0 CHECKOUT

PRODUCT FILTERS

REGION

923
591
581
475
450

COUNTRY

557
153
107
102
67

CATEGORIES

  • 674
  • 414
  • 145
  • 395

PRICE

1,634
2,060
2,416
2,758

PUBLISHED

88
185
708
2,758

PRODUCT TYPE

2,095
420
176
29
14
10
6
2
2
2
2

Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
Read more

2,758 Products

Connect. How to Use Data and Experience Marketing to Create Lifetime Customers

Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team...

Published:  October 2014
Price: 

WeChat adds Micro-video Feature - Will it Improve Brand-Consumer Engagement?

In September 2014, Chinese mobile messaging service WeChat introduced micro-videos, allowing users to share 6 second videos. This addition to the platform comes at a time when video advertising overall,...

Published:  October 2014
Price: 

Online Advertising Market in India 2014

This latest report titled on the ‘Online Advertising Market in India 2014’. Rise in internet users coupled with proliferation of social media networking sites have stimulated the sector for enhanced...

Published:  October 2014
Price:  From

Market Research & Public Opinion Polling in the UK

Market Research & Public Opinion Polling in the UK Market researchers investigate the behaviour, values and opinions of clients’ target markets, providing insights that allow them to better tailor...

Published:  October 2014
Price:  From

Outdoor Advertising in Brazil

This 11 page report profiles the Outdoor advertising industry in Brazil. It covers key areas such as industry size and structure, Major Street furnishing contracts, transports including airport contracts,...

Published:  October 2014
Price:  From

2015 U.S. Telemarketing Services Industry-Industry & Market Report

The 2015 U.S. Telemarketing Services Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics. The report features 2015...

Published:  October 2014
Price:  From

2015 U.S. Direct Mail Advertising Industry-Industry & Market Report

The 2015 U.S. Direct Mail Advertising Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics. The report features 2015...

Published:  October 2014
Price:  From

2015 U.S. Advertising Agencies Industry-Industry & Market Report

The 2015 U.S. Advertising Agencies Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics. The report features 2015 current...

Published:  October 2014
Price:  From

2015 U.S. Marketing Research & Public Opinion Polling Industry-Industry & Market Report

The 2015 U.S. Marketing Research & Public Opinion Polling Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics. The...

Published:  October 2014
Price:  From

Automobile Snapshot Report 2014 (with Affluent Automobile Customers' Brand Preferences)

A Short, But Sweet Report With Key Facts And Figures On The Affluent Market For Automobiles Entitled the Automobiles Snapshot Report 2014, this succinct report presents the busy marketer with "just...

Published:  October 2014
Price: 

2014 Digital Marketing Services Outlook: SMBs Learn the Cost of Managing Their “Own” Media

While all the attention seems to go to digital advertising, there’s a quiet revolution occurring in marketing budgets, especially at the local level. Companies have begun spending vast amounts of money...

Published:  October 2014
Price: 

The UK Digerati 2014

Now in its second year, The Drum Digerati is an annual celebration of the 100 most influential people across the breadth of the UK’s digital marketing industries. To determine who belonged in the...

Published:  October 2014
Price:  From

Travel Snapshot Report 2014 (with Affluent Consumers' Hotel and Cruise Brand Preferences)

A Short, But Sweet Report With Key Facts And Figures On The Affluent Market For Travel Services Entitled the Travel Snapshot Report 2014, this succinct trend report presents the busy marketer with...

Published:  October 2014
Price: 

The UK Advertising Census and Adverati Supplement - 2014

This inaugural Advertising Census and Adverati provides a comprehensive review of the advertising agency landscape in the UK, highlighting the key players, trends and growth in this exciting sector. The...

Published:  October 2014
Price: 

Tabletop, Dinnerware, Flatware & Servingware Snapshot Report 2014 (with Affluent Customers' Tabletop Brand Preferences)

A Short, But Sweet Report With Key Facts And Figures On The Affluent Market For Tabletop, Dinnerware, Flatware & Serving Ware Entitled the Tabletop, Dinnerware, Flatware & Serving Ware Snapshot Report...

Published:  October 2014
Price: 

Snapshot Report on Retail Brands, Internet Etailers & Shopping Destinations, 2014

This new snapshot report gives you an overview of retailer and internet brands patronized by affluent customers, including usage of luxury department stores, mass department stores, home furnishings...

Published:  October 2014
Price: 

4G Uptake: Marketing Lessons & Best Practice

Many MNOs have either launched 4G-LTE services or are planning to do so. Some have achieved rapid take up and high market penetration. With a well-targeted tariff structure the best 4G proponents have...

Published:  September 2014
Price: 

Content Marketing Essentials: How to Successfully use Storytelling as a Marketing Tool to Maximize Revenue

This webcast examines the importance of storytelling in content marketing. Take the 60 minutes to view this webcast (on your computer, smart phone, tablet device, or printed out) and learn how narrative...

Published:  September 2014
Price:  From

Outdoor Advertising in China

This 13 page report profiles the Outdoor advertising industry in China. It covers key areas such as industry size and structure, major street furnishing contracts, transports including airport contracts,...

Published:  September 2014
Price:  From

Advertising Agencies in China

Advertising Agencies in China Advertising Agencies industry in China create advertising campaigns for clients and place these advertisements in periodicals, newspapers, billboards, shop windows,...

Published:  September 2014
Price:  From
Loading Indicator

Our Clients