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Advertising and Marketing Market Research Reports

While traditional forms of advertising such as television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is continuing to grow fast. Stay in touch with the latest trends and news in this dynamic sector. The products listed under Research and Markets’ Advertising and Marketing category will keep you informed about this highly changeable and innovative industry. Our publications cover everything you need to stay ahead of the game including insights into major industry players, the latest strategies and techniques, training materials as well as detailed analysis of world and regional markets Show Less Read more

India Social Media Advertising Spend in Telecoms Industry

Social media advertising spend by telecom brands in India stood at US$16 million by end of 2015, accounting for 8.3% of total social media advertising. During 2011-2015, social media advertising in...

Published:  April 2016
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Video Social Media Advertising Spend in the UK

Social media video advertising spend is expected to reach US$840 million by end of 2016, accounting for 39.3% of total social media advertising. Over the forecast period (2016-2020), it is expected...

Published:  April 2016
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Social Media Advertising Spend by Format in the UK

Social media video advertising spend is expected to reach US$840 million by end of 2016, accounting for 39.3% of total social media advertising. Over the forecast period (2016-2020), it is expected...

Published:  April 2016
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The UK Social Media Advertising Spend in Education Industry

Social media advertising spend by education brands in the UK stood at US$04 million by end of 2015, accounting for 0.3% of total social media advertising. During 2011-2015, social media advertising...

Published:  April 2016
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The UK Social Media Advertising Spend in Real Estate Industry

Social media advertising spend by real estate brands in the UK stood at US$22 million by end of 2015, accounting for 1.3% of total social media advertising. During 2011-2015, social media advertising...

Published:  April 2016
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The UK Social Media Advertising Spend in Health & Beauty Industry

Social media advertising spend by health & beauty brands in the UK stood at US$73 million by end of 2015, accounting for 4.4% of total social media advertising. During 2011-2015, social media advertising...

Published:  April 2016
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The UK Social Media Advertising Spend in Food & Beverage Industry

Social media advertising spend by food & beverage brands in the UK stood at US$351 million by end of 2015, accounting for 21.2% of total social media advertising. During 2011-2015, social media advertising...

Published:  April 2016
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Social Media Advertising Spend in the US

Social media advertising spend in the US stood at US$10.5 billion by end of 2015, accounting for 17.6% of total online advertising. During 2011-2015, Social media advertising in the country has increased...

Published:  April 2016
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The US Digital Advertising Spend in Education Industry

Online advertising spend by education brands in the US stood at US$120 million by end of 2015, accounting for 0.2% of total online advertising. During 2011-2015, online advertising in this industry...

Published:  April 2016
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The US Digital Advertising Spend in Entertainment Industry

Online advertising spend by entertainment brands in the US stood at US$2,696 million by end of 2015, accounting for 4.5% of total online advertising. During 2011-2015, online advertising in this industry...

Published:  April 2016
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The US Digital Advertising Spend in Automotive Industry

Online advertising spend by automotive brands in the US stood at US$7,219 million by end of 2015, accounting for 12.1% of total online advertising. During 2011-2015, online advertising in this industry...

Published:  April 2016
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Social Media Advertising Spend in India

Social media advertising spend in India stood at US$0.2 billion by end of 2015, accounting for 17.3% of total online advertising. During 2011-2015, Social media advertising in the country has increased...

Published:  April 2016
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India Digital Advertising Spend By Marketing Objective

Online advertising spend on branding is expected to reach US$693 million by end of 2016, accounting for 51.1% of total online advertising. Over the forecast period (2016-2020), it is expected online...

Published:  April 2016
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India Digital Advertising Spend By Platform

Online advertising spend in India stood at US$1.1 billion by end of 2015, accounting for 12.7% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 31.9%....

Published:  April 2016
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The UK Social Media Advertising Spend By Marketing Objective

Social media advertising spend on branding is expected to reach US$879 million by end of 2016, accounting for 41.1% of total social media advertising. Over the forecast period (2016-2020), it is expected...

Published:  April 2016
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The UK Social Media Advertising Spend By Platform

Social media advertising spend in the UK stood at US$1.7 billion by end of 2015, accounting for 12.7% of total online advertising. During 2011-2015, Social media advertising in the country has increased...

Published:  April 2016
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Gaming Social Media Advertising Spend in the UK

Social gaming advertising spend in the UK stood at US$252 million by end of 2015, accounting for 15.2% of total social media advertising. During 2011-2015, social gaming advertising in the country has...

Published:  April 2016
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The US Digital Advertising Spend By Marketing Objective

Online advertising spend on branding is expected to reach US$22,905 million by end of 2016, accounting for 34.2% of total online advertising. Over the forecast period (2016-2020), it is expected online...

Published:  April 2016
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The US Digital Advertising Spend By Platform

Online advertising spend in the US stood at US$59.6 billion by end of 2015, accounting for 30.9% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of...

Published:  April 2016
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The US Digital Advertising Spend in Real Estate Industry

Online advertising spend by real estate brands in the US stood at US$614 million by end of 2015, accounting for 1.0% of total online advertising. During 2011-2015, online advertising in this industry...

Published:  April 2016
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