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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE

The UK Design Census 2015

The UK Design Census 2015 provides the most comprehensive overview of the UK design industry to date. Containing data on 121 agencies the full report takes a close look at the companies driving growth...

April 2015

Car industry: Global sponsorship analysis

The new Sponsorship Today Car Industry sponsorship report lists, values and analyses 503 deals across the world. With 217 charts and tables and detailed analysis of every major car group, the report...

April 2015

Mobile Marketing Automation: How the Most Successful Apps Drive Massive Engagement & Monetization

The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer improves monetization. It’s how Starbucks engages deeper with its customers....

March 2015

Marketing Clouds: How the Best Companies are Winning via Marketing Technology

In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place, in one system of record, with one unified profile of your customers,...

March 2015
Mexico: Metal Advertising Signs - Market Report - Analysis And Forecast To 2020 Mexico: Metal Advertising Signs - Market Report - Analysis And Forecast To 2020 - Product Thumbnail Image

Mexico: Metal Advertising Signs - Market Report - Analysis And Forecast To 2020

The report provides an in-depth analysis of the market for Metal Advertising Signs in Mexico. It presents the latest data of the market size, consumption, domestic production, exports and imports, ...

March 2015
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Mexico: 'Published Trade Advertising Material - Market Report - Analysis And Forecast To 2020 Mexico: 'Published Trade Advertising Material - Market Report - Analysis And Forecast To 2020 - Product Thumbnail Image

Mexico: 'Published Trade Advertising Material - Market Report - Analysis And Forecast To 2020

The report provides an in-depth analysis of the market for 'Published Trade Advertising Material in Mexico. It presents the latest data of the market size, consumption, domestic production, exports...

March 2015
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Kuwait: 'Published Trade Advertising Material - Market Report - Analysis And Forecast To 2020 Kuwait: 'Published Trade Advertising Material - Market Report - Analysis And Forecast To 2020 - Product Thumbnail Image

Kuwait: 'Published Trade Advertising Material - Market Report - Analysis And Forecast To 2020

The report provides an in-depth analysis of the market for 'Published Trade Advertising Material in Kuwait. It presents the latest data of the market size, consumption, domestic production, exports...

March 2015
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Egypt: Metal Advertising Signs - Market Report - Analysis And Forecast To 2020 Egypt: Metal Advertising Signs - Market Report - Analysis And Forecast To 2020 - Product Thumbnail Image

Egypt: Metal Advertising Signs - Market Report - Analysis And Forecast To 2020

The report provides an in-depth analysis of the market for Metal Advertising Signs in Egypt. It presents the latest data of the market size, consumption, domestic production, exports and imports, price...

March 2015
FROM
Cuba: 'Published Trade Advertising Material - Market Report - Analysis And Forecast To 2020 Cuba: 'Published Trade Advertising Material - Market Report - Analysis And Forecast To 2020 - Product Thumbnail Image

Cuba: 'Published Trade Advertising Material - Market Report - Analysis And Forecast To 2020

The report provides an in-depth analysis of the market for 'Published Trade Advertising Material in Cuba. It presents the latest data of the market size, consumption, domestic production, exports and...

March 2015
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Chile: Metal Advertising Signs - Market Report - Analysis And Forecast To 2020 Chile: Metal Advertising Signs - Market Report - Analysis And Forecast To 2020 - Product Thumbnail Image

Chile: Metal Advertising Signs - Market Report - Analysis And Forecast To 2020

The report provides an in-depth analysis of the market for Metal Advertising Signs in Chile. It presents the latest data of the market size, consumption, domestic production, exports and imports, price...

March 2015
FROM
Chile: 'Published Trade Advertising Material - Market Report - Analysis And Forecast To 2020 Chile: 'Published Trade Advertising Material - Market Report - Analysis And Forecast To 2020 - Product Thumbnail Image

Chile: 'Published Trade Advertising Material - Market Report - Analysis And Forecast To 2020

The report provides an in-depth analysis of the market for 'Published Trade Advertising Material in Chile. It presents the latest data of the market size, consumption, domestic production, exports and...

March 2015
FROM
Russia: Metal Advertising Signs - Market Report Analysis And Forecast To 2020 Russia: Metal Advertising Signs - Market Report Analysis And Forecast To 2020 - Product Thumbnail Image

Russia: Metal Advertising Signs - Market Report Analysis And Forecast To 2020

The report provides an in-depth analysis of the Russian Market of Metal Advertising Signs. It presents the latest data of the market size and volume, domestic production, exports and imports, price...

March 2015
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EU: Metal Advertising Signs - Market Report Analysis And Forecast To 2020 EU: Metal Advertising Signs - Market Report Analysis And Forecast To 2020 - Product Thumbnail Image

EU: Metal Advertising Signs - Market Report Analysis And Forecast To 2020

The report provides an in-depth analysis of the EU market for Metal Advertising Signs. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics...

March 2015
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Remote Services for Building Automation-Operating Platforms

Connectivity, convergence, and interoperability are driving the next generation of building automation systems (BAS). Enabled by cloud-hosted solutions and new business models, the next wave of growth...

March 2015
FROM
Advertising Agencies in the UK Advertising Agencies in the UK - Product Thumbnail Image

Advertising Agencies in the UK

Advertising Agencies in the UK Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise...

March 2015
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Asia-Pacific Unified Communications Market CY 2013

This unified communications (UC) market tracker for the calendar year (CY) 2013 offers an analysis of regional UC demand across 14 Asia-Pacific markets. It analyses market trends, vendors’ market performance,...

March 2015
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Digital Marketing Software Market by Software, by Deployment, by Verticals - Global Forecast to 2019

Digital Marketing Software Market by Software (CRM, E-mail, Ecommerce, Marketing Automation, Web Analytics, Web Content Management & Social CRM), by Deployment (On-Premise, Cloud), by Verticals (BFSI,...

March 2015
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How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets - Product Thumbnail Image

How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets

How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets shows marketers how they can target the emerging opportunities among an important, under-targeted, and misunderstood...

March 2015
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Mail Order, Catalogs and other Direct Marketing, and TV Shopping Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: - Mail Order, Catalogs and other...

March 2015
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Directory & Mailing List Publishers in the U.S. Directory & Mailing List Publishers in the U.S. - Product Thumbnail Image

Directory & Mailing List Publishers in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry publish business or telephone directories and mailing lists in print or electronic formats. Major companies include Dex Media,...

March 2015
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