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Advertising and Marketing

(3,035 Products)

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Mobile Advertising Market in India 2015

This latest market research report titled Mobile Advertising Market in India 2015 illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific...

February 2015
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Global Outdoor Advertising Market Report: 2015 Edition Global Outdoor Advertising Market Report: 2015 Edition - Product Thumbnail Image

Global Outdoor Advertising Market Report: 2015 Edition

Outdoor advertising also called as out-of-home advertising, includes any type of advertising that reaches the consumers when they are outside their homes. This form of advertising works all the seven...

February 2015
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Capitalist Realism in Africa Realities and Myths in Advertising

“Capitalist Realism” in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations....

February 2015

Marketing the Law Firm: Business Development Techniques.

In today's economy, marketing and business development have taken center stage at law firms. Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction...

February 2015
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Direct Selling in Germany

The two main trends affecting direct selling in Germany in 2014 were a constant increase in the product ranges offered by competitors and rapid diversification of the goods on offer with traditional...

January 2015
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The Mobile App-Install Ad Report

The mobile app-install ad — an ad unit that directs users to download a mobile app – arguably offers the most measurable return on investment (ROI) of any major mobile ad format, and has seen a massive...

January 2015

Management & Marketing Consultancy: Global Industry Guide

Introduction Global Management & Marketing Consultancy industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019)....

January 2015
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Management & Marketing Consultancy: Global Industry Guide

Introduction Global Management & Marketing Consultancy industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019)....

January 2015
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Direct Mail Advertising in the US

Direct Mail Advertising in the US After the recession, an increase in corporate profit margins led to a rise in spending on all forms of advertising. As a result, revenue for the Direct Mail Advertising...

January 2015
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The Chinese Smartphone Market: Analysis of Brand Competition and Consumer Preference, September – October 2014

Amid the growing importance of ecommerce in China, this research focuses on international, Chinese and Taiwanese smartphone models sold in China through two major B2C (Business to Customer) websites,...

January 2015
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Direct Selling in the Czech Republic

Direct selling registered a drop of 2% in current value sales in 2014. However, this represented an improvement from 2013 and also from review period value CAGR, when current value sales witnessed a...

January 2015
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How retail brands can bring the latest foodservice trends into the home

Summary “How retail brands can bring the latest foodservice trends into the home” provides transferrable success stories about how to engage consumers by tapping into leading desires that are driving...

January 2015
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Management & Marketing Consultancy in Asia-Pacific

Introduction Management & Marketing Consultancy in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast...

January 2015
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Management & Marketing Consultancy in Europe

Introduction Management & Marketing Consultancy in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to...

January 2015
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Management & Marketing Consultancy in France

Introduction Management & Marketing Consultancy in France industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to...

January 2015
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Global Management & Marketing Consultancy

Introduction Global Management & Marketing Consultancy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019)....

January 2015
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Management & Marketing Consultancy in Germany

Introduction Management & Marketing Consultancy in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to...

January 2015
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Management & Marketing Consultancy in Japan

Introduction Management & Marketing Consultancy in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019)....

January 2015
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Management & Marketing Consultancy in the United Kingdom

Introduction Management & Marketing Consultancy in the United Kingdom industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and...

January 2015
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Management & Marketing Consultancy in the United States

Introduction Management & Marketing Consultancy in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast...

January 2015
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