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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Revealing the Top Packaging Innovations of 2013 and Drivers Revealing the Top Packaging Innovations of 2013 and Drivers - Product Thumbnail Image

Revealing the Top Packaging Innovations of 2013 and Drivers

This webinar showcases the best packaging innovations so far in 2013 It covers a wide range of markets and pack formats, allowing you to draw out learnings that impact your packaging needs Features...

June 2013
FROM
Global Product Innovation Update 06, 2013 Global Product Innovation Update 06, 2013 - Product Thumbnail Image

Global Product Innovation Update 06, 2013

The Global Product Innovation Update is a monthly review of new products and innovations Focusing on the food, drinks, personal care, and household goods industries in Europe, North America, South and...

June 2013
FROM
Advertising in Russia: ISIC 743 Advertising in Russia: ISIC 743 - Product Thumbnail Image

Advertising in Russia: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

June 2013
FROM
Analysis of the Global Transparent Caching Market Analysis of the Global Transparent Caching Market - Product Thumbnail Image

Analysis of the Global Transparent Caching Market

Transparent caching (TC) is the most cost-effective medium today for service providers to deliver OTT video with the kind of QoS demanded by consumers This study covers the state of the global TC market,...

June 2013
FROM

The Brand Trust Report - India Study – 2013

The Brand Trust Report, India Study, 2013 is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication...

June 2013
Advertising Growth Trends 2013 Advertising Growth Trends 2013 - Product Thumbnail Image

Advertising Growth Trends 2013

Advertising Growth Trends 2013: Inflation Adjusted Analysis of Ad Spending Advertising Growth Trends, published annually, gives information on publicly owned corporations that spend on advertising Each...

June 2013
FROM
Corporate & Promotional Giftware Market Report 2013 Corporate & Promotional Giftware Market Report 2013 - Product Thumbnail Image

Corporate & Promotional Giftware Market Report 2013

This Market Update revisits the market for corporate and promotional giftware in the UK, which includes branded merchandise utilised by businesses to support marketing activities and attract new clients...

June 2013
FROM

Marketing Library and Information Services II

Aims and Scope: With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global...

June 2013
FROM
Outdoor Advertising - Global Strategic Business Report Outdoor Advertising - Global Strategic Business Report - Product Thumbnail Image

Outdoor Advertising - Global Strategic Business Report

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Annual estimates and forecasts are provided for the period...

June 2013
Media Representative Firms in the US Media Representative Firms in the US - Product Thumbnail Image

Media Representative Firms in the US

Mixed media: Smaller advertising budgets lead consumers and advertisers to the internet Media Representative Firms in the US As if recessionary conditions were not hard enough on media representative...

May 2013
FROM

Plunkett's Advertising & Branding Industry Almanac 2013: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Key Features - Industry trends analysis, market data and competitive intelligence - Market forecasts and Industry Statistics - Industry Associations and Professional Societies List - In-Depth Profiles...

May 2013
FROM
McGraw Hill Cos Inc,(MHP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages McGraw Hill Cos Inc,(MHP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

McGraw Hill Cos Inc,(MHP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for McGraw Hill Cos Inc (MHP), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

May 2013
FROM
Digital Advertising Agencies in the US Digital Advertising Agencies in the US - Product Thumbnail Image

Digital Advertising Agencies in the US

Net earnings: As internet traffic increases, demand for digital advertising will grow Digital Advertising Agencies The Digital Advertising Agencies industry has enjoyed strong growth from an improving...

May 2013
FROM

Marketing to BRIC Countries: Best Practice Guide

This Marketing to BRIC Countries Best Practice Guide is designed to help B2B marketers or influencers successfully drive expansion into one or more of the BRIC countries, and to understand marketing...

May 2013
Advertising in Mexico: ISIC 743 Advertising in Mexico: ISIC 743 - Product Thumbnail Image

Advertising in Mexico: ISIC 743

Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at...

May 2013
FROM
Analyzing the Australian Media & Advertising Industry Analyzing the Australian Media & Advertising Industry - Product Thumbnail Image

Analyzing the Australian Media & Advertising Industry

Major national newspapers in circulation today can trace their origins to publications from the colonial period. Early Australian newspapers serve as an important record of local, state and national...

May 2013
FROM

2013 U.S. Rights to nonfinancial intangible assets commodities or services used by the Public Relations Agencies Industry-Input & Output Report

The 2013 U.S. Rights to nonfinancial intangible assets commodities or services used by the Public Relations Agencies Industry-Input & Output Report contains timely and accurate industry statistics,...

May 2013
FROM

2013 U.S. Magnetic media products commodities or services used by the Direct Mail Advertising Industry-Input & Output Report

The 2013 U.S. Magnetic media products commodities or services used by the Direct Mail Advertising Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and demographics....

May 2013
FROM

2013 U.S. Courier and messenger services commodities or services used by the Direct Mail Advertising Industry-Input & Output Report

The 2013 U.S. Courier and messenger services commodities or services used by the Direct Mail Advertising Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and...

May 2013
FROM

2013 U.S. Motion pictures and sound recordings commodities or services used by the Direct Mail Advertising Industry-Input & Output Report

The 2013 U.S. Motion pictures and sound recordings commodities or services used by the Direct Mail Advertising Industry-Input & Output Report contains timely and accurate industry statistics, forecasts...

May 2013
FROM
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