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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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2,757 Products

2015 U.S. Other Direct Selling Establishments Industry - Industry Report

The 2015 U.S. Other Direct Selling Establishments Industry contains timely and accurate salary statistics for over 1,100 job titles by industry, nationally and for all fifty U.S. states. The report...

Published:  June 2015
Price:  From

2015 U.S. Direct Mail Advertising Industry - Industry Report

The 2015 U.S. Direct Mail Advertising Industry contains timely and accurate salary statistics for over 1,100 job titles by industry, nationally and for all fifty U.S. states. The report features salary...

Published:  June 2015
Price:  From

2015 U.S. Outdoor Advertising Industry - Industry Report

The 2015 U.S. Outdoor Advertising Industry contains timely and accurate salary statistics for over 1,100 job titles by industry, nationally and for all fifty U.S. states. The report features salary...

Published:  June 2015
Price:  From

2015 U.S. Advertising Agencies Industry - Industry Report

The 2015 U.S. Advertising Agencies Industry contains timely and accurate salary statistics for over 1,100 job titles by industry, nationally and for all fifty U.S. states. The report features salary...

Published:  June 2015
Price:  From

2015 U.S. Marketing Research and Public Opinion Polling Industry - Industry Report

The 2015 U.S. Marketing Research and Public Opinion Polling Industry contains timely and accurate salary statistics for over 1,100 job titles by industry, nationally and for all fifty U.S. states. The...

Published:  June 2015
Price:  From

Next Generation Sequencing (NGS) Markets 2015 (Systems, Consumables, Services, Acquisitions, Agreements, Competitive Analysis, Platforms, Applications, Brand Ownership and Other Trends)

No business planner in biotechnology or diagnostic equipment or services can ignore the trend of sequencing, and particularly next-generation sequencing.   This technology has enabled a wide scope of...

Published:  January 2015
Price:  From
Next Generation Sequencing (NGS) Markets 2015 (Systems, Consumables, Services, Acquisitions, Agreements, Competitive Analysis, Platforms, Applications, Brand Ownership and Other Trends) Next Generation Sequencing (NGS) Markets 2015 (Systems, Consumables, Services, Acquisitions, Agreements, Competitive Analysis, Platforms, Applications, Brand Ownership and Other Trends) - Product Thumbnail Image

Global Exhibition Industry - Opportunities and Forecasts: 2015 Edition

The report titled “Global Exhibition Industry - Opportunities and Forecasts: 2015 Edition” provides an insight into the global exhibition industry along with the study of regional markets including...

Published:  June 2015
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Digital Video Ad Spend and Billings Viability of Time-Based Formats In Non-Linear Channels

Premium digital video publishers, their agencies and brand marketer partners have settled expectations regarding the migration of linear TV to VOD advertising paradigms that are time-based, carving...

Published:  July 2015
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In-Stream Video Advertising 101: Inventory Abundance, Execution Headaches

Brands, marketers, agencies and adtech vendors--collectively the demand side--have all clamored for more premium in-stream ad inventory, and in 2015 the supply side is unlocking some 296 billion avails,...

Published:  June 2015
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Web Analytics Market by Solution & by Services - Worldwide Forecasts & Analysis (2014 – 2019)

Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) -...

Published:  July 2014
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Location Based Services (LBS) Market (Mapping, Discovery and Infotainment, Location Analytics, Leisure and Social Networking, Location Based Advertising, Augmented Reality and Gaming, Tracking) - Worldwide Forecasts and Analysis (2014 - 2019)

'Location Based Services (LBS) Market (Mapping, Discovery and Infotainment, Location Analytics, Leisure and Social Networking, Location Based Advertising, Augmented Reality and Gaming, Tracking) - Worldwide...

Published:  April 2014
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Mobile Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Mobile Advertising in US$ Thousands by the following Product Segments: Messaging, Search, and Display The report provides separate comprehensive analytics...

Published:  April 2014
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Mobile Advertising - Global Strategic Business Report Mobile Advertising - Global Strategic Business Report - Product Thumbnail Image

Cross-Platform & Mobile Advertising Market by Solutions & Advertising - Worldwide Market Forecasts and Analysis (2013 - 2018)

'Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App) - Worldwide...

Published:  October 2013
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Smart Packaging Comes To Market: Brand Enhancement with Electronics 2014-2024

This report reveals the global demand for electronic smart packaging devices is currently at a tipping point and will grow rapidly to over $1.45 billion within 10 years. The electronic packaging (e-packaging)...

Published:  March 2014
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Location-based Search and Advertising Market in the US 2014-2018

About Location-based Search and Advertising Location-based search and advertising refers to the usage of location, determined by a user's mobile device, to search for and promote products and services...

Published:  June 2014
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The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets Although many view mobile advertising as sub-segment of online advertising, its scope is...

Published:  April 2014
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Branded Packaged Produce and Salads: U.S. Market Trends

Branded Packaged Produce and Salads: U S Market Trends Wasabi arugula, cilantro, chipotle Soba noodles and quinoa Chia seeds and brown sugar-coated pumpkin seeds Applewood smoked bacon and Genoa salami...

Published:  May 2014
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Branded Packaged Produce and Salads: U.S. Market Trends Branded Packaged Produce and Salads: U.S. Market Trends - Product Thumbnail Image

Global Digital Marketing Market 2014-2018

About Digital Marketing Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM All these...

Published:  May 2014
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World Internet Services Markets - Search, social networking, video, e-commerce, mobile apps, online advertising - Fixed and mobile Internet

This database gives a perspective of all of the latest global trends in the Internet market, from both the telco and OTT perspective.It provides data and forecasts up to 2017 on the Internet services...

Published:  January 2014
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Location-Based Advertising and Marketing - 3rd Edition

Learn why location-based advertising and marketing is not just for early adopters but a great opportunity for brand marketers and retailers today. The total value of the global real-time mobile location-based...

Published:  April 2014
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