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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Belo Corp,(BLC) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Belo Corp,(BLC) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Belo Corp,(BLC) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Belo Corp (BLC), plus vital industry benchmarks and extensive operating ratios, along with an analysis of...

July 2013
FROM
Convenience TV, Inc.,(CRPZ) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Convenience TV, Inc.,(CRPZ) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Convenience TV, Inc.,(CRPZ) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Convenience TV, Inc. (CRPZ), plus vital industry benchmarks and extensive operating ratios, along with an...

July 2013
FROM
Dai Nippon Printing Co Ltd,(7912) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Dai Nippon Printing Co Ltd,(7912) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Dai Nippon Printing Co Ltd,(7912) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Dai Nippon Printing Co Ltd (7912), plus vital industry benchmarks and extensive operating ratios, along with...

July 2013
FROM
Display Technologies Inc,(DTEK) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Display Technologies Inc,(DTEK) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Display Technologies Inc,(DTEK) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Display Technologies Inc (DTEK), plus vital industry benchmarks and extensive operating ratios, along with...

July 2013
FROM
Fisher Communications Inc,(FSCI) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Fisher Communications Inc,(FSCI) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Fisher Communications Inc,(FSCI) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Fisher Communications Inc (FSCI), plus vital industry benchmarks and extensive operating ratios, along with...

July 2013
FROM
ReachLocal, Inc.,(RLOC) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages ReachLocal, Inc.,(RLOC) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

ReachLocal, Inc.,(RLOC) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for ReachLocal, Inc. (RLOC), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

July 2013
FROM
Ads In Motion, Inc.,(ADSO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Ads In Motion, Inc.,(ADSO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Ads In Motion, Inc.,(ADSO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Ads In Motion, Inc. (ADSO), plus vital industry benchmarks and extensive operating ratios, along with an...

July 2013
FROM
Adtegrity.com International, Inc.,(ADTY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Adtegrity.com International, Inc.,(ADTY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Adtegrity.com International, Inc.,(ADTY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Adtegrity.com International, Inc. (ADTY), plus vital industry benchmarks and extensive operating ratios,...

July 2013
FROM
CTM Media Holdings, Inc.,(CTMMA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages CTM Media Holdings, Inc.,(CTMMA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

CTM Media Holdings, Inc.,(CTMMA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for CTM Media Holdings, Inc. (CTMMA), plus vital industry benchmarks and extensive operating ratios, along with...

July 2013
FROM
ExactTarget Inc,(ET) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages ExactTarget Inc,(ET) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

ExactTarget Inc,(ET) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for ExactTarget Inc (ET), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

July 2013
FROM
Harris Interactive Inc,(HPOL) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Harris Interactive Inc,(HPOL) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Harris Interactive Inc,(HPOL) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Harris Interactive Inc (HPOL), plus vital industry benchmarks and extensive operating ratios, along with...

July 2013
FROM
Klever Marketing, Inc.,(KLMK) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Klever Marketing, Inc.,(KLMK) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Klever Marketing, Inc.,(KLMK) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Klever Marketing, Inc. (KLMK), plus vital industry benchmarks and extensive operating ratios, along with...

July 2013
FROM
Metro One Development, Inc.,(MTRO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Metro One Development, Inc.,(MTRO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Metro One Development, Inc.,(MTRO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Metro One Development, Inc. (MTRO), plus vital industry benchmarks and extensive operating ratios, along...

July 2013
FROM
TV Azteca, S.A.B. de C.V.,(AZTECA A) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages TV Azteca, S.A.B. de C.V.,(AZTECA A) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

TV Azteca, S.A.B. de C.V.,(AZTECA A) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for TV Azteca, S.A.B. de C.V. (AZTECA A), plus vital industry benchmarks and extensive operating ratios, along...

July 2013
FROM
ACME Communications Inc,(ACME) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages ACME Communications Inc,(ACME) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

ACME Communications Inc,(ACME) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for ACME Communications Inc (ACME), plus vital industry benchmarks and extensive operating ratios, along with...

July 2013
FROM
China Mass Media Corp,(CMMCY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages China Mass Media Corp,(CMMCY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

China Mass Media Corp,(CMMCY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for China Mass Media Corp (CMMCY), plus vital industry benchmarks and extensive operating ratios, along with...

July 2013
FROM
Digital Generation Inc,(DGIT) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Digital Generation Inc,(DGIT) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Digital Generation Inc,(DGIT) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Digital Generation Inc (DGIT), plus vital industry benchmarks and extensive operating ratios, along with...

July 2013
FROM
GateHouse Media Inc,(GHSE) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages GateHouse Media Inc,(GHSE) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

GateHouse Media Inc,(GHSE) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for GateHouse Media Inc (GHSE), plus vital industry benchmarks and extensive operating ratios, along with an...

July 2013
FROM

Sales Enablement: Best Practice Guide

This Sales Enablement Best Practice Guide is designed to help B2B marketers maximise their sales team’s ability to sell more effectively by providing them with key insights and resources to better understand...

July 2013

Global Online Ad Spending Market 2012-2016

The analysts forecast the Global Online Ad Spending market to grow at a CAGR of 11.54 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increase in...

July 2013
FROM
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