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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Marketing Research & Public Opinion Polling Lines World Report Marketing Research & Public Opinion Polling Lines World Report - Product Thumbnail Image

Marketing Research & Public Opinion Polling Lines World Report

MARKETING RESEARCH & PUBLIC OPINION POLLING LINES WORLD REPORT The Marketing Research & Public Opinion Polling Lines World Report gives Market Consumption / Products / Services for over 200 countries...

April 2014
Telemarketing Bureaus Lines World Report Telemarketing Bureaus Lines World Report - Product Thumbnail Image

Telemarketing Bureaus Lines World Report

TELEMARKETING BUREAUS LINES WORLD REPORT The Telemarketing Bureaus Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by...

April 2014

Polish Market Online

For a broad overview of the market in Poland, Polish market Online is the news service of choice Covering a wide scope of news, articles and market data pertaining to the Polish economy, at least 60...

April 2014
FROM

Field Marketing (UK)

Plimsoll Publishing’s FIELD MARKETING (UK) Analysis provides a detailed overview of the FIELD MARKETING (UK) market and delivers a comprehensive individual analysis on the top 140 companies, including...

April 2014
FROM
Professional Webinar Library Subscription for Business Executives: Sales Executive Professional Webinar Library Subscription for Business Executives: Sales Executive - Product Thumbnail Image

Professional Webinar Library Subscription for Business Executives: Sales Executive

Stay Current with Webinars on Every Hot Topic, New Technology & Important Trend that Impacts Your Specific Profession throughout the Year A subscription to ExecSense includes access to all previous...

April 2014

Advertising Agencies (Nordic)

Plimsoll Publishing’s ADVERTISING AGENCIES (Nordic) Analysis provides a detailed overview of the ADVERTISING AGENCIES (Nordic) market and delivers a comprehensive individual analysis on the top 350...

April 2014
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Market Research (Spain)

Plimsoll Publishing’s MARKET RESEARCH (Spain) Analysis provides a detailed overview of the MARKET RESEARCH (Spain) market and delivers a comprehensive individual analysis on the top 250 companies ,...

April 2014
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Billboards & Public Displays (Spain)

Plimsoll Publishing’s BILLBOARDS & PUBLIC DISPLAYS (Spain) Analysis provides a detailed overview of the BILLBOARDS & PUBLIC DISPLAYS (Spain) market and delivers a comprehensive individual analysis on...

April 2014
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Research & Information Services (Nordic) Research & Information Services (Nordic) - Product Thumbnail Image

Research & Information Services (Nordic)

Plimsoll Publishing’s RESEARCH & INFORMATION SERVICES (Nordic) Analysis provides a detailed overview of the RESEARCH & INFORMATION SERVICES (Nordic) market and delivers a comprehensive individual analysis...

April 2014
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Market Research (Italy)

Plimsoll Publishing’s MARKET RESEARCH (Italy) Analysis provides a detailed overview of the MARKET RESEARCH (Italy) market and delivers a comprehensive individual analysis on the top 500 companies, including...

April 2014
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Market Research (UK)

Plimsoll Publishing’s MARKET RESEARCH (UK) Analysis provides a detailed overview of the MARKET RESEARCH (UK) market and delivers a comprehensive individual analysis on the top 580 companies, including...

April 2014
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Billboards & Public Displays (UK)

Plimsoll Publishing’s BILLBOARDS & PUBLIC DISPLAYS (UK) Analysis provides a detailed overview of the BILLBOARDS & PUBLIC DISPLAYS (UK) market and delivers a comprehensive individual analysis on the...

April 2014
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Search Engine Marketing (UK)

Plimsoll Publishing’s SEARCH ENGINE MARKETING (UK) Analysis provides a detailed overview of the SEARCH ENGINE MARKETING (UK) market and delivers a comprehensive individual analysis on the top 130 companies,...

April 2014
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Marking & Identification Equipment (UK)

Plimsoll Publishing’s MARKING & IDENTIFICATION EQUIPMENT (UK) Analysis provides a detailed overview of the MARKING & IDENTIFICATION EQUIPMENT (UK) market and delivers a comprehensive individual analysis...

April 2014
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Public Relations (Italy) Public Relations (Italy) - Product Thumbnail Image

Public Relations (Italy)

Plimsoll Publishing’s PUBLIC RELATIONS (Italy) Analysis provides a detailed overview of the PUBLIC RELATIONS (Italy) market and delivers a comprehensive individual analysis on the top 160 companies,...

April 2014
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B2B Marketing Market Update 2014 B2B Marketing Market Update 2014 - Product Thumbnail Image

B2B Marketing Market Update 2014

Over the past year, a strengthening economy, along with strong digital growth, helped to boost B2B marketing expenditure in the UK, with the authors estimating the value of the market to have increased...

April 2014
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Visual Pollution: Advertising, Signage and Environmental Quality

In recent years, there has been considerable interest in the problems that public spaces face because of the design of commercial signs The negative consequences that commercial signs can have on the...

April 2014
Advertising in Turkey: ISIC 743 Advertising in Turkey: ISIC 743 - Product Thumbnail Image

Advertising in Turkey: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

March 2014
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The New Managed Services: Flexibility, Acountability, and Control The New Managed Services: Flexibility, Acountability, and Control - Product Thumbnail Image

The New Managed Services: Flexibility, Acountability, and Control

In this brief, Stratecast revisits our definition of managed services, updating it for today’s more complex business and technology environment In doing so, we recommend ways for Managed Service Providers...

March 2014
FROM

The Evidence

B2B marketers are under increasing pressure to justify their plans and show evidence of the impact they have on the business The Evidence brings together the best of B2B marketing from the last year...

March 2014
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