This Principles of Marketing course explores the issues that are essential to the development of professional marketers, those new to marketing and anyone who needs a good understanding of the key principles of marketing.
In this practical course participants will be introduced to industry recognised marketing models and tools. They will examine the purpose of the marketing audit, the marketing mix and communication mix. They will look at how a campaign is planned and presented. They will come away with a familiarity with commonly used marketing terms and the wide range of marketing considerations that go into planning a campaign and long term product or market development.
By the end of the course, participants will be able to:
- The ability to define what marketing means and where it begins
- The ability to recognise the need and principles for a market audit and strategic plan
- Knowledge to consider elements of the marketing mix
- Practical skills to apply industry recognised models and techniques to smooth the path to an effective marketing campaign
- Knowledge to structure a marketing plan
What is Marketing?
Characteristics of a market
How markets function
Marketing communication principles and practice
Identifying, segmenting and targeting customers
Evaluate the role of marketing activity in your organisation & markets
The Marketing Mix
The scope of the marketing mix
Current Issues in Marketing
Segmenting, Targeting and Positioning
Simple segmentation exercise
Evolution of competitive edge(s)
Consumers Positioning Through The 7 PsPlanning
This course is beneficial for marketing executives, account managers, marketing managers, data managers or anyone with an interest or whose role is beginning to encompass a marketing element. For some people this course will mean a journey through totally new concepts, for others they will find both new ideas and their experiences revisited/challenged. Whatever category you fit into by the end of this course you will truly understand what marketing means and how the key principles of marketing can be applied.
Venue to be announced shortly.