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Advertising and Marketing

While traditional forms of advertising such as television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is continuing to grow fast. Stay in touch with the latest trends and news in this dynamic sector. The products listed under Research and Markets’ Advertising and Marketing category will keep you informed about this highly changeable and innovative industry. Our publications cover everything you need to stay ahead of the game including insights into major industry players, the latest strategies and techniques, training materials as well as detailed analysis of world and regional markets Show Less Read more

Plunkett's Advertising & Branding Industry Almanac 2015

Plunkett's Advertising & Branding Industry Almanac 2015 Key Findings: Plunkett Research lists top 400 companies in Advertising & Branding and names top trends changing the industry for the mid...

Published:  May 2015
Price:  From

Direct Selling in Brazil

Direct selling continues to post a healthy performance despite high unemployment as it has become the primary source of income for many families or a second job to complement household income. Given...

Published:  July 2015
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Direct Selling in Malaysia

Direct selling remained popular in 2014 because of ongoing specialised product innovation. More consumers are attracted by special membership rewards and also the convenience of getting the products...

Published:  May 2015
Price:  From

YouthNation. Building Remarkable Brands in a Youth-Driven Culture

Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available...

Published:  May 2015
Price: 

Direct Selling in Slovakia

Current value sales of direct selling grew by 2% in 2014, being driven by the performance of the beauty and personal care channel. Strengthening purchasing power of Slovak households combined with intensive...

Published:  May 2015
Price:  From

Global Advertising Agencies

Global Advertising Agencies Although revenue has increased, the industry's five-year performance was significantly slowed by the recession and its effects on consumer spending and corporate profit....

Published:  June 2015
Price:  From

Data Management Platforms - Essential Tools for Digital Advertising

This strategic insight presents an analysis of the US data management platform (DMP) market. It presents an overview of the current environment and of the new functions that DMPs will perform in the...

Published:  August 2015
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2015 U.S. All other operating receipts sold through Advertising agencies-Product & Services Report

The 2015 U.S. All other operating receipts sold through Advertising agencies-Product & Services Report, published annually, contains timely and accurate industry statistics, forecasts and demographics....

Published:  May 2015
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2015 U.S. Marketing research services sold through Advertising agencies-Product & Services Report

The 2015 U.S. Marketing research services sold through Advertising agencies-Product & Services Report, published annually, contains timely and accurate industry statistics, forecasts and demographics....

Published:  May 2015
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2015 U.S. Other services related to advertising sold through Advertising agencies-Product & Services Report

The 2015 U.S. Other services related to advertising sold through Advertising agencies-Product & Services Report, published annually, contains timely and accurate industry statistics, forecasts and demographics....

Published:  May 2015
Price:  From

2015 U.S. All other operating receipts sold through Direct mail advertising-Product & Services Report

The 2015 U.S. All other operating receipts sold through Direct mail advertising-Product & Services Report, published annually, contains timely and accurate industry statistics, forecasts and demographics....

Published:  May 2015
Price:  From

2015 U.S. Other services related to advertising sold through Direct mail advertising-Product & Services Report

The 2015 U.S. Other services related to advertising sold through Direct mail advertising-Product & Services Report, published annually, contains timely and accurate industry statistics, forecasts and...

Published:  May 2015
Price:  From

2015 U.S. Signs, custom fabrication, including banners, a-frame sold through Direct mail advertising-Product & Services Report

The 2015 U.S. Signs, custom fabrication, including banners, a-frame sold through Direct mail advertising-Product & Services Report, published annually, contains timely and accurate industry statistics,...

Published:  May 2015
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2015 U.S. Coordination of production and delivery of premiums sold through Direct mail advertising-Product & Services Report

The 2015 U.S. Coordination of production and delivery of premiums sold through Direct mail advertising-Product & Services Report, published annually, contains timely and accurate industry statistics,...

Published:  May 2015
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2015 U.S. Distribution of advertising materials, other than by mail sold through Direct mail advertising-Product & Services Report

The 2015 U.S. Distribution of advertising materials, other than by mail sold through Direct mail advertising-Product & Services Report, published annually, contains timely and accurate industry statistics,...

Published:  May 2015
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2015 U.S. Other direct mail advertising services sold through Direct mail advertising-Product & Services Report

The 2015 U.S. Other direct mail advertising services sold through Direct mail advertising-Product & Services Report, published annually, contains timely and accurate industry statistics, forecasts and...

Published:  May 2015
Price:  From

2015 U.S. Fulfillment services sold through Direct mail advertising-Product & Services Report

The 2015 U.S. Fulfillment services sold through Direct mail advertising-Product & Services Report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The...

Published:  May 2015
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2015 U.S. Letter shop services sold through Direct mail advertising-Product & Services Report

The 2015 U.S. Letter shop services sold through Direct mail advertising-Product & Services Report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The...

Published:  May 2015
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2015 U.S. Print services for direct mail advertising materials sold through Direct mail advertising-Product & Services Report

The 2015 U.S. Print services for direct mail advertising materials sold through Direct mail advertising-Product & Services Report, published annually, contains timely and accurate industry statistics,...

Published:  May 2015
Price:  From

2015 U.S. Mailing list support services sold through Direct mail advertising-Product & Services Report

The 2015 U.S. Mailing list support services sold through Direct mail advertising-Product & Services Report, published annually, contains timely and accurate industry statistics, forecasts and demographics....

Published:  May 2015
Price:  From
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