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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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2013 U.S. Specialized design services commodities or services used by the Direct Mail Advertising Industry-Input & Output Report

The 2013 U.S. Specialized design services commodities or services used by the Direct Mail Advertising Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and demographics....

May 2013
FROM

2013 U.S. Food services and drinking places commodities or services used by the Direct Mail Advertising Industry-Input & Output Report

The 2013 U.S. Food services and drinking places commodities or services used by the Direct Mail Advertising Industry-Input & Output Report contains timely and accurate industry statistics, forecasts...

May 2013
FROM

2013 U.S. All other administrative and support services commodities or services used by the Direct Mail Advertising Industry-Input & Output Report

The 2013 U.S. All other administrative and support services commodities or services used by the Direct Mail Advertising Industry-Input & Output Report contains timely and accurate industry statistics,...

May 2013
FROM

2013 U.S. Other chemical products commodities or services used by the Public Relations Agencies Industry-Input & Output Report

The 2013 U.S. Other chemical products commodities or services used by the Public Relations Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and demographics....

May 2013
FROM

2013 U.S. Courier and messenger services commodities or services used by the Public Relations Agencies Industry-Input & Output Report

The 2013 U.S. Courier and messenger services commodities or services used by the Public Relations Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts...

May 2013
FROM

2013 U.S. Management of companies and enterprises commodities or services used by the Advertising Agencies Industry-Input & Output Report

The 2013 U.S. Management of companies and enterprises commodities or services used by the Advertising Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts...

May 2013
FROM

2013 U.S. Accounting, tax preparation, bookkeeping commodities or services used by the Public Relations Agencies Industry-Input & Output Report

The 2013 U.S. Accounting, tax preparation, bookkeeping commodities or services used by the Public Relations Agencies Industry-Input & Output Report contains timely and accurate industry statistics,...

May 2013
FROM

2013 U.S. Other professional and technical services commodities or services used by the Public Relations Agencies Industry-Input & Output Report

The 2013 U.S. Other professional and technical services commodities or services used by the Public Relations Agencies Industry-Input & Output Report contains timely and accurate industry statistics,...

May 2013
FROM

2013 U.S. Employment services commodities or services used by the Public Relations Agencies Industry-Input & Output Report

The 2013 U.S. Employment services commodities or services used by the Public Relations Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and demographics....

May 2013
FROM

2013 U.S. Legal services commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report

The 2013 U.S. Legal services commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and demographics....

May 2013
FROM

2013 U.S. Accounting, tax preparation, bookkeeping commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report

The 2013 U.S. Accounting, tax preparation, bookkeeping commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report contains timely and accurate industry statistics,...

May 2013
FROM

2013 U.S. Other professional and technical services commodities or services used by the Direct Mail Advertising Industry-Input & Output Report

The 2013 U.S. Other professional and technical services commodities or services used by the Direct Mail Advertising Industry-Input & Output Report contains timely and accurate industry statistics, forecasts...

May 2013
FROM

2013 U.S. Management of companies and enterprises commodities or services used by the Direct Mail Advertising Industry-Input & Output Report

The 2013 U.S. Management of companies and enterprises commodities or services used by the Direct Mail Advertising Industry-Input & Output Report contains timely and accurate industry statistics, forecasts...

May 2013
FROM

2013 U.S. Real estate commodities or services used by the Public Relations Agencies Industry-Input & Output Report

The 2013 U.S. Real estate commodities or services used by the Public Relations Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and demographics. The...

May 2013
FROM

2013 U.S. Automotive equipment rental and leasing commodities or services used by the Public Relations Agencies Industry-Input & Output Report

The 2013 U.S. Automotive equipment rental and leasing commodities or services used by the Public Relations Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts...

May 2013
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2013 U.S. Telecommunications commodities or services used by the Advertising Agencies Industry-Input & Output Report

The 2013 U.S. Telecommunications commodities or services used by the Advertising Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and demographics....

May 2013
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2013 U.S. Insurance carriers and related services commodities or services used by the Advertising Agencies Industry-Input & Output Report

The 2013 U.S. Insurance carriers and related services commodities or services used by the Advertising Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts...

May 2013
FROM

2013 U.S. Specialized design services commodities or services used by the Public Relations Agencies Industry-Input & Output Report

The 2013 U.S. Specialized design services commodities or services used by the Public Relations Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and...

May 2013
FROM

2013 U.S. Advertising and related services commodities or services used by the Public Relations Agencies Industry-Input & Output Report

The 2013 U.S. Advertising and related services commodities or services used by the Public Relations Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts...

May 2013
FROM

2013 U.S. Courier and messenger services commodities or services used by the Direct Mail Advertising Industry-Input & Output Report

The 2013 U.S. Courier and messenger services commodities or services used by the Direct Mail Advertising Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and...

May 2013
FROM
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