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Advertising and Marketing

(3,041 Products)

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Direct Selling in Chile

Direct selling in Chile continued to show signs of slow growth in demand during 2014 as current value sales increased at a slower pace for the third consecutive year. The reason for this is that internet...

December 2014
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Direct Selling in Mexico

The Coca-Cola Company, through its different bottlers in the country, continues favouring packaged drink direct selling thanks to its soft drinks home delivery program which was originally launched...

December 2014
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Direct Selling in Morocco

Direct selling is becoming more popular every year in Morocco. The continuous entry of women into the workforce in Morocco is driving sales via direct selling, which increased by 15% in current value...

December 2014
FROM

Customer Engagement in Retail and Consumer in Europe and North America

This study’s objective was to review current and future adoption of customer contact strategies, enabling technologies, and services in the retail and consumer vertical. About 55% of North American...

December 2014
FROM

Direct Selling in Peru

In 2014 direct selling grew by 10% in current value terms. The performance of this category is deeply influenced by sales of beauty and personal care direct sellers, which offer attractive discounts...

December 2014
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Public Relations Firms in the US

Public Relations Firms in the US Public relations agencies manage the communications between an organization and the public to promote favorable relationships and portray a desired image. These firms...

December 2014
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Investment Fund Website Marketing Best Practices 2014: A Global Collection of Creative, Efficient, and Innovative Investment Fund Webmarketing Solutions Presented in a Concise Form

This report contains a collection of visual website elements related to companies offering investment funds, presented from a marketing point of view. Why is this report useful: More and more...

December 2014
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Marketing Research. 9th Edition

This new edition of Gates and McDaniel's Marketing Research better prepares users how to use marketing research in the real business world with real data, people, and research. The text is enhanced...

December 2014

2015 U.S. Direct Mail Advertising Industry-Capital & Expenses Report

The 2015 U.S. Direct Mail Advertising Industry-Capital & Expenses Report contains timely and accurage industry statistics, forecasts and demographics. The report features 2015 current and 2016 forecast...

December 2014
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2015 U.S. Public Relations Agencies Industry-Capital & Expenses Report

The 2015 U.S. Public Relations Agencies Industry-Capital & Expenses Report contains timely and accurage industry statistics, forecasts and demographics. The report features 2015 current and 2016 forecast...

December 2014
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Shoe and Footwear Brands, Designers, Importers and Distributors Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: - Shoe and Footwear Brands, Designers,...

December 2014
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Apparel and Clothing Brands, Designers, Importers and Distributors Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: - Apparel and Clothing Brands,...

December 2014
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2015 Worldwide Direct Mail Advertising Industry-Industry & Market Report

The 2015 Worldwide Direct Mail Advertising Industry-Industry & Market Report contains timely and accurate industry statistics, forecasts and demographics. NEW for 2015! 14 more countries included and...

December 2014
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Russian Marketing Research on the Consumer Behavior and Attitudes about CASCO in Times of Crisis

Research tasks: 1 To identify the market structure of voluntary auto insurance by players, to determine the current image profile of the key players; 2 To present dynamics of the forecast of demand...

December 2014

2015 U.S. Advertising Agencies Industry-Capital & Expenses Report

The 2015 U.S. Advertising Agencies Industry-Capital & Expenses Report contains timely and accurage industry statistics, forecasts and demographics. The report features 2015 current and 2016 forecast...

December 2014
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2015 Worldwide Advertising Agencies Industry-Industry & Market Report

The 2015 Worldwide Advertising Agencies Industry-Industry & Market Report contains timely and accurate industry statistics, forecasts and demographics. NEW for 2015! 14 more countries included and the...

December 2014
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2015 U.S. Marketing Research & Public Opinion Polling Industry-Capital & Expenses Report

The 2015 U.S. Marketing Research & Public Opinion Polling Industry-Capital & Expenses Report contains timely and accurage industry statistics, forecasts and demographics. The report features 2015...

December 2014
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2015 Worldwide Marketing Research & Public Opinion Polling Industry-Industry & Market Report

The 2015 Worldwide Marketing Research & Public Opinion Polling Industry-Industry & Market Report contains timely and accurate industry statistics, forecasts and demographics. NEW for 2015! 14 more countries...

December 2014
FROM

Marketing Automation Solutions Market - India

A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing...

December 2014
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Ad Viewability Report

Marketers are spending more than ever on digital advertising, but there are growing concerns over whether digital audiences actually see many of these ads. Users are often served an ad that appears...

December 2014
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