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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE

Plunkett's Advertising & Branding Industry Almanac 2013: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Key Features - Industry trends analysis, market data and competitive intelligence - Market forecasts and Industry Statistics - Industry Associations and Professional Societies List - In-Depth Profiles...

May 2013
FROM

Marketing to BRIC Countries: Best Practice Guide

This Marketing to BRIC Countries Best Practice Guide is designed to help B2B marketers or influencers successfully drive expansion into one or more of the BRIC countries, and to understand marketing...

May 2013
Advertising in Mexico: ISIC 743 Advertising in Mexico: ISIC 743 - Product Thumbnail Image

Advertising in Mexico: ISIC 743

Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at...

May 2013
FROM
Nuziveedu Seeds Limited Nuziveedu Seeds Limited - Product Thumbnail Image

Nuziveedu Seeds Limited

The report titled “Nuziveedu Seeds Limited” provides a comprehensive analysis of the company describing valuation, business model, corporate timeline, organization structure, product portfolio and other...

May 2013

2013 U.S. Telecommunications commodities or services used by the Direct Mail Advertising Industry-Input & Output Report

The 2013 U.S. Telecommunications commodities or services used by the Direct Mail Advertising Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and demographics....

May 2013
FROM

2013 U.S. Telecommunications commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report

The 2013 U.S. Telecommunications commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and...

May 2013
FROM

2013 U.S. Management of companies and enterprises commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report

The 2013 U.S. Management of companies and enterprises commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report contains timely and accurate industry statistics,...

May 2013
FROM

2013 U.S. Accounting, tax preparation, bookkeeping commodities or services used by the Direct Mail Advertising Industry-Input & Output Report

The 2013 U.S. Accounting, tax preparation, bookkeeping commodities or services used by the Direct Mail Advertising Industry-Input & Output Report contains timely and accurate industry statistics, forecasts...

May 2013
FROM

2013 U.S. Employment services commodities or services used by the Direct Mail Advertising Industry-Input & Output Report

The 2013 U.S. Employment services commodities or services used by the Direct Mail Advertising Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and demographics....

May 2013
FROM

2013 U.S. Food services and drinking places commodities or services used by the Advertising Agencies Industry-Input & Output Report

The 2013 U.S. Food services and drinking places commodities or services used by the Advertising Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and...

May 2013
FROM

2013 U.S. Magnetic media products commodities or services used by the Public Relations Agencies Industry-Input & Output Report

The 2013 U.S. Magnetic media products commodities or services used by the Public Relations Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and demographics....

May 2013
FROM

2013 U.S. Real estate commodities or services used by the Advertising Agencies Industry-Input & Output Report

The 2013 U.S. Real estate commodities or services used by the Advertising Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and demographics. The report...

May 2013
FROM

2013 U.S. Accounting, tax preparation, bookkeeping commodities or services used by the Advertising Agencies Industry-Input & Output Report

The 2013 U.S. Accounting, tax preparation, bookkeeping commodities or services used by the Advertising Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts...

May 2013
FROM

2013 U.S. Legal services commodities or services used by the Public Relations Agencies Industry-Input & Output Report

The 2013 U.S. Legal services commodities or services used by the Public Relations Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and demographics....

May 2013
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2013 U.S. Management of companies and enterprises commodities or services used by the Public Relations Agencies Industry-Input & Output Report

The 2013 U.S. Management of companies and enterprises commodities or services used by the Public Relations Agencies Industry-Input & Output Report contains timely and accurate industry statistics, forecasts...

May 2013
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2013 U.S. Printed products commodities or services used by the Direct Mail Advertising Industry-Input & Output Report

The 2013 U.S. Printed products commodities or services used by the Direct Mail Advertising Industry-Input & Output Report contains timely and accurate industry statistics, forecasts and demographics....

May 2013
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2013 U.S. Insurance carriers and related services commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report

The 2013 U.S. Insurance carriers and related services commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report contains timely and accurate industry statistics,...

May 2013
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2013 U.S. Automotive equipment rental and leasing commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report

The 2013 U.S. Automotive equipment rental and leasing commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report contains timely and accurate industry statistics,...

May 2013
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2013 U.S. Management and technical consulting services commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report

The 2013 U.S. Management and technical consulting services commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report contains timely and accurate industry...

May 2013
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2013 U.S. Other professional and technical services commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report

The 2013 U.S. Other professional and technical services commodities or services used by the Market Researching & Public Polling Industry-Input & Output Report contains timely and accurate industry statistics,...

May 2013
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