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Advertising and Marketing

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The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Databook Q1 2014: Brazil Social Media Advertising Spend in Retail Industry

Social media advertising spend by retail brands in Brazil stood at US$78 million by end of 2013, accounting for 24.0% of total social media advertising. During 2009-2013, social media advertising in...

June 2014

Databook Q1 2014: Brazil Social Media Advertising Spend in Pharmaceutical & Healthcare Industry

Social media advertising spend by pharmaceutical & healthcare brands in Brazil stood at US$10 million by end of 2013, accounting for 3.0% of total social media advertising. During 2009-2013, social...

June 2014

Databook Q1 2014: Brazil Social Media Advertising Spend in Public Sector Industry

Social media advertising spend by public sector brands in Brazil stood at US$01 million by end of 2013, accounting for 0.4% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: Brazil Social Media Advertising Spend in Education Industry

Social media advertising spend by education brands in Brazil stood at US$05 million by end of 2013, accounting for 1.6% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: Brazil Social Media Advertising Spend By Platform

Social media advertising spend in Brazil stood at US$0.3 billion by end of 2013, accounting for 10.6% of total online advertising. During 2009-2013, Social media advertising in the country has increased...

June 2014

Databook Q1 2014: Brazil Social Media Advertising Spend By Marketing Objective

Social media advertising spend on branding is expected to reach US$214 million by end of 2014, accounting for 44.9% of total social media advertising. Over the forecast period (2014-2018), Socintel360...

June 2014

Databook Q1 2014: Russia Digital Advertising Spend in Food & Beverage Industry

Online advertising spend by food & beverage brands in Russia stood at US$368 million by end of 2013, accounting for 14.6% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: Russia Digital Advertising Spend in Health & Beauty Industry

Online advertising spend by health & beauty brands in Russia stood at US$49 million by end of 2013, accounting for 1.9% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: UK Social Media Advertising Spend in Health & Beauty Industry

Social media advertising spend by health & beauty brands in the UK stood at US$40 million by end of 2013, accounting for 4.4% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: UK Social Media Advertising Spend in Leisure Travel & Tourism Industry

Social media advertising spend by leisure, travel & tourism brands in the UK stood at US$39 million by end of 2013, accounting for 4.3% of total social media advertising. During 2009-2013, social media...

June 2014

Databook Q1 2014: UK Social Media Advertising Spend in Automotive Industry

Social media advertising spend by automotive brands in the UK stood at US$52 million by end of 2013, accounting for 5.7% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: UK Social Media Advertising Spend in Telecoms Industry

Social media advertising spend by telecom brands in the UK stood at US$53 million by end of 2013, accounting for 5.9% of total social media advertising. During 2009-2013, social media advertising in...

June 2014

Databook Q1 2014: UK Social Media Advertising Spend in Retail Industry

Social media advertising spend by retail brands in the UK stood at US$181 million by end of 2013, accounting for 19.9% of total social media advertising. During 2009-2013, social media advertising in...

June 2014

Databook Q1 2014: UK Social Media Advertising Spend in Education Industry

Social media advertising spend by education brands in the UK stood at US$03 million by end of 2013, accounting for 0.3% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: Digital Advertising Spend by Format in Brazil

Online video advertising spend is expected to reach US$404 million by end of 2014, accounting for 10.3% of total online advertising. Over the forecast period (2014-2018), Socintel360 expects online...

June 2014

Databook Q1 2014: Digital Video Advertising Spend in Brazil

Online video advertising spend is expected to reach US$404 million by end of 2014, accounting for 10.3% of total online advertising. Over the forecast period (2014-2018), Socintel360 expects online...

June 2014

Databook Q1 2014: Brazil Social Media Advertising Spend in Food & Beverage Industry

Social media advertising spend by food & beverage brands in Brazil stood at US$61 million by end of 2013, accounting for 18.8% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: Brazil Social Media Advertising Spend in Health & Beauty Industry

Social media advertising spend by health & beauty brands in Brazil stood at US$13 million by end of 2013, accounting for 4.1% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: Brazil Social Media Advertising Spend in Technology / Computing Products Industry

Social media advertising spend by technology & computing products brands in Brazil stood at US$04 million by end of 2013, accounting for 1.2% of total social media advertising. During 2009-2013, social...

June 2014

Databook Q1 2014: Brazil Social Media Advertising Spend in Leisure Travel & Tourism Industry

Social media advertising spend by leisure, travel & tourism brands in Brazil stood at US$12 million by end of 2013, accounting for 3.5% of total social media advertising. During 2009-2013, social media...

June 2014
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