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Advertising and Marketing

(1,873 Products)

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Meredith Corporation (USA) - Company Reports

This report presents quick facts about Meredith Corporation, which is principally a Media and Marketing Company. Illustrated with 222 tables, the report showcases the company's recent news stories and...

April 2015
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Omnicom Group, Inc. (USA) - Company Reports

This report presents quick facts about Omnicom Group, Inc., which is principally involved in Advertising, Marketing and Corporate Communications Business. Illustrated with 205 tables, the report...

April 2015
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Cheil Worldwide, Inc. (Korea) - Company Reports

This report presents quick facts about Cheil Worldwide, Inc., which is principally involved in providing Marketing Solutions. Illustrated with 220 tables, the report showcases the company's key markets...

April 2015
FROM

Online Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Online Advertising in US$ Million by the following Formats: Search, Display, and Other Modes/Formats. The report provides separate comprehensive analytics...

September 2014
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Ten Network Holdings Ltd. (Australia) - Company Reports

This report presents quick facts about Ten Network Holdings Ltd., which is principally involved in Entertainment and News Content Business. Illustrated with 64 tables, the report showcases the company's...

April 2015
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Market and State of World Online Advertising Market and State of World Online Advertising - Product Thumbnail Image

Market and State of World Online Advertising

Search - Display - Mobile - RTB - Social networking - Video The World Online Advertising market package includes: - a database with quantitative data on online advertising, the key market for monetization...

August 2014
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Viad Corporation (USA) - Company Reports

This report presents quick facts about Viad Corporation, which is principally involved in Marketing & Events, and Travel & Recreation Business. Illustrated with 51 tables, the report showcases the company's...

April 2015
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Global Mobile Ad Spending Market 2015-2019

About Mobile Ad Spending Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets,...

June 2015
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Macquarie Radio Network Ltd. (Australia) - Company Reports

This report presents quick facts about Macquarie Radio Network Ltd., which is principally involved in Radio and Associated Media Businesses. Illustrated with 47 tables, the report showcases the company's...

April 2015
FROM
Global and Chinese LED Billboard Industry Report 2014 Global and Chinese LED Billboard Industry Report 2014 - Product Thumbnail Image

Global and Chinese LED Billboard Industry Report 2014

The Global and Chinese LED Billboard Industry Report 2014 is a professional and in-depth study on the current state of the global LED billboard industry with a focus on the Chinese situation. The...

November 2014
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State of Online Ad Worldwide

This status report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, new data measurement techniques, etc…) and also includes...

August 2014
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Global Outdoor Advertising Market 2014-2018

About Outdoor Advertising Outdoor advertising is a format of advertising in which the focus is on the consumers when they are out of their home in public places, in transit, or in commercial location....

October 2014
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Global Interactive Media Marketing Market 2015-2019

About Interactive Media Marketing Interactive marketing is a conversation-based marketing that allows customers to interact and participate in various marketing channels such as search, display, mobile,...

November 2014
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Global Mobile Advertising Market 2014-2018

About Mobile Advertising Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through...

December 2014
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Global TV Advertising Market 2014-2018

About TV Advertising TV advertising is a platform that enables advertisers to create awareness and promote their products among consumers. Since television is the largest medium to reach people across...

October 2014
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World Online Advertising Markets

This database includes quantitative data on online advertising, the key market for monetization of personal data, up to 2018 for 15 countries (USA- UK –France –Germany –Italy –Spain –Japan -South Korea...

August 2014
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Alliance Data Systems Corporation (USA) - Company Reports

This report presents quick facts about Alliance Data Systems Corporation, which is principally involved in Data-Driven Marketing and Loyalty Solutions Business. Illustrated with 20 tables, the report...

April 2015
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Gray Television, Inc. (USA) - Company Reports

This report presents quick facts about Gray Television, Inc., which is principally involved in Television Broadcasting Business. Illustrated with 18 tables, the report showcases the company's recent...

April 2015
FROM

Netflix, Inc. (USA) - Company Reports

This report presents quick facts about Netflix, Inc., which is principally involved in Internet Television Network Business. Illustrated with 17 tables, the report showcases the company's recent news...

April 2015
FROM

Blinkx Plc (UK) - Company Reports

This report presents quick facts about Blinkx Plc, which is an Internet Media Platform. Illustrated with 15 tables, the report showcases the company's recent news stories and events, key markets and...

April 2015
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