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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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The Beginner's Guide to Content Marketing

This introductory guide is designed to help business-to-business marketers get to grips with the basics of content marketing It talks marketers through step-by-step planning, implementing and maintaining...

February 2014
Outdoor Advertising in India Outdoor Advertising in India - Product Thumbnail Image

Outdoor Advertising in India

This 8 page report offering updates and outlook for the Outdoor advertising industry in India. It covers key areas such as industry size, structure, competitive environment and regulatory environment....

February 2014
FROM
Global Marketing Tips, Techniques and Tactics for Marketing Executives Global Marketing Tips, Techniques and Tactics for Marketing Executives - Product Thumbnail Image

Global Marketing Tips, Techniques and Tactics for Marketing Executives

This webinar examines how leading CMOs are planning on using new best practices to market their product in 2014 Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod, iPad,...

February 2014
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Crowdsourcing Best Practice Guide

This report is designed to help business-to-business marketers understand how crowdsourcing can enrich their customer insight, gather product ideas and feedback, capture and anaylse data This step-by-step...

February 2014
Outdoor Advertising in Russia Outdoor Advertising in Russia - Product Thumbnail Image

Outdoor Advertising in Russia

This 8 page industry report provides updates and outlook for the Outdoor Advertising industry in Russia. It covers key areas such as industry size, structure, deal activity and competitive environment....

February 2014
FROM

Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare

In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or...

February 2014

Egypt Online Advertising Market Outlook to 2017- Favorable Prospects in Online Search Advertising

The industry research publication titled ‘Egypt Online Advertising Market Outlook to 2017- Favorable Prospects in Online Search Advertising' presents a comprehensive analysis of market size of online...

February 2014
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Middle East Online Advertising Market Outlook to 2017- Rapid Broadband Penetration to Foster the Growth

The industry research publication titled ‘Middle East Online Advertising Market Outlook to 2017- Rapid Broadband Penetration to Foster the Growth' presents a comprehensive analysis of market size by...

February 2014
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Qatar Online Advertising Market Outlook to 2017 - Growth Steered by Government Initiatives in the ICT Sector

The industry research publication titled ‘Qatar Online Advertising Market Outlook to 2017- Growth Steered by Government Initiatives in the ICT Sector' presents a comprehensive analysis of market size...

February 2014
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UAE Online Advertising Market Outlook to 2017 - Expected Growth in Mobile and Video Advertising Segment

The industry research publication titled ‘UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment' presents a comprehensive analysis of market size by...

February 2014
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Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending

The industry research publication titled ‘Saudi Arabia Online Advertising Market Outlook to 2017 - Display and Video Advertising to Accelerate the Advertising Spending' presents a comprehensive analysis...

February 2014
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Business-to-Business Marketing 2014-2015

Business-to-Business Marketing 2014-2015 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the...

February 2014
FROM
Outdoor Advertising in the UK Outdoor Advertising in the UK - Product Thumbnail Image

Outdoor Advertising in the UK

This 8 page industry report offers outlook for the Outdoor advertising industry in the United Kingdom. It covers key areas such as industry structure, adspend analysis, segment analysis, the competitive...

January 2014
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Advertising in Brazil: ISIC 743 Advertising in Brazil: ISIC 743 - Product Thumbnail Image

Advertising in Brazil: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

January 2014
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Best Practices for Managing Your Facebook Strategy as a Marketing Executive Best Practices for Managing Your Facebook Strategy as a Marketing Executive - Product Thumbnail Image

Best Practices for Managing Your Facebook Strategy as a Marketing Executive

This webinar examines everything you need to know to update or establish a specific plan for significantly increasing your company’s number of “Likes” and increasing brand engagement by the end of the...

January 2014
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Market Research & Public Opinion Polling in the UK Market Research & Public Opinion Polling in the UK - Product Thumbnail Image

Market Research & Public Opinion Polling in the UK

Market Research & Public Opinion Polling in the UK Market researchers investigate the behaviour, values and opinions of clients’ target markets, providing insights that allow them to tailor their...

January 2014
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Advertising in South Korea: ISIC 743 Advertising in South Korea: ISIC 743 - Product Thumbnail Image

Advertising in South Korea: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

January 2014
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Marketing Strategies and Management: A Sectoral Analysis

Marketing, as an art, is as old as human civilization. Marketing is the process of communicating the value of a product/service to customers, for the purpose of selling it. It is a critical business...

January 2014
Context Advertising Trends Context Advertising Trends - Product Thumbnail Image

Context Advertising Trends

Context advertising is one of the most popular forms of advertising used for automatically and dynamically selecting and displaying targeted classified advertisements on websites or mobile services...

January 2014
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Global Outdoor Advertising Market Report: 2013 Edition Global Outdoor Advertising Market Report: 2013 Edition - Product Thumbnail Image

Global Outdoor Advertising Market Report: 2013 Edition

Outdoor advertising market is comprised of 4 major segments namely; billboards, street furniture, transit advertising, and alternative media Billboards have been the largest segment in the outdoor advertising...

January 2014
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