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Advertising and Marketing

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The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Databook Q1 2014: Russia Digital Advertising Spend in Real Estate Industry

Online advertising spend by real estate brands in Russia stood at US$100 million by end of 2013, accounting for 4.0% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: Russia Digital Advertising Spend in Education Industry

Online advertising spend by education brands in Russia stood at US$16 million by end of 2013, accounting for 0.6% of total online advertising. During 2009-2013, online advertising in this industry has...

June 2014

Databook Q1 2014: India Digital Advertising Spend in Financial Services Industry

Online advertising spend by financial services brands in India stood at US$71 million by end of 2013, accounting for 9.6% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: India Digital Advertising Spend in Entertainment Industry

Online advertising spend by entertainment brands in India stood at US$23 million by end of 2013, accounting for 3.1% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: India Digital Advertising Spend in Telecoms Industry

Online advertising spend by telecom brands in India stood at US$100 million by end of 2013, accounting for 13.6% of total online advertising. During 2009-2013, online advertising in this industry has...

June 2014

Databook Q1 2014: India Digital Advertising Spend in Pharmaceutical & Healthcare Industry

Online advertising spend by pharmaceutical & healthcare brands in India stood at US$18 million by end of 2013, accounting for 2.5% of total online advertising. During 2009-2013, online advertising in...

June 2014

Databook Q1 2014: India Digital Advertising Spend in Public Sector Industry

Online advertising spend by public sector brands in India stood at US$05 million by end of 2013, accounting for 0.7% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: Digital Advertising Spend by Format in India

Online video advertising spend is expected to reach US$144 million by end of 2014, accounting for 13.8% of total online advertising. Over the forecast period (2014-2018), Socintel360 expects online...

June 2014

Databook Q1 2014: Digital Video Advertising Spend in India

Online video advertising spend is expected to reach US$144 million by end of 2014, accounting for 13.8% of total online advertising. Over the forecast period (2014-2018), Socintel360 expects online...

June 2014

Databook Q1 2014: India Digital Advertising Spend By Platform

Online advertising spend in India stood at US$0.7 billion by end of 2013, accounting for 9.9% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 48.3%....

June 2014

Databook Q1 2014: India Digital Advertising Spend By Marketing Objective

Online advertising spend on branding is expected to reach US$545 million by end of 2014, accounting for 52.3% of total online advertising. Over the forecast period (2014-2018), Socintel360 expects online...

June 2014

Databook Q1 2014: Social Media Advertising Spend by Format in Brazil

Social media video advertising spend is expected to reach US$97 million by end of 2014, accounting for 20.4% of total social media advertising. Over the forecast period (2014-2018), Socintel360 expects...

June 2014

Databook Q1 2014: Social Media Video Advertising Spend in Brazil

Social media video advertising spend is expected to reach US$97 million by end of 2014, accounting for 20.4% of total social media advertising. Over the forecast period (2014-2018), Socintel360 expects...

June 2014

Databook Q1 2014: Social Gaming Advertising Spend in Brazil

Social gaming advertising spend in Brazil stood at US$14 million by end of 2013, accounting for 4.1% of total social media advertising. During 2009-2013, social gaming advertising in the country has...

June 2014

Databook Q1 2014: Social Media Mobile Advertising Spend in Brazil

Social media mobile advertising spend in Brazil stood at US$22 million by end of 2013, accounting for 6.8% of total social media advertising. During 2009-2013, social media mobile advertising in the...

June 2014

Databook Q1 2014: Social Media Video Advertising Spend in UK

Social media video advertising spend is expected to reach US$335 million by end of 2014, accounting for 27.9% of total social media advertising. Over the forecast period (2014-2018), Socintel360 expects...

June 2014

Databook Q1 2014: Social Media Mobile Advertising Spend in UK

Social media mobile advertising spend in the UK stood at US$328 million by end of 2013, accounting for 36.0% of total social media advertising. During 2009-2013, social media mobile advertising in the...

June 2014

Databook Q1 2014: UK Social Media Advertising Spend By Marketing Objective

Social media advertising spend on branding is expected to reach US$512 million by end of 2014, accounting for 42.5% of total social media advertising. Over the forecast period (2014-2018), Socintel360...

June 2014

Databook Q1 2014: India Digital Advertising Spend in Technology / Computing Products Industry

Online advertising spend by technology & computing products brands in India stood at US$59 million by end of 2013, accounting for 7.9% of total online advertising. During 2009-2013, online advertising...

June 2014

Databook Q1 2014: India Digital Advertising Spend in Leisure Travel & Tourism Industry

Online advertising spend by leisure, travel & tourism brands in India stood at US$86 million by end of 2013, accounting for 11.7% of total online advertising. During 2009-2013, online advertising in...

June 2014
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