• +353-1-416-8900(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)

PRODUCT FILTERS

REGION

467
426
295
285
176

COUNTRY

279
79
36
30
18

PRICE

1,379
1,587
1,729
1,905

PUBLISHED

61
507
748
1,905

PRODUCT TYPE

1,275
398
142
59
17
9
3
1
1

Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
Read more

PRODUCT TITLE

Visual Pollution: Advertising, Signage and Environmental Quality

In recent years, there has been considerable interest in the problems that public spaces face because of the design of commercial signs The negative consequences that commercial signs can have on the...

April 2014
B2B Marketing Market Update 2014 B2B Marketing Market Update 2014 - Product Thumbnail Image

B2B Marketing Market Update 2014

Over the past year, a strengthening economy, along with strong digital growth, helped to boost B2B marketing expenditure in the UK, with the authors estimating the value of the market to have increased...

April 2014
FROM
Innovation In Destination Marketing: Emerging Trends, Enabling Technologies Innovation In Destination Marketing: Emerging Trends, Enabling Technologies - Product Thumbnail Image

Innovation In Destination Marketing: Emerging Trends, Enabling Technologies

Destination marketers play a unique role in the travel, tourism and hospitality industry As tourism ambassadors for countries, regions and cities worldwide, they possess unparalleled expertise on leisure...

April 2014
Mobile Advertising - Global Strategic Business Report Mobile Advertising - Global Strategic Business Report - Product Thumbnail Image

Mobile Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Mobile Advertising in US$ Thousands by the following Product Segments: Messaging, Search, and Display The report provides separate comprehensive analytics...

April 2014
FROM
App Discovery and Marketing Services 2Q 2014 App Discovery and Marketing Services 2Q 2014 - Product Thumbnail Image

App Discovery and Marketing Services 2Q 2014

The value of an app is tied directly to its rating and ranking and accessibility in app stores Just as search engine optimization is critical to e-commerce, app discovery is critical to app adoption...

April 2014
FROM
The Evolution of Advanced TV Advertising Strategies (2Q 2014) The Evolution of Advanced TV Advertising Strategies (2Q 2014) - Product Thumbnail Image

The Evolution of Advanced TV Advertising Strategies (2Q 2014)

This report provides a contextual review of the evolution of advanced TV advertising strategies and examines their transformation as a result of rising Internet-connected device penetration and consumer...

April 2014
FROM

Advertising in Belgium

Introduction Advertising in Belgium industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
FROM

Advertising in Europe

Introduction Advertising in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
FROM

Advertising in France

Introduction Advertising in France industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
FROM

Advertising in Japan

Introduction Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
FROM

Advertising in the Netherlands

Introduction Advertising in the Netherlands industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile...

March 2014
FROM

Global Advertising

Introduction Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains...

March 2014
FROM

Advertising in Canada

Introduction Advertising in Canada industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
FROM

Advertising in Germany

Introduction Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
FROM

Advertising in China

Introduction Advertising in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
FROM

Advertising in Italy

Introduction Advertising in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
FROM

Advertising in the United States

Introduction Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile...

March 2014
FROM

Advertising in the United Kingdom

Introduction Advertising in the United Kingdom industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The...

March 2014
FROM

Advertising in Asia-Pacific

Introduction Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile...

March 2014
FROM

Advertising in Spain

Introduction Advertising in Spain industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
FROM
Loading Indicator

Our Clients

Our clients' logos