Under Tamper Evidence, the report covers market size and forecasts for Pouches, Strips, Blisterpacks, Perforated Packs, Shrink Sleeves, Induction sleeves, Others. The report covers Track and Trace solutions by RFID, Coding, and Taggants. Under Authentication solutions, the report covers Holograms, Labels, Threads, Inks, and Others. The study covers EAS Tags and Forensic Marks as part of Anti-Theft solutions.
Further to this, the report also provides the market data for Brand Protection Packaging across thirteen applications and industries: Food, Retail, Beverages, Medical Devices, Travel and Hospitality, Beauty and Cosmetics, Healthcare and Pharma, Electronics and Technology, Media and Entertainment, Textiles and Apparel, Wine and Spirits, Industrial, Others. The study provides the market data for the segments and industries across five regions – North America, Europe, Asia-Pacific, Central America, and Latin America (CALA), and Middle-East and Africa (MEA).
The Brand Protection Packaging market report also includes insights into key market requirements gathered from users, buyers, decision makers, and opinion leaders. This report has been built on a rigorous period of information gathering from both secondary and primary sources through several interviews with industry participants, manufacturers, vendors, consultants, organizations, and regulators. Data gathered from these interviews and surveys was curated, analyzed, and engineered to understand buying, spending, demand, and supply patterns and to estimate market sizes and forecasts.
Questions answered in the report
- What is the current size of the market?
- What is the market opportunity for technologies?
- What are the companies in this space and what do they offer?
- What are the perceptions of technologies among users?
- How ready is the market for new technologies and solutions?
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Executive Summary
Companies suffer heavy losses due to severe counterfeiting, product tampering, product thefts, parallel trading, diversions, and grey market activity. Since the last decade, brand owners have significantly upped the ante in their investments towards brand protection solutions. Manufacturers have begun to adopt and deploy new technologies and solutions to protect their brands.
Companies in this space offer solutions from tamper evident packaging, authentication, and anti-theft techniques, to track and trace solutions through RFID, coding, and taggants. A key driver in this space is the reduction in the cost of printed electronics, paving way for accelerated adoption in this market.
The competitive landscape in the Brand Protection Packaging space is substantial. The landscape might also evolve to accommodate new vendors with high tech and IT solutions in this space. Innovators could envision beyond offering anti-counterfeiting, security, and brand protection packaging and provide added consumer intelligence modules and create more user engagement driven opportunities for brand owners.
Solution providers could also look for opportunities across cross-platform marketing and consumer data analytics rising from user engagement with the packaging solutions. The Brand Protection Packaging market opportunity is also available for traditional and incumbent packaging market players, where they can benefit from newer and alternate revenue streams from delivering security-driven services and solutions.
This report forecasts the worldwide Brand Protection Packaging market, categorized by solutions, by industries, and by regions, to reach $4.22 billion in revenues in 2023.
Companies Mentioned
- 3D AG
- ACPO
- Advanced Track & Trace
- Agfa Graphics
- AlpVision
- Arjo Solutions
- Arjobex (Arjowiggins)
- Authentix
- Beneli AB
- Botosoft Technologies Ltd.
- Brady
- Brand Label Inc.
- BrandWatch Technologies
- CCL Label
- Constantia Flexibles
- Covectra
- CS labels
- De La Rue
- Digimarc
- DISC
- Essentra Packaging
- Firstan
- Frequentz
- Global Factories
- Guala Closures Group
- Hewlett-Packard
- I.D. Images
- Inland Packaging
- iTRACE Technologies
- Kezzler
- Kodak
- Leonhard Kurz
- MicroTag Temed Ltd.
- Morphotonix
- Nosco
- Omega Design Corporation
- OpSec Security
- Optaglio
- Polysecure GmbH
- Portco Packaging
- Printcolor
- RAKO-Etiketten GmbH
- Rollprint
- Securikett Ulrich & Horn GmbH
- Spectra Systems Corporation
- Stoffel Seals
- Sun Chemical
- Systech
- tesa scribos GmbH
- The Unique Group
- Thinfilm
- TruTag Technologies
- Uflex
- Veritrace
- Visualead.