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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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App Discovery and Marketing Services 2Q 2014 App Discovery and Marketing Services 2Q 2014 - Product Thumbnail Image

App Discovery and Marketing Services 2Q 2014

The value of an app is tied directly to its rating and ranking and accessibility in app stores Just as search engine optimization is critical to e-commerce, app discovery is critical to app adoption...

April 2014
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The Evolution of Advanced TV Advertising Strategies (2Q 2014) The Evolution of Advanced TV Advertising Strategies (2Q 2014) - Product Thumbnail Image

The Evolution of Advanced TV Advertising Strategies (2Q 2014)

This report provides a contextual review of the evolution of advanced TV advertising strategies and examines their transformation as a result of rising Internet-connected device penetration and consumer...

April 2014
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Advertising in Belgium

Introduction Advertising in Belgium industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
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Advertising in Europe

Introduction Advertising in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
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Advertising in France

Introduction Advertising in France industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
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Advertising in Japan

Introduction Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
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Advertising in the Netherlands

Introduction Advertising in the Netherlands industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile...

March 2014
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Global Advertising

Introduction Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains...

March 2014
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Advertising in Canada

Introduction Advertising in Canada industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
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Advertising in Germany

Introduction Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
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Advertising in China

Introduction Advertising in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
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Advertising in Italy

Introduction Advertising in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
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Advertising in the United States

Introduction Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile...

March 2014
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Advertising in the United Kingdom

Introduction Advertising in the United Kingdom industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The...

March 2014
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Advertising in Asia-Pacific

Introduction Advertising in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile...

March 2014
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Advertising in Spain

Introduction Advertising in Spain industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

March 2014
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Advertising in Turkey: ISIC 743 Advertising in Turkey: ISIC 743 - Product Thumbnail Image

Advertising in Turkey: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

March 2014
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Outdoor Advertising in Poland Outdoor Advertising in Poland - Product Thumbnail Image

Outdoor Advertising in Poland

This 25 page industry report profiles the Outdoor Advertising industry in Poland. It covers key areas such as industry size and structure and competitive environment. The report contains 27 tables and...

March 2014
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The Evidence

B2B marketers are under increasing pressure to justify their plans and show evidence of the impact they have on the business The Evidence brings together the best of B2B marketing from the last year...

March 2014
The New Managed Services: Flexibility, Acountability, and Control The New Managed Services: Flexibility, Acountability, and Control - Product Thumbnail Image

The New Managed Services: Flexibility, Acountability, and Control

In this brief, Stratecast revisits our definition of managed services, updating it for today’s more complex business and technology environment In doing so, we recommend ways for Managed Service Providers...

March 2014
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