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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
2013 Worldwide Display Advertising Industry-Industry & Market report 2013 Worldwide Display Advertising Industry-Industry & Market report - Product Thumbnail Image

2013 Worldwide Display Advertising Industry-Industry & Market report

The 2013 Worldwide Display Advertising Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics The report features 2013 current...

July 2013
FROM
How Lawyers Should Be Using eMail Marketing to Build their Client Base How Lawyers Should Be Using eMail Marketing to Build their Client Base - Product Thumbnail Image

How Lawyers Should Be Using eMail Marketing to Build their Client Base

This course examines the most effective strategies and best practices used by lawyers to attract new clients as well as consistently stay in front of existing clients with email marketing Take the 60...

June 2013
FROM
Revealing the Top Packaging Innovations of 2013 and Drivers Revealing the Top Packaging Innovations of 2013 and Drivers - Product Thumbnail Image

Revealing the Top Packaging Innovations of 2013 and Drivers

This webinar showcases the best packaging innovations so far in 2013 It covers a wide range of markets and pack formats, allowing you to draw out learnings that impact your packaging needs Features...

June 2013
FROM
Advertising in Russia: ISIC 743 Advertising in Russia: ISIC 743 - Product Thumbnail Image

Advertising in Russia: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

June 2013
FROM
Analysis of the Global Transparent Caching Market Analysis of the Global Transparent Caching Market - Product Thumbnail Image

Analysis of the Global Transparent Caching Market

Transparent caching (TC) is the most cost-effective medium today for service providers to deliver OTT video with the kind of QoS demanded by consumers This study covers the state of the global TC market,...

June 2013
FROM

The Brand Trust Report - India Study – 2013

The Brand Trust Report, India Study, 2013 is the result of a primary research based on the proprietary 61-component Trust Matrix, created after several hundred hours of research with sociologists, communication...

June 2013

Marketing Library and Information Services II

Aims and Scope: With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global...

June 2013
FROM
Corporate & Promotional Giftware Market Report 2013 Corporate & Promotional Giftware Market Report 2013 - Product Thumbnail Image

Corporate & Promotional Giftware Market Report 2013

This Market Update revisits the market for corporate and promotional giftware in the UK, which includes branded merchandise utilised by businesses to support marketing activities and attract new clients...

June 2013
Outdoor Advertising - Global Strategic Business Report Outdoor Advertising - Global Strategic Business Report - Product Thumbnail Image

Outdoor Advertising - Global Strategic Business Report

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America Annual estimates and forecasts are provided for the period...

June 2013

Plunkett's Advertising & Branding Industry Almanac 2013: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Key Features - Industry trends analysis, market data and competitive intelligence - Market forecasts and Industry Statistics - Industry Associations and Professional Societies List - In-Depth Profiles...

May 2013
FROM

Marketing to BRIC Countries: Best Practice Guide

This Marketing to BRIC Countries Best Practice Guide is designed to help B2B marketers or influencers successfully drive expansion into one or more of the BRIC countries, and to understand marketing...

May 2013
Advertising in Mexico: ISIC 743 Advertising in Mexico: ISIC 743 - Product Thumbnail Image

Advertising in Mexico: ISIC 743

Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at...

May 2013
FROM
Nuziveedu Seeds Limited Nuziveedu Seeds Limited - Product Thumbnail Image

Nuziveedu Seeds Limited

The report titled “Nuziveedu Seeds Limited” provides a comprehensive analysis of the company describing valuation, business model, corporate timeline, organization structure, product portfolio and other...

May 2013

2013 U.S. Telecommunications commodities or services used by the Direct Mail Advertising Industry-Input & Output Report

The 2013 U.S. Telecommunications commodities or services used by the Direct Mail Advertising Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and demographics....

May 2013
FROM

2013 U.S. Telecommunications commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report

The 2013 U.S. Telecommunications commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and...

May 2013
FROM

2013 U.S. Management of companies and enterprises commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report

The 2013 U.S. Management of companies and enterprises commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report contains timely and accurate industry statistics,...

May 2013
FROM

2013 U.S. Accounting, tax preparation, bookkeeping commodities or services used by the Direct Mail Advertising Industry-Input & Output Report

The 2013 U.S. Accounting, tax preparation, bookkeeping commodities or services used by the Direct Mail Advertising Industry-Input & Output Report contains timely and accurate industry statistics, forecasts...

May 2013
FROM

2013 U.S. Employment services commodities or services used by the Direct Mail Advertising Industry-Input & Output Report

The 2013 U.S. Employment services commodities or services used by the Direct Mail Advertising Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and demographics....

May 2013
FROM

2013 U.S. Food services and drinking places commodities or services used by the Advertising Agencies Industry-Input & Output Report

The 2013 U.S. Food services and drinking places commodities or services used by the Advertising Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and...

May 2013
FROM

2013 U.S. Magnetic media products commodities or services used by the Public Relations Agencies Industry-Input & Output Report

The 2013 U.S. Magnetic media products commodities or services used by the Public Relations Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and demographics....

May 2013
FROM
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