North America Contextual Advertising Market Analysis (2018-2024)

  • ID: 4606869
  • Report
  • Region: North America, United States
  • 71 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
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FEATURED COMPANIES

  • Act-On Software, Inc.
  • Adobe Systems Inc.
  • Facebook
  • Google Inc.
  • Microsoft Corporation
  • Oath Inc
  • MORE
The North America Contextual Advertising Market is expected to witness market growth of 16.7% CAGR during the forecast period 2018 - 2024.

Contextual marketing showcases ads based on the demonstrated interests of the users, as a result, decreasing the user annoyance and, at the same time, leading to better conversion rates. The rapid adoption of digital advertising in the consumer goods, retail, and restaurants segment has driven the growth of the technology. Digital marketing is largely used in consumer goods and retail industry to improve marketing services, enhance customer intelligence, manage trade promotions, and optimize prices, and drive loyalty marketing activities.

Based on the type, the Contextual Advertising market is segmented into Activity-Based Advertising, Location-Based Advertising and Others. Based on Deployment Type, the market is segmented into Mobile Devices, Digital Billboards and Desktops. The verticals covered under the report include Consumer Goods, Retail, & Restaurants, Travel, Transportation, & Automotive, BFSI, Telecom & IT, Healthcare, Media & Entertainment, Government & Education and Others. Based on Countries, the market is segmented into US, Canada, Mexico and Rest of North America.

The market research report covers the analysis of key stake holders of the Market. Key companies profiled in the report include Microsoft Corporation, Google Inc., Amazon.com, Inc. (Amazon Web Services), Facebook, Oath Inc., Yahoo Inc., Twitter Inc., Adobe Systems Inc., Act-On Software, Inc. and SAP SE.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Act-On Software, Inc.
  • Adobe Systems Inc.
  • Facebook
  • Google Inc.
  • Microsoft Corporation
  • Oath Inc
  • MORE
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Contextual Advertising Market, by Type
1.4.2 North America Contextual Advertising Market, by Deployment Mode
1.4.3 North America Contextual Advertising Market, by Vertical
1.4.4 North America Contextual Advertising Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.2 Drivers, and Restraints
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. North America Contextual Advertising Market
3.1 North America Contextual Advertising Market by Type
3.1.1 North America Activity-Based Advertising Market by Country
3.1.2 North America Location-Based Advertising Market by Country
3.1.3 North America Others Market by Country

Chapter 4. North America Contextual Advertising Market by Deployment
4.1.1 North America Mobile Devices Contextual Advertising Market by Country
4.1.2 North America Digital Billboards Contextual Advertising Market by Country
4.1.3 North America Desktops Contextual Advertising Market by Country

Chapter 5. North America Contextual Advertising Market by Vertical
5.1.1 North America Contextual Advertising in Consumer Goods, Retail, & Restaurants Market by Country
5.1.2 North America Contextual Advertising in Travel, Transportation & Automotive Market by Country
5.1.3 North America Contextual Advertising in BFSI, Telecom & IT Market by Country
5.1.4 North America Contextual Advertising in Healthcare Market by Country
5.1.5 North America Contextual Advertising in Media & Entertainment Market by Country
5.1.6 North America Contextual Advertising in Government & Education Market by Country
5.1.7 North America Contextual Advertising in Others Market by Country

Chapter 6. North America Contextual Advertising Market by Country
6.1 US Contextual Advertising Market
6.1.1 US Contextual Advertising Market by Type
6.1.2 US Contextual Advertising Market by Deployment
6.1.3 US Contextual Advertising Market by Vertical
6.2 Canada Contextual Advertising Market
6.2.1 Canada Contextual Advertising Market by Type
6.2.2 Canada Contextual Advertising Market by Deployment
6.2.3 Canada Contextual Advertising Market by Vertical
6.3 Mexico Contextual Advertising Market
6.3.1 Mexico Contextual Advertising Market by Type
6.3.2 Mexico Contextual Advertising Market by Deployment
6.3.3 Mexico Contextual Advertising Market by Vertical
6.4 Rest of North America Contextual Advertising Market
6.4.1 Rest of North America Contextual Advertising Market by Type
6.4.2 Rest of North America Contextual Advertising Market by Deployment
6.4.3 Rest of North America Contextual Advertising Market by Vertical

Chapter 7. Company Profiles
7.1 Microsoft Corporation
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expense
7.2 Google Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Research & Development Expense
7.3 Amazon.com, Inc. (Amazon Web Services)
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Regional Analysis
7.4 Facebook
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Research & Development Expense
7.5 Oath Inc.
7.5.1 Company Overview
7.6 Yahoo Inc.
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Regional Analysis
7.6.4 Strategies at glance
7.6.4.1 Product launch
7.7 Twitter Inc.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Regional Analysis
7.7.4 Research & Development Expense
7.8 Adobe Systems Inc.
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
7.8.4 Research & Development Expense
7.9 Act-On Software, Inc.
7.9.1 Company Overview
7.1 SAP SE
7.10.1 Company Overview
7.10.2 Financial Analysis
7.10.3 Segmental and Regional Analysis
7.10.4 Research & Development Expense
7.10.5 Strategies at a Glance
7.10.5.1 Product Launch
Note: Product cover images may vary from those shown
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  • Microsoft Corporation
  • Google Inc.
  • Amazon.com, Inc. (Amazon Web Services)
  • Facebook
  • Oath Inc
  • Yahoo Inc.
  • Twitter Inc.
  • Adobe Systems Inc.
  • Act-On Software, Inc.
  • SAP SE
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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