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Advertising and Marketing

(3,035 Products)

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Millennial Media, Inc. (USA) - Company Reports

This report presents quick facts about Millennial Media, Inc., which is principally involved in providing Mobile Advertising Solutions. Illustrated with 125 tables, the report showcases the company's...

April 2015
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Meredith Corporation (USA) - Company Reports

This report presents quick facts about Meredith Corporation, which is principally a Media and Marketing Company. Illustrated with 222 tables, the report showcases the company's recent news stories and...

April 2015
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Omnicom Group, Inc. (USA) - Company Reports

This report presents quick facts about Omnicom Group, Inc., which is principally involved in Advertising, Marketing and Corporate Communications Business. Illustrated with 205 tables, the report...

April 2015
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Cheil Worldwide, Inc. (Korea) - Company Reports

This report presents quick facts about Cheil Worldwide, Inc., which is principally involved in providing Marketing Solutions. Illustrated with 220 tables, the report showcases the company's key markets...

April 2015
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MVNOs Successful Marketing Strategies

Following the MVNO report published in 2007 looking at the future of MVNOs, this new report looks beyond Europe and covers the 'Successful Marketing Strategies Of MVNOs' across all regions. The aim...

May 2015

Ten Network Holdings Ltd. (Australia) - Company Reports

This report presents quick facts about Ten Network Holdings Ltd., which is principally involved in Entertainment and News Content Business. Illustrated with 64 tables, the report showcases the company's...

April 2015
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Global Holographic Display Digital Signage Market by Technology, by Application, by Geography - Analysis & Forecast to 2019 Global Holographic Display Digital Signage Market by Technology, by Application, by Geography - Analysis & Forecast to 2019 - Product Thumbnail Image

Global Holographic Display Digital Signage Market by Technology, by Application, by Geography - Analysis & Forecast to 2019

Global Holographic Display Digital Signage Market by Technology (Semi-Transparent Holographic Display, Touchable Holographic Display, Laser Holographic Display, Piston Holographic Display), by Application,...

May 2015
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Online Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Online Advertising in US$ Million by the following Formats: Search, Display, and Other Modes/Formats. The report provides separate comprehensive analytics...

September 2014
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Digital Asset Management Market by Solutions - Global Forecast to 2019

Digital Asset Management Market by Solutions (Video Management, Creative Tool Integration,Asset Analytics, Web Content Management Integration, Brand Portals, Asset and Metadata Archiving, Lifecycle...

February 2015
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Market and State of World Online Advertising Market and State of World Online Advertising - Product Thumbnail Image

Market and State of World Online Advertising

Search - Display - Mobile - RTB - Social networking - Video The World Online Advertising market package includes: - a database with quantitative data on online advertising, the key market for monetization...

August 2014
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Viad Corporation (USA) - Company Reports

This report presents quick facts about Viad Corporation, which is principally involved in Marketing & Events, and Travel & Recreation Business. Illustrated with 51 tables, the report showcases the company's...

April 2015
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Global Ad Spending Market 2015-2019

About Ad Spending Advertisement is a means of communication of an information about a product or service to a target audience. They are usually persuasive in nature and are mostly in a paid form. To...

July 2015
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Internet Ad Spending Market in APAC 2015-2019

About Internet Ad Spending Online advertising is a medium that uses the internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach,...

June 2015
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Global Mobile Ad Spending Market 2015-2019

About Mobile Ad Spending Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets,...

June 2015
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Macquarie Radio Network Ltd. (Australia) - Company Reports

This report presents quick facts about Macquarie Radio Network Ltd., which is principally involved in Radio and Associated Media Businesses. Illustrated with 47 tables, the report showcases the company's...

April 2015
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Branded Refrigerated Meats and Meals: U.S. Market Trends

Branded Refrigerated Meats and Meals: U.S. Market Trends Meat prices in the U.S. have been on the rise due to factors including weather, international economic and political tensions, and growing...

August 2014
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Global Digital Marketing Software Market 2015-2019

About Digital Marketing Software Digital marketing is a strategy to promote products and brands via the internet or digital media. It helps in developing and maintaining customer relationships through...

December 2014
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State of Online Ad Worldwide

This status report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, new data measurement techniques, etc…) and also includes...

August 2014
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Global Interactive Media Marketing Market 2015-2019

About Interactive Media Marketing Interactive marketing is a conversation-based marketing that allows customers to interact and participate in various marketing channels such as search, display, mobile,...

November 2014
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Global Mobile Advertising Market 2014-2018

About Mobile Advertising Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through...

December 2014
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