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Advertising and Marketing

While traditional forms of advertising such as television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is continuing to grow fast. Stay in touch with the latest trends and news in this dynamic sector. The products listed under Research and Markets’ Advertising and Marketing category will keep you informed about this highly changeable and innovative industry. Our publications cover everything you need to stay ahead of the game including insights into major industry players, the latest strategies and techniques, training materials as well as detailed analysis of world and regional markets Show Less Read more

Digital Signage M2M and IoT Applications

Digital signage is today used in numerous market verticals such as retail, healthcare, transportation, office and enterprise, education, foodservice and outdoor signage. At the end of 2014, there were...

Published:  May 2015
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Global Advertising Market Report & Forecast 2016-2021

Our latest study “Global Advertising Market Report & Forecast 2016-2021” provides a deep insight into the global advertising industry. The study covers all the aspects of the global advertising market....

Published:  February 2016
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Global Digital Advertisement Market with Focus on Online Classifieds (2015 – 2019)

Scope of the Report The report titled “Global Digital Advertisement Market with Focus on Online Classifieds (2015 – 2019)” provides an in-depth analysis of the digital advertisement market with main...

Published:  February 2016
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Advertising and the second Screen

This report explores how live TV will need to change its advertising practices to handle growing competition from the Internet and protect its status as top mass medium. It compares the way ad revenue...

Published:  July 2015
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Global Advertising Market Report & Forecast 2015-2020

Consumers across the world continue to increase their expenditure on media and entertainment. This includes spending their hard earned money on acquiring internet access, reading newspapers and magazines,...

Published:  November 2015
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Global Digital Signage Market - Forecasts and Trends (2015-2020)

Communication has become an important aspect in every field. With the advancement in technologies, this has changed the way companies are communicating with their customers. Digital Signage is one such...

Published:  January 2016
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Global Mobile Analytics Market - Trends and Forecasts (2015-2020)

Mobile Analytics is the branch of analytics specific to a particular mobile platform to improve business performance, make timely and informed decisions for higher customer service and satisfaction....

Published:  January 2016
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In-Stream Video Advertising Benchmarks by Device: Audiences Rate the Best to the Worst Publishers Delivering Cross-Channel, Ad-Supported Programming 2015 - 2016

The author has completed a seven-month people panel research undertaking, with members logging and rating their wide-ranging viewing experiences across publisher properties monetizing with in-stream...

Published:  March 2016
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Indian Advertising Market Report & Forecast 2015-2019

With sustained growth of the Indian economy during the last two decades, there has been a constantly increasing yearning for a better lifestyle among Indian people. This yearning has been catalyzing...

Published:  October 2015
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Global Exhibition Industry - Opportunities and Forecasts: 2015 Edition

The report titled “Global Exhibition Industry - Opportunities and Forecasts: 2015 Edition” provides an insight into the global exhibition industry along with the study of regional markets including...

Published:  June 2015
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Capitalizing on Consumer Behavior in Embedded Gaming: Gamification and Big Data 2015 - 2020

Two significant trends for consumer-based industries are to leverage Gamification (embedded entertainment) for customer engagement and Big Data and related analytics techniques to mine patterns and...

Published:  June 2015
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Global Online Web and Mobile Analytics Market

The global online Web and mobile analytics market demonstrated steady growth in 2015. This study discusses 2 end-user segments: Web analytics and mobile analytics. The regional forecast spans North...

Published:  January 2016
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Global Marketing Process Optimization Solution (MPOS) Market

The global marketing process optimization solution (MPOS) market demonstrated high growth momentum in 2014. This study discusses 2 end-user segments: B2C and B2C. The regional forecast spans North America,...

Published:  June 2015
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Analysis of the Global Digital Signage Systems Market

This research service covers the global market for digital signage systems. Detailed global market trend analyses- including market drivers, market restraints, technology trends, vertical analysis,...

Published:  April 2015
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Outdoor Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Others. The report provides separate comprehensive...

Published:  January 2015
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Mobile Marketing Market by Solutions, & by Industry - Global Forecast to 2019

Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), & by Industry (Retail, Travel & Logistics, Automotive, BFSI,...

Published:  November 2014
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Marketing Analytics Software Market by Application, by Deployment - Global Forecast to 2019

Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment...

Published:  December 2014
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Marketing Automation Software Market by Application - Global Forecast to 2019

Marketing Automation Software Market by Application (Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics, Social Media...

Published:  October 2014
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Multichannel Campaign Management Market by Software, by Service, by End Users, Vertical and Region - Market Forecasts and Analysis (2014 -2019)

Multichannel Campaign Management Market by Software, by Service (Consulting, Training and Support, System Implementation and Integration), by End Users (Advertisers, Publishers, Enterprise), Vertical...

Published:  September 2014
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Digital Signage Systems - Global Strategic Business Report

This report analyzes the worldwide markets for Digital Signage Systems in US$ Million by the following Product Segments: - Digital Signage Displays - Digital Signage Set Top Boxes and Media Players -...

Published:  November 2014
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