashton Eaton, Neymar Jr., David Beckham, Roger Federer, and Ryan Lochte.

The growth of the market attributes primarily to the rapidly changing lifestyles & demographics, significantly improving disposable income, rising social media exposure, numerous product choices, the expanding retail sector, and the rapidly growing urban population. As a result, there is a swelling demand for cosmetics & personal care products among Indian men, especially the youth. Moreover, the burgeoning sales of shaving products, deodorants, & antiperspirants are also significantly contributing to the overall growth of the India Men's Grooming Market. Increased use of social media platforms such as Facebook, Instagram, and YouTube exposes men to global fashion trends, contributing to an increase in demand for male grooming products. During the lockdown, sales of grooming products such as beard oils, hair gels, face washes, deodorants, perfumes, and electronic trimmers and clippers increased.

Further, companies such as Nykaa launched a men's portal called NykaaMan in order to gain market share in the expanding men's industry. International cosmetics companies such as The Body Shop went from having one male product to having a dozen. Men began to seek out products that were specifically designed for them, rather than by-products of the women's range. As a result of this, the barbershop culture is gradually gaining a foothold in India. At present, there are over 177 new male grooming products launched by both startups and FMCG giants. Further, Chennai-based fast moving consumer goods company CavinKare is rolling out products in the male grooming category competing with the likes of Marico Ltd, Emami, and L'Oreal as it sees room for growth for multiple brands selling beard oils to shampoo-conditioners, and shower gels.

On the other hand, India men grooming market is projected to gain popularity in the years ahead owing to rising concern about physical appearance. The rising corporate sector in the country with the increase in the growth of the tech-savvy population is leading to an increasing employment scenario and the employees need to be well-groomed. Not only in the corporate sector but the emerging brand stores establishment has also focused on employee grooming as a result, the growing need to be looked groomed and is estimated to pair the growth of the India men grooming market by 2027-28.

Covid-19 impacts:

The men's grooming products market has been moderately affected by the COVID-19 pandemic since many social arrangement facilities and offices were closed. Consequently, these factors have reduced the demand for men's grooming products, particularly shaving products. Another consequential trend in the men's grooming products market is the rise of do-it-yourself (DIY) grooming. Many beauty salons have closed, and even in places where they have not, consumers are forgoing services because of concerns about close physical contact. As a result, men are experimenting with their looks during the lockdown regime, which has marginally increased the sales of men's grooming products.

Covered in the report:

• India Men's Grooming
• Men's Shaving Products
• Men's Beard Care Products
• Men's Fragrance
• Men's Skincare
• Men's Hair Care

India Men's Grooming Market Outlook, 2027-28 discusses the following aspects of Men's Grooming in India:

How it will help solving your strategic decision making process??

The report gives an in-depth understanding of the Men's Grooming market in India:

• India Men's Grooming Market Size By Value & Forecast
• India Men's Grooming Segmental Analysis: By Category
• India Men's Beard Care Market Size By Value & Forecast
• India Men's Beard Care Segmental Analysis: By Product Type
• Razor & Blade Market By Value & Forecast
• Shaving Toiletries Market Outlook By Value & Forecast
• India Shaving Toiletries Segmental Analysis: By Category, By Company
• India Shaving Cream Market Size By Value & Forecast
• India Shaving gel & Foam Market Size By Value & Forecast
• India Fragrance Market Size By Value & Forecast
• India Fragrance Segmental Analysis: By Deodorant vs Perfume
• India Deodorant Market Size By Value & Forecast
• India Perfume Market Size By Value & Forecast
• India Skin Care Market Size By Value & Forecast
• India Skin Care Segmental Analysis: By Product Type
• India Fairness Cream Market Size By Value & Forecast
• India Face Wash Market Size By Value & Forecast
• India Bar Soap Market Size By Value & Forecast
• India Body Wash & Shower Gel Market Size By Value & Forecast
• India Hair Care Market Size By Value & Forecast
• India Hair Care Segmental Analysis: By Product Type
• India Hair Oil Market Size By Value & Forecast
• India Shampoo Market Size By Value & Forecast
• India Hair Color Market Size By Value & Forecast
• India Hair Serum Market Size By Value & Forecast
• India Hair Styling Products Market Size By Value & Forecast
• Key Vendors in this market space

This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology

The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of men's grooming in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.