In 2012, Stratecast named Platform as a Service (PaaS) the hottest new cloud service, predicting it would eclipse IaaS and SaaS in strategic importance. The prediction is closer to reality, as cloud service providers and software vendors invest in platform services as a means to attract a share of the highly active and growing developer market.
PaaS is a cloud service on which developers can build, deploy, run, scale, and manage their cloud applications. Stratecast believes that, more so than its better understood cloud brethren. Infrastructure as a Service (IaaS) and Software as a Service (SaaS), PaaS is the cloud layer that truly facilitates innovation, and fuels the technology magic that will shape the future.
PaaS is the bridge between application development and cloud deployment. With PaaS, developers can focus on their unique code, trusting the platform to automatically and efficiently handle the logistics of deployment and runtime. Freed from even thinking about infrastructure, developers can simply do what they love: solve problems with their choice of code. It’s as if any tinkerer could ship off his plans to a facility that not only builds a prototype but supports a complete factory production run—at little to no charge.
Too much hyperbole? Not at all. PaaS has been known to inspire poetic outpourings; most notably, this Haiku penned by Pivotal’s Onsi Fakhouri.
"here is my source code run it on the cloud for me i do not care how"
Although PaaS holds the promise of the technology future, the market is still immature. The term PaaS is used to describe a variety of software offerings, some of which (strangely enough) do not even touch the cloud. Furthermore, PaaS adoption continues to lag behind other cloud services.
In preparing this report, Stratecast conducted interviews with representatives of the following companies:
- Amazon Web Services – Abhishek Singh, Sr. Product Manager, Amazon Elastic Beanstalk
- Apprenda – Chris Gaun, Global Cloud Strategist
- CenturyLink – Chris Sterling, Director of Product Management, AppFog
- CloudBees – Dan Juengst, Sr. Director, Product Marketing
- EngineYard – Beau Vrolyk, CEO; Gabe Monroe, CTO; Dave McAllister, VP Marketing
- Oracle – Rishi Vaish, VP, Product Management, PaaS and Industry Solutions
- Salesforce – Jim Sinai, Sr. Director, Platform Marketing; Adrian Kunzle, SVP, Product Development
- Scribe Software – John Joseph, VP, Marketing
Please note that the insights and opinions expressed in this assessment are those of Stratecast and have been developed through the Stratecast research and analysis process. These expressed insights and opinions do not necessarily reflect the views of the company executives interviewed.
In this analysis, Stratecast provides an overview of the PaaS landscape. We look at the various manifestations of Platform as a Service—public and private, open and proprietary, domain-specific and general. We examine the value of PaaS to developers, and what shapes their choices across PaaS
providers, including pricing, functionality, and deployment options. Finally, we consider the future of PaaS.
2. Defining Platform as a Service (PaaS)
- How PaaS Differs from IaaS and SaaS
- Blurring Lines
4. Why PaaS Appeals to Businesses
5. What does a PaaS Contain?
6. Public versus Private PaaS
- Hybrid PaaS
8. Choosing a PaaS
- Language Support
- Technical Support
- Jenkins Continuous Delivery PaaS: CloudBees
- Integration PaaS (iPaaS) – Scribe Software
11. The Last Word
List of Exhibits
Exhibit 1: Oracle Cloud Platform Services for Multiple Enterprise Roles
Exhibit 2: CenturyLink AppFog PaaS Functions