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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE

Advertising Agencies (Nordic)

Plimsoll Publishing’s ADVERTISING AGENCIES (Nordic) Analysis provides a detailed overview of the ADVERTISING AGENCIES (Nordic) market and delivers a comprehensive individual analysis on the top 350...

February 2015
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Market Research (Spain)

Plimsoll Publishing’s MARKET RESEARCH (Spain) Analysis provides a detailed overview of the MARKET RESEARCH (Spain) market and delivers a comprehensive individual analysis on the top 250 companies ,...

February 2015
FROM

Billboards & Public Displays (Spain)

Plimsoll Publishing’s BILLBOARDS & PUBLIC DISPLAYS (Spain) Analysis provides a detailed overview of the BILLBOARDS & PUBLIC DISPLAYS (Spain) market and delivers a comprehensive individual analysis on...

February 2015
FROM
Research & Information Services (Nordic) Research & Information Services (Nordic) - Product Thumbnail Image

Research & Information Services (Nordic)

Plimsoll Publishing’s RESEARCH & INFORMATION SERVICES (Nordic) Analysis provides a detailed overview of the RESEARCH & INFORMATION SERVICES (Nordic) market and delivers a comprehensive individual analysis...

February 2015
FROM

Market Research (Italy)

Plimsoll Publishing’s MARKET RESEARCH (Italy) Analysis provides a detailed overview of the MARKET RESEARCH (Italy) market and delivers a comprehensive individual analysis on the top 500 companies, including...

February 2015
FROM
Public Relations (Italy) Public Relations (Italy) - Product Thumbnail Image

Public Relations (Italy)

Plimsoll Publishing’s PUBLIC RELATIONS (Italy) Analysis provides a detailed overview of the PUBLIC RELATIONS (Italy) market and delivers a comprehensive individual analysis on the top 160 companies,...

February 2015
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The Marketing Guidebook - The Comprehensive Source for Grocery, Drug and Mass Merchant Insights

Updated each year through direct company contact, the Marketing Guidebook also provides valuable yearlong tracking of industry sales trends and updates through the Internet, trade journals and other...

February 2015

Marketing the Law Firm: Business Development Techniques.

In today's economy, marketing and business development have taken center stage at law firms. Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction...

February 2015
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The Netherlands: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 The Netherlands: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

The Netherlands: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the Market for Metal Advertising Signs in The Netherlands. It presents the latest data of the market size and volume, domestic production, exports and imports,...

January 2015
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Sweden: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 Sweden: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Sweden: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the Market for Metal Advertising Signs in Sweden. It presents the latest data of the market size and volume, domestic production, exports and imports, price...

January 2015
FROM
The United Kingdom: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 The United Kingdom: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

The United Kingdom: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the Market for Metal Advertising Signs in The United Kingdom. It presents the latest data of the market size and volume, domestic production, exports and...

January 2015
FROM

Brazilian Mobile Advertising Services Market

The increasing penetration of smartphones and tablets in Brazil, as well as the increasing usage of social media and the Internet on those devices has opened opportunity for the adoption of mobile advertising...

January 2015
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EU: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 EU: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

EU: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the EU Market of Metal Advertising Signs. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics...

January 2015
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Republic of Moldova: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 Republic of Moldova: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Republic of Moldova: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for Metal Advertising Signs in the Republic of Moldova. It presents the latest data of the market size, consumption, domestic production, exports...

January 2015
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Mexico: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020 Mexico: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Mexico: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for 'Published Trade Advertising Material in Mexico. It presents the latest data of the market size, consumption, domestic production, exports...

January 2015
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Egypt: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 Egypt: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Egypt: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for Metal Advertising Signs in Egypt. It presents the latest data of the market size, consumption, domestic production, exports and imports, price...

January 2015
FROM
Turkey: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 Turkey: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Turkey: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for Metal Advertising Signs in Turkey. It presents the latest data of the market size, consumption, domestic production, exports and imports, ...

January 2015
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Kuwait: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020 Kuwait: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Kuwait: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for 'Published Trade Advertising Material in Kuwait. It presents the latest data of the market size, consumption, domestic production, exports...

January 2015
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Ukraine: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 Ukraine: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Ukraine: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for Metal Advertising Signs in Ukraine. It presents the latest data of the market size, consumption, domestic production, exports and imports,...

January 2015
FROM
Mexico: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 Mexico: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Mexico: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for Metal Advertising Signs in Mexico. It presents the latest data of the market size, consumption, domestic production, exports and imports, ...

January 2015
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