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Advertising and Marketing

While traditional forms of advertising such as television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is continuing to grow fast. Stay in touch with the latest trends and news in this dynamic sector. The products listed under Research and Markets’ Advertising and Marketing category will keep you informed about this highly changeable and innovative industry. Our publications cover everything you need to stay ahead of the game including insights into major industry players, the latest strategies and techniques, training materials as well as detailed analysis of world and regional markets Show Less Read more

2016 Worldwide Sign Manufacturing Industry-Industry & Market Report

The 2016 Worldwide Sign Manufacturing Industry-Industry & Market Report, published annually , contains timely and accurate industry statistics, forecasts and demographics. Sixty-one countries are included...

Published:  December 2015
Price:  From

Direct Marketing Services

Brief Excerpt from Industry Overview Chapter: Companies in this industry develop advertising campaigns and related materials for direct distribution to consumers by mail or online. Major companies...

Published:  February 2016
Price: 

Market Research & Polling Services

Brief Excerpt from Industry Overview Chapter: Companies in this industry gather, record, tabulate, and present marketing and public opinion data. Major companies include Forrester Research, Gartner,...

Published:  February 2016
Price: 

Crowdsourcing Accessibility: Human-Powered Access Technologies

Crowdsourcing Accessibility: Human-Powered Access Technologies outlines the dimensions of human-powered access technologies. While people with disabilities often make use of assistance from companions...

Published:  November 2015
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Persistent Preferences in Market Place Choices: Brand Loyalty, Choice Inertia, and Something in Between

Abstract An important marketing objective by which a firm obtains sustainable competitive advantage is to create and harness customer loyalty for its brands. A high degree of consumer loyalty is...

Published:  November 2015
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Direct Selling in China

Direct selling in China continued to post an outstanding performance in 2015, registering current value growth of 10%. The large number of new entrants in this channel was one of the major factors for...

Published:  January 2016
Price:  From

Advertising, Public Relations, and Related Services - The 2016 U.S. Market Research Report

This 2016 Market Research Report is an in-depth evaluation of the Advertising, Public Relations, and Related Services industry in the United States. These Market Research Reports are based on billions...

Published:  February 2016
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Zoella Beauty: Demonstrating the power of social media celebrity branding

Introduction Launched in September 2014, the Zoella Beauty personal care range was created by popular video blogger Zoe Sugg (better known as Zoella). It includes bath products, fragrance mist, scented...

Published:  January 2016
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Strategic Marketing for the C-suite: A Review of the Research Literature and its Relevance to Senior Executives

Strategic Marketing for the C-Suite examines the relevance of academic research to the most senior levels of the marketing profession, the chief marketing officer (CMO), and the interests of their...

Published:  October 2015
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Developing Own-Branded MNO OTT Apps

Most mobile operators are seeking ways to generate useful revenues from the widespread use of services based on OTT apps. Their ambition is to earn more than that generated by transport of the data...

Published:  January 2016
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Direct Selling in Portugal

Besides proximity, Portuguese consumers value personal service and this feature enabled the direct selling channel to historically present an interesting performance. Nonetheless, if product categories...

Published:  January 2016
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Direct Selling in Morocco

Direct selling in Morocco increased by 16% in current value terms in 2015, to reach Dh1.6 billion. The main factor behind such a high rate of growth was the growing integration of women in the workforce,...

Published:  January 2016
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Direct Selling Companies in the US

Inland Water Transportation in the US In the five years to 2015, the Inland Water Transportation industry sailed out of shallow water, as it recovered from the recession amid stagnant overall freight...

Published:  January 2016
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Market Research in the US

Human Resources & Benefits Administration in the US The industry has performed well as rebounding business sentiment, rising consumer spending and improvement in overall economic conditions encouraged...

Published:  January 2016
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Direct Selling in the United Kingdom

Direct selling is in a state of flux in the UK. Beauty and personal care has long been a traditionally strong area for this channel, alongside consumer healthcare. However, sales of these products via...

Published:  January 2016
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United States Display Advertising Industry Metrics Four Years Report - Code NAICS 54185

Industry intelligence for: NAICS 54185 Display Advertising This industry comprises establishments primarily engaged in creating and designing public display advertising, campaign materials, such...

Published:  January 2016
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Advertising Agencies in the US

Media Buying Agencies in the US Although the past five years were patchy for media buying agencies, the industry still managed to maintain growth. As corporate profit continues to rise and consumer...

Published:  January 2016
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United States Marketing Research and Public Opinion Polling Industry Metrics Four Years Report - Code NAICS 54191

Industry intelligence for: NAICS 54191 Marketing Research and Public Opinion Polling This industry comprises establishments primarily engaged in systematically gathering, recording, tabulating, and...

Published:  January 2016
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United States Direct Mail Advertising Industry Metrics Four Years Report - Code NAICS 54186

Industry intelligence for: NAICS 54186 Direct Mail Advertising This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing...

Published:  January 2016
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United States Other Direct Selling Establishments Industry Metrics Four Years Report - Code NAICS 45439

Industry intelligence for: NAICS 45439 Other Direct Selling Establishments This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption...

Published:  January 2016
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