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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Marketing the Law Firm: Business Development Techniques.

In today's economy, marketing and business development have taken center stage at law firms Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction...

August 2014
FROM

Promotional Marketing (UK)

Plimsoll Publishing’s PROMOTIONAL MARKETING (UK) Analysis provides a detailed overview of the PROMOTIONAL MARKETING (UK) market and delivers a comprehensive individual analysis on the top 170 companies,...

August 2014
FROM

Multi-Channel Marketing (UK)

Plimsoll Publishing’s MULTI-CHANNEL MARKETING (UK) Analysis provides a detailed overview of the MULTI-CHANNEL MARKETING (UK) market and delivers a comprehensive individual analysis on the top 90 companies,...

August 2014
FROM

Merchandising (France)

Plimsoll Publishing’s MERCHANDISING (France) Analysis provides a detailed overview of the MERCHANDISING (France) market and delivers a comprehensive individual analysis on the top 40 companies, including...

August 2014
FROM

Advertising Network (France)

Plimsoll Publishing’s ADVERTISING NETWORK (France) Analysis provides a detailed overview of the ADVERTISING NETWORK (France) market and delivers a comprehensive individual analysis on the top 500 companies,...

August 2014
FROM
PR News PR News - Product Thumbnail Image

PR News

Building the Bridge Between PR and the Bottom Line PR News has been the go-to resouce for communications professionals for nearly 70 years Each week, PR News will provide you and your team with proven...

August 2014
FROM

Billboards & Public Displays (UK)

Plimsoll Publishing’s BILLBOARDS & PUBLIC DISPLAYS (UK) Analysis provides a detailed overview of the BILLBOARDS & PUBLIC DISPLAYS (UK) market and delivers a comprehensive individual analysis on the...

August 2014
FROM

Out Of Home Advertising (UK)

Plimsoll Publishing’s OUT OF HOME ADVERTISING (UK) Analysis provides a detailed overview of the OUT OF HOME ADVERTISING (UK) market and delivers a comprehensive individual analysis on the top 180 companies,...

August 2014
FROM

Recruitment Advertising (UK)

Plimsoll Publishing’s RECRUITMENT ADVERTISING (UK) Analysis provides a detailed overview of the RECRUITMENT ADVERTISING (UK) market and delivers a comprehensive individual analysis on the top 60 companies,...

August 2014
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Healthcare Advertising (UK)

Plimsoll Publishing’s HEALTHCARE ADVERTISING (UK) Analysis provides a detailed overview of the HEALTHCARE ADVERTISING (UK) market and delivers a comprehensive individual analysis on the top 70 companies,...

August 2014
FROM

Marketing - Graphic Design (UK)

Plimsoll Publishing’s MARKETING - GRAPHIC DESIGN (UK) Analysis provides a detailed overview of the MARKETING - GRAPHIC DESIGN (UK) market and delivers a comprehensive individual analysis on the top...

August 2014
FROM

Market Research (UK)

Plimsoll Publishing’s MARKET RESEARCH (UK) Analysis provides a detailed overview of the MARKET RESEARCH (UK) market and delivers a comprehensive individual analysis on the top 580 companies, including...

August 2014
FROM

Database Marketing (UK)

Plimsoll Publishing’s DATABASE MARKETING (UK) Analysis provides a detailed overview of the DATABASE MARKETING (UK) market and delivers a comprehensive individual analysis on the top 220 companies, including...

August 2014
FROM

Sales Promotion Consultants (UK)

Plimsoll Publishing’s SALES PROMOTION CONSULTANTS (UK) Analysis provides a detailed overview of the SALES PROMOTION CONSULTANTS (UK) market and delivers a comprehensive individual analysis on the top...

August 2014
FROM

Graphic Design & Advertising (North West) (UK)

Plimsoll Publishing’s GRAPHIC DESIGN & ADVERTISING (NORTH WEST) (UK) Analysis provides a detailed overview of the GRAPHIC DESIGN & ADVERTISING (NORTH WEST) (UK) market and delivers a comprehensive individual...

August 2014
FROM

Entertainment Marketing Letter

You'll build better promotions, forge stronger alliances and increase your top-level contacts with a subscription to the only publication devoted exclusively to the marketing of entertainment properties,...

August 2014

Marketing to Women

Secure your position in the women's market with this monthly executive briefing filled with topline findings from the latest primary consumer research; reports on the most innovative promotion and marketing...

August 2014
Outdoor Advertising in Europe Outdoor Advertising in Europe - Product Thumbnail Image

Outdoor Advertising in Europe

This 168 page report profiles the outdoor advertising industry in Europe. It covers key areas such as industry size and structure, adspend analysis, key contract wins, deal activity and the competitive...

July 2014
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Australia - Digital Economy - Advertising, Statistics and Revenues Australia - Digital Economy - Advertising, Statistics and Revenues - Product Thumbnail Image

Australia - Digital Economy - Advertising, Statistics and Revenues

An increase in advertising spending on the mobile sector in 2013 has followed greater smartphone penetration among users, with smartphones and tablets becoming the primary device for many consumers....

July 2014
FROM
Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market - Product Thumbnail Image

Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market

This strategic insight covers the in-vehicle advertising in the North American automotive infotainment market There is an influx of connected vehicles in the United States The success of mobile advertisements...

July 2014
FROM
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