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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Direct Mail Advertising Lines World Report Direct Mail Advertising Lines World Report - Product Thumbnail Image

Direct Mail Advertising Lines World Report

DIRECT MAIL ADVERTISING LINES WORLD REPORT The Direct Mail Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes...

September 2014
Promoters of Performing Arts, Sports & Events Lines World Report Promoters of Performing Arts, Sports & Events Lines World Report - Product Thumbnail Image

Promoters of Performing Arts, Sports & Events Lines World Report

PROMOTERS OF PERFORMING ARTS, SPORTS & EVENTS LINES WORLD REPORT The Promoters of Performing Arts, Sports & Events Lines World Report gives Market Consumption / Products / Services for over 200 countries...

September 2014
Radio & Television Advertising Representative Lines World Report Radio & Television Advertising Representative Lines World Report - Product Thumbnail Image

Radio & Television Advertising Representative Lines World Report

RADIO & TELEVISION ADVERTISING REPRESENTATIVE LINES WORLD REPORT The Radio & Television Advertising Representative Lines World Report gives Market Consumption / Products / Services for over 200 countries...

September 2014
Display Advertising World Report Display Advertising World Report - Product Thumbnail Image

Display Advertising World Report

DISPLAY ADVERTISING WORLD REPORT The Display Advertising World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

September 2014
Promoters of Performing Arts, Sports & Events World Report Promoters of Performing Arts, Sports & Events World Report - Product Thumbnail Image

Promoters of Performing Arts, Sports & Events World Report

PROMOTERS OF PERFORMING ARTS, SPORTS & EVENTS WORLD REPORT The Promoters of Performing Arts, Sports & Events World Report gives Market Consumption / Products / Services for over 200 countries by...

September 2014
Advertising Agencies World Report Advertising Agencies World Report - Product Thumbnail Image

Advertising Agencies World Report

ADVERTISING AGENCIES WORLD REPORT The Advertising Agencies World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

September 2014
Advertising & Related Service Lines World Report Advertising & Related Service Lines World Report - Product Thumbnail Image

Advertising & Related Service Lines World Report

ADVERTISING & RELATED SERVICE LINES WORLD REPORT The Advertising & Related Service Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS...

September 2014
Advertising Material Distribution Services World Report Advertising Material Distribution Services World Report - Product Thumbnail Image

Advertising Material Distribution Services World Report

ADVERTISING MATERIAL DISTRIBUTION SERVICES WORLD REPORT The Advertising Material Distribution Services World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit...

September 2014
Advertising Agency Lines World Report Advertising Agency Lines World Report - Product Thumbnail Image

Advertising Agency Lines World Report

ADVERTISING AGENCY LINES WORLD REPORT The Advertising Agency Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

September 2014
Advertising Material Distribution Service Lines World Report Advertising Material Distribution Service Lines World Report - Product Thumbnail Image

Advertising Material Distribution Service Lines World Report

ADVERTISING MATERIAL DISTRIBUTION SERVICE LINES WORLD REPORT The Advertising Material Distribution Service Lines World Report gives Market Consumption / Products / Services for over 200 countries...

September 2014
Advertising Specialties Goods Distributor Lines World Report Advertising Specialties Goods Distributor Lines World Report - Product Thumbnail Image

Advertising Specialties Goods Distributor Lines World Report

ADVERTISING SPECIALTIES GOODS DISTRIBUTOR LINES WORLD REPORT The Advertising Specialties Goods Distributor Lines World Report gives Market Consumption / Products / Services for over 200 countries...

September 2014
Agents/Managers for Artists, Athletes & Public Figures Lines World Report Agents/Managers for Artists, Athletes & Public Figures Lines World Report - Product Thumbnail Image

Agents/Managers for Artists, Athletes & Public Figures Lines World Report

AGENTS/MANAGERS FOR ARTISTS, ATHLETES & PUBLIC FIGURES LINES WORLD REPORT The Agents/Managers for Artists, Athletes & Public Figures Lines World Report gives Market Consumption / Products / Services...

September 2014
Agents/Managers for Artists, Athletes & Public Figures World Report Agents/Managers for Artists, Athletes & Public Figures World Report - Product Thumbnail Image

Agents/Managers for Artists, Athletes & Public Figures World Report

AGENTS/MANAGERS FOR ARTISTS, ATHLETES & PUBLIC FIGURES WORLD REPORT The Agents/Managers for Artists, Athletes & Public Figures World Report gives Market Consumption / Products / Services for over...

September 2014
Agents / Managers for Artists, Athletes & Others Lines World Report Agents / Managers for Artists, Athletes & Others Lines World Report - Product Thumbnail Image

Agents / Managers for Artists, Athletes & Others Lines World Report

AGENTS / MANAGERS FOR ARTISTS, ATHLETES & OTHERS LINES WORLD REPORT The Agents / Managers for Artists, Athletes & Others Lines World Report gives Market Consumption / Products / Services for over...

September 2014

Out of Home Trendreport

Modern advertisements for brands should not only present the product, but cause a great sensation. Sensation marketing means to surprise with new, creative media staging and to gain attention with unexpected,...

September 2014
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Executive Trendreport

This monthly Trend Report informs about global product innovations, smart business models and structure-changing technological developments. These micro-trends are presented in an easily accessible,...

September 2014
FROM

Marketing Trendreport

The Marketing Trend Report comes up with interesting trends and best practice cases in marketing from all over the world. Today intelligent and individual marketing is essential for your business....

September 2014
FROM

Advertising, Public Relations and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Advertising, Public Relations and Marketing Services Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541800 Vital industry-specific data including...

August 2014
FROM

Outdoor and Billboard Advertising Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Outdoor and Billboard Advertising Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541850 Vital industry-specific data including metrics, benchmarks,...

August 2014
FROM

Advertising Agencies and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Advertising Agencies and Marketing Services Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541810 Vital industry-specific data including metrics,...

August 2014
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