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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Analyzing Destination Marketing Online Analyzing Destination Marketing Online - Product Thumbnail Image

Analyzing Destination Marketing Online

Tourism destinations are fast emerging as umbrella brands and they are increasingly being promoted in the global marketplace as one entity for each target market they try to attract. The emerging globalization...

October 2013
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Digital Marketing to Life Scientists: Social Media and Email Best Practices

Digital Marketing to Life Scientists: Social Media and Email Best Practices will help you quantify scientists' preferences and behaviors when it comes to multiple social media platforms and direct outreach...

October 2013
FROM
Gamification: Emerging Strategies and Tactics Gamification: Emerging Strategies and Tactics - Product Thumbnail Image

Gamification: Emerging Strategies and Tactics

This industry report analyzes “gamification” and the use of this new approach to marketing by a variety of industries Gamification applies game mechanics (challenges, achievements, awards, etc ) to...

October 2013
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What Moms Think And Do: Their Attitudes Towards Brands, Advertising & Marketing; Work-Life Balance; Family Life, Parenting & Values; Media Use; Shopping; Food, Nutrition & The Grocery Basket

Marketers who use "mom" as an all-encompassing target market are making a significant mistake Drawing on research from 80 sources, the sixth edition of What Moms Think And Do delivers a portrait of...

October 2013
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Global Management & Marketing Consultancy

Introduction Global Management & Marketing Consultancy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017)....

September 2013
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Management & Marketing Consultancy in Asia-Pacific

Introduction Management & Marketing Consultancy in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast...

September 2013
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Management & Marketing Consultancy in Europe

Introduction Management & Marketing Consultancy in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to...

September 2013
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Management & Marketing Consultancy in France

Introduction Management & Marketing Consultancy in France industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to...

September 2013
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Management & Marketing Consultancy in Germany

Introduction Management & Marketing Consultancy in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to...

September 2013
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Management & Marketing Consultancy in Japan

Introduction Management & Marketing Consultancy in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017)....

September 2013
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Management & Marketing Consultancy in the United Kingdom

Introduction Management & Marketing Consultancy in the United Kingdom industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and...

September 2013
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Management & Marketing Consultancy in the United States

Introduction Management & Marketing Consultancy in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast...

September 2013
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Management & Marketing Consultancy in Italy

Introduction Management & Marketing Consultancy in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2008-12, and forecast to 2017)....

September 2013
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The UK Digital Census 2013

A report examining the UK Digital Marketing Sector - with agencies broken down and ranked on performance based on staff size. The Digital Census, seeks to provide a comprehensive review of agencies...

September 2013

B2B Leaders Report 2013

This report, designed to complement the B2B Marketing Leaders Forum event, provides a distinctive view of marketing leaders and how they managed their reputation in four specific areas Key Areas Covered...

September 2013

2013 Fraud and Abuse in Classifieds: Sites Battle for Safety, Security Using Both Man and Machine

Hack attacks such as the “Nigerian scam” and the “Craigslist / Gumtree / Kijiji killer” incidents have put classifieds customers in jeopardy Buying and selling has gotten a bit trickier – and much scarier...

September 2013

Opportunities in Indian Signage Industry

The signage board industry of India is going through a transformational phase From the traditional sign board manufacturing techniques to several technological advancements, the industry is becoming...

September 2013
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Infographics: Best Practice Guide

This Infographics Best Practice Guide is designed to help B2B marketers utilise infographics to effectively communicate important information and key insights to their customers and prospects, as well...

August 2013
Advertising in Japan: ISIC 743 Advertising in Japan: ISIC 743 - Product Thumbnail Image

Advertising in Japan: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

August 2013
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Digital Advertising Outlook India 2013 Digital Advertising Outlook India 2013 - Product Thumbnail Image

Digital Advertising Outlook India 2013

The present report analyzes the current scenario facing the digital marketers on digital ad metrics It studies the adoption and trends of ad metrics among Indian digital marketers All upcoming metrics...

August 2013
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