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Advertising and Marketing Market Research Reports

While traditional forms of advertising such as television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is continuing to grow fast. Stay in touch with the latest trends and news in this dynamic sector. The products listed under Research and Markets’ Advertising and Marketing category will keep you informed about this highly changeable and innovative industry. Our publications cover everything you need to stay ahead of the game including insights into major industry players, the latest strategies and techniques, training materials as well as detailed analysis of world and regional markets Show Less Read more

Global Digital Signage Market - Forecasts and Trends (2015-2020)

Communication has become an important aspect in every field. With the advancement in technologies, this has changed the way companies are communicating with their customers. Digital Signage is one such...

Published:  January 2016
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Indian Advertising Market Report & Forecast 2015-2019

With sustained growth of the Indian economy during the last two decades, there has been a constantly increasing yearning for a better lifestyle among Indian people. This yearning has been catalyzing...

Published:  October 2015
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Advertising and the second Screen

This report explores how live TV will need to change its advertising practices to handle growing competition from the Internet and protect its status as top mass medium. It compares the way ad revenue...

Published:  July 2015
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In-Stream Video Advertising Benchmarks by Device: Audiences Rate the Best to the Worst Publishers Delivering Cross-Channel, Ad-Supported Programming 2015 - 2016

The author has completed a seven-month people panel research undertaking, with members logging and rating their wide-ranging viewing experiences across publisher properties monetizing with in-stream...

Published:  March 2016
Price: 

Global Digital Advertisement Market with Focus on Online Classifieds (2015 – 2019)

Scope of the Report The report titled “Global Digital Advertisement Market with Focus on Online Classifieds (2015 – 2019)” provides an in-depth analysis of the digital advertisement market with main...

Published:  February 2016
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Outdoor Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Others. The report provides separate comprehensive...

Published:  January 2015
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Digital Signage Market Analysis by Technology (LED, LCD, Front Projection), by Application (Transportation, Retail, Corporate, Banking, Healthcare, Education) and Segment Forecasts to 2020

The global digital signage market is expected to reach USD 20.03 billion by 2020. Growing demand from application areas such as retail and healthcare is expected to drive the global market over the...

Published:  November 2014
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Digital Signage Market by Type, Software, Services, Application & Geography - Global forecast to 2020

Digital Signage Market by Type (Hardware (Displays, Media players, Projectors), Software, Services (Installation & Maintenance)), Application (Commercial, Infrastructural, Institutional, Industrial)...

Published:  May 2015
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Email Marketing - Global Strategic Business Report

This report analyzes the worldwide markets for Email Marketing in US$ Million. The report analyzes the US market by the following Segments: Transactional Email, Acquisition Email, and Retention Email....

Published:  November 2014
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Digital Signage Systems - Global Strategic Business Report

This report analyzes the worldwide markets for Digital Signage Systems in US$ Million by the following Product Segments: - Digital Signage Displays - Digital Signage Set Top Boxes and Media Players -...

Published:  November 2014
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Web Analytics Market by Solution & by Services - Worldwide Forecasts & Analysis (2014 – 2019)

Web Analytics Market by Solution (Search Engine Tracking & Ranking, Heat Map Analytics, Marketing Automation, Behavior Based Targeting) & by Services (Professional Services, Support & Maintenance) -...

Published:  July 2014
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Global Digital Signage Market: Industry Insights, Market Size, Share, Growth, Trends Analysis and Forecast to 2021

Digital signage, also known as dynamic signage, is a specialized form of silvercasting in which multimedia content or videos are displayed in public places for advertising or informational purposes....

Published:  February 2015
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Marketing Automation Software Market by Application - Global Forecast to 2019

Marketing Automation Software Market by Application (Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media...

Published:  October 2014
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Mobile Marketing Market by Solutions, & by Industry - Global Forecast to 2019

Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), & by Industry (Retail, Travel & Logistics, Automotive, BFSI,...

Published:  November 2014
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Marketing Analytics Software Market by Application, by Deployment - Global Forecast to 2019

Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment...

Published:  December 2014
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Marketing Resource Management Market by Solution - Global Forecast to 2020

Marketing Resource Management Market by Solution (Marketing Reporting and Analytics, Capacity Planning Management, Financial Management, Creative Production Management, Project Management, Brand and...

Published:  May 2015
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Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)

Marketing plays a very vital role in any organization. It distinguishes one organization from others and helps to establish that organization as a successful brand. Advertising or brand promotion...

Published:  August 2014
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Multichannel Campaign Management Market by Software, by Service, by End Users, Vertical and Region - Market Forecasts and Analysis (2014 -2019)

Multichannel Campaign Management Market by Software, by Service (Consulting, Training and Support, System Implementation and Integration), by End Users (Advertisers, Publishers, Enterprise), Vertical...

Published:  September 2014
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Digital Marketing Software Market by Software, by Deployment, by Verticals - Global Forecast to 2019

Digital Marketing Software Market by Software (CRM, E-mail, Ecommerce, Marketing Automation, Web Analytics, Web Content Management & Social CRM), by Deployment (On-Premise, Cloud), by Verticals (BFSI,...

Published:  March 2015
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Global Holographic Display Digital Signage Market by Technology, by Application, by Geography - Analysis & Forecast to 2019

Global Holographic Display Digital Signage Market by Technology (Semi-Transparent Holographic Display, Touchable Holographic Display, Laser Holographic Display, Piston Holographic Display), by Application,...

Published:  May 2015
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