Christmas in the UK - 2018

  • ID: 4755669
  • Report
  • Region: United Kingdom, Great Britain
  • 138 pages
  • GlobalData
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Christmas in the UK - 2018

Summary

Retail spending bounced back in the UK in December 2018 after a tough November. Despite improved spending in December, many retailers started their sales before Christmas to drive revenue and clear through stock - signifying the wider trend in retail. On the other hand, consumers’ shift in focus towards more high quality products meant shoppers were more interested in value for money rather than just low prices.

While 35.1% of consumers said they spent more on items for Christmas this year compared to Christmas 2017, this rise in spending was both more carefully planned for some and more heavily credit-financed for others. However, with a higher proportion of shoppers now spending on Christmas using credit options such as a credit card (21.7% financed their spending using a credit card versus 13.6% last year), it is clear that shoppers have had to find ways to spread the cost of the event, rather than necessarily cutting back on little treats and luxuries.

Despite more consumers investing in Christmas - penetration rose 6.4ppts to 91.6%, a higher proportion of gift recipients intend to return or have already returned Christmas gifts. In addition, on average consumers are also returning more items. As this is driven by clothing items that are the wrong size or style, it will be difficult for retailers to reduce the level of returns however clothing brands could implement more generic sizing in key gifting areas. Within other categories, items being frequently returned are products such as small kitchen appliances and toys & games. Retailers should improve product quality or add in more quality assurance checks so that less faulty items are received, in turn lowering returns rates.

The "Christmas in the UK - 2018" offers a comprehensive insight into the consumer dynamics and spending habits of consumers for Christmas. The report analyses the market, the major players, the main trends, and consumer attitudes.

Scope
  • Despite more consumers investing in Christmas - penetration rose 6.4ppts to 91.6%, a higher proportion of gift recipients intend to return or have already returned Christmas gifts.
  • Over one fifth of consumers bought a stocking in 2018, with average spend increasing to £28.72, up from £21.78 last year. As stockings are made up of a selection of smaller items, retailers should ensure they have a selection of low-cost stocking fillers to capture consumer spend on this high-penetration item.
  • Free from alternatives are increasing in popularity year-on-year as the quality and availability of products improve - retailers are expanding and enhancing their ranges to cater for a wider variety of diets including vegan , gluten free and dairy free.
Reasons to buy
  • Use our in-depth consumer insight to learn which areas within Christmas shopping are most important to ensure that product offerings are catering to the needs and wants of customers.
  • Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
  • Use our in-depth analysis of the leading retailers for Christmas in order to understand how to appeal shoppers and increase market share.
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FEATURED COMPANIES

  • Accessorize
  • Card Factory
  • GAME
  • Lidl
  • Poundland
  • The Body Shop
  • MORE

- THE KEY FINDINGS
- The Key Findings
- Quality items are becoming more important for Christmas shoppers
- Fewer consumers funded Christmas purchases using their salary, instead using savings and credit options
- Returns continue to plague the Christmas gifting category
- Trend insight - stores
- Trend insight - online

- CONSUMER ATTITUDES
- Key findings
- Buying dynamics
- Financial wellbeing
- Financial spending
- Christmas spending
- Christmas statements
- Retailer selection
- Retailer ratings - grocers
- Retailer ratings - non-food retailers
- Christmas stockings
- Secret Santa
- Christmas returns
- Social media
- Seasonal food and drink
- Key findings
- Retailer selection
- Channel usage
- Device usage
- Fulfilment
- Retailer used
- Retailer selection
- Spending
- Buying dynamics
- Gifts
- Key findings
- Store selection
- Channel usage
- Device usage
- Fulfilment
- Average spend
- Recipient
- Retailer used
- Buying dynamics
- Festive items
- Key findings
- Retailer selection
- Channel usage
- Device usage
- Fulfilment
- Average spend
- Retailer used
- Buying dynamics
- Christmas gift bags
- Christmas advent calendar
- Buying dynamics
- Items for the home
- Key findings
- Retailer selection
- Channel usage
- Device usage
- Fulfilment
- Spending
- Retailer used
- Buying dynamics
- Methodology
- Technical details: consumer survey work

List of Tables
- Retailer ratings across key measures - grocers, 2018
- Retailer ratings across key measures - non-food retailers, 2018
- Number of Christmas returns by product category, 2018
- Products purchased - Christmas sweet products, 2017 & 2018
- Products purchased - Christmas savoury products, 2017 & 2018
- Products purchased - meat, fish and free from alternatives, 2017 and 2018
- Products purchased - fruit & vegetables, 2017 & 2018
- Products purchased - alcoholic beverages, 2017 & 2018
- Products purchased - non-alcoholic beverages, 2018
- Products purchased - books, 2017 & 2018
- Products purchased - clothing & accessories, 2017 & 2018
- Retailers used - clothing & accessories, 2017 & 2018
- Products purchased - health & beauty, 2017 & 2018
- Retailers used - health & beauty, 2017 & 2018
- Products purchased -food gifts, 2017 & 2018
- Retailers used - food gifts, 2017 & 2018
- Products purchased - alcohol gifts, 2017 & 2018
- Retailers used - alcohol gifts, 2017 & 2018
- Products purchased - books, 2017 & 2018
- Retailers used - books, 2017 & 2018
- Products purchased - toys & games, 2017 & 2018
- Retailers used - toys & games, 2017 & 2018
- Products purchased - footwear, 2017 & 2018
- Retailers used - footwear, 2017 & 2018
- Products purchased - music & video, 2017 & 2018
- Retailers used - music & video, 2017 & 2018
- Products purchased - homewares, 2017 & 2018
- Retailers used - homewares, 2017 & 2018
- Products purchased - money, 2017 & 2018
- Products purchased - electricals, 2017 & 2018
- Retailers used - electricals, 2017 & 2018
- Products purchased - stationery, 2017 & 2018
- Retailers used - stationery, 2017 & 2018
- Products purchased - vouchers & gift cards, 2017 & 2018
- Products purchased - leather goods, 2017 & 2018
- Retailers used - leather goods, 2017 & 2018
- Products purchased - fine jewellery and watches, 2017 & 2018
- Retailers used - fine jewellery and watches, 2017 & 2018
- Products purchased - computers, 2017 & 2018
- Retailers used - computers, 2017 & 2018
- Products purchased - garden items, 2017 & 2018
- Retailers used - garden items, 2017 & 2018
- Products purchased - experience, 2017 & 2018
- Products purchased - sports, 2017 & 2018
- Retailers used - sports, 2017 & 2018
- Products purchased - DIY, 2017 & 2018
- Retailers used - DIY, 2017 & 2018
- Products purchased - Christmas trees & decorations, 2017 & 2018
- Retailers used - Christmas trees & decorations, 2017 & 2018
- Products purchased - Christmas wrapping & cards, 2017 & 2018
- Retailers used - Christmas wrapping & cards, 2017 & 2018
- Products purchased - festive home products, 2017 & 2018
- Retailers used - festive home products, 2017 & 2018
- Retailers used - Christmas crackers, 2017 & 2018
- Retailers used - Christmas advent calendar, 2017 & 2018
- Products purchased - party clothing & accessories, 2017 & 2018
- Retailers used - party clothing & accessories, 2017 & 2018
- Products purchased - electricals, 2017 & 2018
- Retailers used - electricals, 2017 & 2018
- Products purchased - furniture, 2017 & 2018
- Retailers used - furniture, 2017 & 2018
- Products purchased - homewares, 2017 & 2018
- Retailers used - homewares, 2017 & 2018

List of Figures
- Christmas 2018 shopper penetration (by demographic and by region) & 2017 penetration
- Christmas shopper profile (by demographic & by region), 2018
- Financial wellbeing compared to last year, 2017 & 2018
- How consumers financed Christmas spending, 2017 & 2018
- Christmas spending compared to last year, 2017 & 2018
- Agreement statements about Christmas, 2018
- Success of retailers at promoting or communicating Christmas deals, 2018
- Christmas stockings received penetration 2018 (by demographic and by region) & 2017 penetration
- Christmas stockings given penetration 2018 (by demographic and by region) & 2017 penetration
- Christmas stockings average spend, 2017 & 2018
- Christmas stockings bought, 2017 & 2018
- Secret Santa penetration 2018 (by demographic and by region) & 2017 penetration
- Secret Santa budget, 2017 & 2018
- Secret Santa bought for, 2017 & 2018
- Secret Santa budget spending patterns, 2018
- Christmas returns penetration 2018 (by demographic and by region) & 2017 penetration
- Number of Christmas returns 2018 (by demographic) & 2017 overall
- Reasons for returning Christmas presents, 2018
- Social media use and influence on purchases of Christmas presents, 2018
- Drivers of food & drink retailer selection, 2018 and ppt change on 2017
- Consumers using each channel for purchasing seasonal food and drink, 2018 (browsed and purchased)
- Consumers using each device for seasonal food and drink purchases, 2018 (browsed and purchased)
- Fulfilment options for seasonal food and drink purchases made online, 2017 & 2018
- Retailers shopped at for seasonal food and drink, 2017 & 2018 and ppt change on 2017
- Top 10 retailers most shopped at for seasonal food and drink, 2017 & 2018 and ppt change on 2017
- Consumers switching from their usual main retailer, 2018 by demographic & 2017 overall
- Top 10 retailers consumers switched to, 2017 & 2018 and ppt change on 2017
- Reasons for switching main retailer, 2018 and ppt change on 2017
- Seasonal food and non-alcoholic beverage spend by retailer, 2018 and £ change on 2017
- Seasonal alcoholic beverages spend by retailer, 2018 and £ change on 2017
- Overall food and drink penetration 2018 (by demographic) & 2017 penetration
- Christmas sweet products 2018 (by demographic) & 2017 penetration
- Christmas savoury products 2018 (by demographic) & 2017 penetration
- Meat, fish and free from alternatives 2018 (by demographic) & 2017 penetration
- Fruit & vegetables 2018 (by demographic) & 2017 penetration
- Alcoholic beverages 2018 (by demographic) & 2017 penetration
- Non-alcoholic beverages 2018 (by demographic)
- Overall seasonal food & drink planned/impulse purchases, and by category, 2017 & 2018
- Drivers of gifts retailer selection, 2018 & ppt change on 2017
- Consumers using each channel for purchasing Christmas gifts, 2018 (browsed and purchased)
- Consumers using each device for Christmas gift shopping purchases, 2018 (browsed and purchased)
- Fulfilment options for Christmas gift purchases made online, 2017 & 2018
- Average spend on Christmas gifts by product category, 2018 and £ change on 2017
- Who consumers bought Christmas gifts for, 2018 and ppt change on 2017
- Retailers shopped at for gifts, 2017 & 2018 and ppt change on 2017
- Overall gift penetration 2018 (by demographic) & 2017 penetration
- Clothing & accessories penetration 2018 (by demographic) & 2017 penetration
- Health & beauty penetration 2018 (by demographic) & 2017 penetration
- Food gifts penetration 2018 (by demographic) & 2017 penetration
- Alcohol gifts penetration 2018 (by demographic) & 2017 penetration
- Books penetration 2018 (by demographic) & 2017 penetration
- Toys & games penetration 2018 (by demographic) & 2017 penetration
- Footwear penetration 2018 (by demographic) & 2017 penetration
- Music & video 2018 (by demographic) & 2017 penetration
- Homewares penetration 2018 (by demographic) & 2017 penetration
- Money penetration 2018 (by demographic) & 2017 penetration
- Electricals penetration 2018 (by demographic) & 2017 penetration
- Stationery penetration 2018 (by demographic) & 2017 penetration
- Voucher & gift cards penetration 2018 (by demographic) & 2017 penetration
- Leather goods penetration 2018 (by demographic) & 2017 penetration
- Fine jewellery & watches penetration 2018 (by demographic) & 2017 penetration
- Computers penetration 2018 (by demographic) & 2017 penetration
- Garden items penetration 2018 (by demographic) & 2017 penetration
- Experience penetration 2018 (by demographic) & 2017 penetration
- Sports penetration 2018 (by demographic) & 2017 penetration
- DIY penetration 2018 (by demographic) & 2017 penetration
- Overall gift planned/impulse purchases, and by sector 2017 & 2018
- Overall gift personalisation, and by sector, 2017 & 2018
- Drivers of retailer selection for festive items, 2018 and ppt change on 2017
- Consumers using each channel for festive item purchases, 2018 (browsed and purchased)
- Consumers using each device for festive item purchases, 2018 (browsed and purchased)
- Fulfilment options for festive item purchases made online, 2017 & 2018
- Average spend on festive items, 2018 and £ change on 2017
- Retailers shopped at for festive items, 2017 & 2018 and ppt change on 2017
- Overall festive items penetration 2018 (by demographic) & 2017 penetration
- Christmas trees and decorations penetration 2018 (by demographic) & 2017 penetration
- Christmas tree purchasing dynamics, by real & artificial trees, 2018
- Christmas lights purchasing dynamics, by internal & external lights, 2018
- Christmas wrapping & cards penetration 2018 (by demographic) & 2017 penetration
- Types of gift bags purchased, 2018
- Festive home products penetration 2018 (by demographic) & 2017 penetration
- Christmas crackers penetration 2018 (by demographic) & 2017 penetration
- Christmas advent calendar penetration 2018 (by demographic) & 2017 penetration
- Christmas advent calendar bought for, 2017 & 2018
- Types of products included in Christmas advent calendars, 2017 & 2018
- Party clothing & accessories penetration 2018 (by demographic) & 2017 penetration
- Overall festive items planned/impulse purchases, and by product category, 2017 & 2018
- Overall gift personalisation, and by product category, 2017 & 2018
- Drivers of items for the home retailer selection, 2018 and ppt change from 2017
- Consumers using each channel for items for the home, 2018 (browsed and purchased)
- Consumers using each device for items for the home, 2018 (browsed and purchased)
- Consumers using each fulfilment option for items for the home, 2017 & 2018
- Average spend on items for the home by category, 2018 and £ change from 2017
- Retailers shopped at for items for the home, 2017 & 2018 and ppt change from 2017
- Overall items for the home penetration 2018 (by demographic) & 2017 penetration
- Electricals penetration 2018 (by demographic) & 2017 penetration
- Furniture penetration 2018 (by demographic) & 2017 penetration
- Homewares penetration 2018 (by demographic) & 2017 penetration
- Overall items for the home planned/impulse purchases, and by sector, 2017 & 2018

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  • ASDA
  • Homebase
  • Marks & Spencer
  • Matalan
  • New Look
  • Accessorize
  • Debenhams
  • Topshop
  • & Other Stories
  • Zara Home
  • Tiger
  • Primark
  • River Island
  • ASOS
  • Tesco
  • John Lewis
  • Sainsbury's
  • Boots
  • Morrisons
  • Amazon
  • Iceland
  • Waitrose
  • Co-op
  • Aldi
  • Lidl
  • Argos
  • Card Factory
  • Next
  • Superdrug
  • Wilko
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • Toys R Us
  • Smyths Toys
  • The Entertainer
  • Tesco Direct
  • Etsy
  • Notonthehighstreet.com
  • The Body Shop
  • Lush
  • Thorntons
  • Home Bargains
  • B&M
  • Waterstones
  • The Works
  • WH Smith
  • Poundland
  • Lakeland
  • Sports Direct
  • JD Sports
  • Shoe Zone
  • Clarks
  • Nike
  • HMV
  • Apple/iTunes
  • CEX
  • The Range
  • Paperchase
  • TK Maxx
  • H&M
  • Zara
  • Pandora
  • H. Samuel
  • Warren James
  • Swarovski
  • Goldsmiths
  • Beaverbrooks
  • GAME
  • Dixons Carphone
  • Very.co.uk
  • AO
  • B&Q
  • Dobbies
  • Adidas
  • Footlocker
  • Screwfix
  • Clintons
  • Dunelm
  • IKEA
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  • DFS
  • Oak Furniture Land
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