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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Digital Advertising Outlook India 2013 Digital Advertising Outlook India 2013 - Product Thumbnail Image

Digital Advertising Outlook India 2013

The present report analyzes the current scenario facing the digital marketers on digital ad metrics It studies the adoption and trends of ad metrics among Indian digital marketers All upcoming metrics...

August 2013
Print Advertising Distribution in the US Print Advertising Distribution in the US - Product Thumbnail Image

Print Advertising Distribution in the US

Print Advertising Distribution in the US While many businesses slashed marketing budgets as a result of the recession, the improving economy will aid demand in the next five years. More advertisers...

August 2013
FROM

Guide to Discounts for Lack of Marketability, Fifth Edition

In the fifth edition of BVR's Guide to Discounts for Lack of Marketability, John Stockdale, Sr offers the newest treatise on the theories, evidence, and techniques for determining discounts for lack...

August 2013

Global Marketing Process Optimization Solutions Market.

This report defines the global MPOS market as a value chain of product suites that offers marketing departments capabilities including: planning, creating print/digital collateral, managing campaigns/workflow,...

August 2013
FROM

Always On: Trends In Digital Media Use

The degree to which online and mobile technologies have changed Americans' daily lives is just beginning to be understood As the U S population moves toward universal adoption of Internet and mobile,...

August 2013

Global Opportunities for Sports Marketing, Infrastructure and Consultancy Services to 2022

The report is an essential sales planning and business development tool for all sports marketing, infrastructure and sports services suppliers seeking to expand internationally. Originally created...

August 2013

Content Marketing Benchmarking Report

The Content Marketing Benchmarking Report highlights key trends and activities in B2B organisations, based on an exclusive research project It is designed to provide insight on key content marketing...

July 2013

Sales Enablement: Best Practice Guide

This Sales Enablement Best Practice Guide is designed to help B2B marketers maximise their sales team’s ability to sell more effectively by providing them with key insights and resources to better understand...

July 2013

The Mobile & Tablet Advertising Market: 2013 - 2020

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets Although many view mobile advertising as sub-segment of online advertising, its scope is...

July 2013
FROM

China Advertising Industry Report, 2013

China's advertising industry from 2012 to the first half of 2013 showed the following characteristics: Traditional media kit advertising growth has slowed down, touching its lowest level in the five...

July 2013
FROM

China Advertising Industry Report, 2013

China's advertising industry from 2012 to the first half of 2013 showed the following characteristics: Traditional media kit advertising growth has slowed down, touching its lowest level in the five...

July 2013
FROM

Publicis Omnicom Group vs. Google, Facebook, and others in Digital Advertising

The global advertising market is expected to reach approximately $505 B in 2013, representing a 3 5% growth rate Digital advertising is the fastest growing segment within advertising, and within that...

July 2013
FROM
2013 Worldwide Display Advertising Industry-Industry & Market report 2013 Worldwide Display Advertising Industry-Industry & Market report - Product Thumbnail Image

2013 Worldwide Display Advertising Industry-Industry & Market report

The 2013 Worldwide Display Advertising Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics The report features 2013 current...

July 2013
FROM
2013 Worldwide Marketing Consulting Services Industry-Industry & Market report 2013 Worldwide Marketing Consulting Services Industry-Industry & Market report - Product Thumbnail Image

2013 Worldwide Marketing Consulting Services Industry-Industry & Market report

The 2013 Worldwide Marketing Consulting Services Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics The report features...

July 2013
FROM

Global Mobile Advertising Market: Trends & Opportunities 2013-2018

'Global Mobile Advertising Market: Trends and Opportunities 2013-2018' analyzes the potential opportunities and significant trends in the global mobile advertising industry Mobile advertising is one...

July 2013
FROM
How Lawyers Should Be Using eMail Marketing to Build their Client Base How Lawyers Should Be Using eMail Marketing to Build their Client Base - Product Thumbnail Image

How Lawyers Should Be Using eMail Marketing to Build their Client Base

This course examines the most effective strategies and best practices used by lawyers to attract new clients as well as consistently stay in front of existing clients with email marketing Take the 60...

June 2013
FROM
Advertising in Russia: ISIC 743 Advertising in Russia: ISIC 743 - Product Thumbnail Image

Advertising in Russia: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

June 2013
FROM
Analysis of the Global Transparent Caching Market Analysis of the Global Transparent Caching Market - Product Thumbnail Image

Analysis of the Global Transparent Caching Market

Transparent caching (TC) is the most cost-effective medium today for service providers to deliver OTT video with the kind of QoS demanded by consumers This study covers the state of the global TC market,...

June 2013
FROM
Corporate & Promotional Giftware Market Report 2013 Corporate & Promotional Giftware Market Report 2013 - Product Thumbnail Image

Corporate & Promotional Giftware Market Report 2013

This Market Update revisits the market for corporate and promotional giftware in the UK, which includes branded merchandise utilised by businesses to support marketing activities and attract new clients...

June 2013

Marketing Library and Information Services II

Aims and Scope: With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global...

June 2013
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