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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Direct Marketing Services in the U.S. Direct Marketing Services in the U.S. - Product Thumbnail Image

Direct Marketing Services in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry develop advertising campaigns and related materials for direct distribution to consumers by mail or online. Major companies...

November 2014
Advertising in Germany: ISIC 743 Advertising in Germany: ISIC 743 - Product Thumbnail Image

Advertising in Germany: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

November 2014
FROM
Russia: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 Russia: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Russia: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the Russian Market of Metal Advertising Signs. It presents the latest data of the market size and volume, domestic production, exports and imports, price...

November 2014
FROM
EU: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 EU: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

EU: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the EU Market of Metal Advertising Signs. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics...

November 2014
FROM
Email Marketing - Global Strategic Business Report Email Marketing - Global Strategic Business Report - Product Thumbnail Image

Email Marketing - Global Strategic Business Report

This report analyzes the worldwide markets for Email Marketing in US$ Million. The report analyzes the US market by the following Segments: Transactional Email, Acquisition Email, and Retention Email....

November 2014
FROM
Global and Chinese LED Billboard Industry Report 2014 Global and Chinese LED Billboard Industry Report 2014 - Product Thumbnail Image

Global and Chinese LED Billboard Industry Report 2014

The Global and Chinese LED Billboard Industry Report 2014 is a professional and in-depth study on the current state of the global LED billboard industry with a focus on the Chinese situation. The...

November 2014
FROM

2014 to 2015 Automotive Advertising Outlook: Digital Advertising Reaches a Tipping Point

When it comes to selling cars, good times seem to be back for manufacturers and dealers. As new-car sales slowly but surely climb back to pre-recession levels, the euphoria won’t be enjoyed by the more...

November 2014

Global Outdoor Advertising Market 2014-2018

About Outdoor Advertising Outdoor advertising is a format of advertising in which the focus is on the consumers when they are out of their home in public places, in transit, or in commercial location....

October 2014
FROM

Global TV Advertising Market 2014-2018

About TV Advertising TV advertising is a platform that enables advertisers to create awareness and promote their products among consumers. Since television is the largest medium to reach people across...

October 2014
FROM
Mobile Marketing in India - 2014 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity Mobile Marketing in India - 2014 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity - Product Thumbnail Image Special Offer Sale Banner

Mobile Marketing in India - 2014 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity

This report provides an insight into the Mobile Marketing current market scenario, structure and practices in India. In depth market scenario includes; - Market estimate of Mobile Marketing in India...

October 2014
Opportunity in the Indian Advertising Market - 2014 ; Market size, Market share, Market landscape, Market trend analysis, Growth drivers, Future opportunity, Future forecast Opportunity in the Indian Advertising Market - 2014 ; Market size, Market share, Market landscape, Market trend analysis, Growth drivers, Future opportunity, Future forecast - Product Thumbnail Image Special Offer Sale Banner

Opportunity in the Indian Advertising Market - 2014 ; Market size, Market share, Market landscape, Market trend analysis, Growth drivers, Future opportunity, Future forecast

This report provides an insight into the Opportunity in the Indian Advertising current market scenario, structure and practices. In depth market scenario includes; - Current market size estimates -...

October 2014
Advertising & Marketing Services in the U.S. Advertising & Marketing Services in the U.S. - Product Thumbnail Image

Advertising & Marketing Services in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry create advertising campaigns, implement public relations campaigns, and engage in media buying, among other advertising services....

October 2014
Market Research & Public Opinion Polling in the UK Market Research & Public Opinion Polling in the UK - Product Thumbnail Image

Market Research & Public Opinion Polling in the UK

Market Research & Public Opinion Polling in the UK Market researchers investigate the behaviour, values and opinions of clients’ target markets, providing insights that allow them to better tailor...

October 2014
FROM

2015 U.S. Direct Mail Advertising Industry-Industry & Market Report

The 2015 U.S. Direct Mail Advertising Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics. The report features 2015...

October 2014
FROM

2015 U.S. Marketing Research & Public Opinion Polling Industry-Industry & Market Report

The 2015 U.S. Marketing Research & Public Opinion Polling Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics. The...

October 2014
FROM

2015 U.S. Telemarketing Services Industry-Industry & Market Report

The 2015 U.S. Telemarketing Services Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics. The report features 2015...

October 2014
FROM

2015 U.S. Advertising Agencies Industry-Industry & Market Report

The 2015 U.S. Advertising Agencies Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics. The report features 2015 current...

October 2014
FROM

The UK Digerati 2014

Now in its second year, The Drum Digerati is an annual celebration of the 100 most influential people across the breadth of the UK’s digital marketing industries. To determine who belonged in the...

October 2014
FROM

The UK Advertising Census and Adverati Supplement - 2014

This inaugural Advertising Census and Adverati provides a comprehensive review of the advertising agency landscape in the UK, highlighting the key players, trends and growth in this exciting sector. The...

October 2014

2014 Digital Marketing Services Outlook: SMBs Learn the Cost of Managing Their “Own” Media

While all the attention seems to go to digital advertising, there’s a quiet revolution occurring in marketing budgets, especially at the local level. Companies have begun spending vast amounts of money...

October 2014
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