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Advertising and Marketing Market Research Reports

While traditional forms of advertising such as television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is continuing to grow fast. Stay in touch with the latest trends and news in this dynamic sector. The products listed under Research and Markets’ Advertising and Marketing category will keep you informed about this highly changeable and innovative industry. Our publications cover everything you need to stay ahead of the game including insights into major industry players, the latest strategies and techniques, training materials as well as detailed analysis of world and regional markets Show Less Read more

Direct Marketing Services

Brief Excerpt from Industry Overview Chapter: Companies in this industry develop advertising campaigns and related materials for direct distribution to consumers by mail or online. Major companies...

Published:  May 2016
Price: 

Market Research & Polling Services

Brief Excerpt from Industry Overview Chapter: Companies in this industry gather, record, tabulate, and present marketing and public opinion data. Major companies include Forrester Research, Gartner,...

Published:  May 2016
Price: 

Advertising and Promotional Material Compliance and Review Process - Webinar

The webinar will address requirements for compliance, "gray areas," risk assessment, opportunities for input from regulatory agencies, and review process and procedures. Objectives of the Presentation: This...

Published:  May 2016
Price:  From

Advertising in China: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

Published:  May 2016
Price:  From

2016 Spain: Market Research and Public Opinion Polling - Industry Forecast Report

The 2016 Spain: Market Research and Public Opinion Polling-Industry Forecast report (ISIC 7320) analyzes the industry size, competitors, projected industry growth/decline, financial ratios and regional...

Published:  May 2016
Price:  From

Advertising in Japan: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

Published:  May 2016
Price:  From

2016 Spain: Advertising - Industry Forecast Report

The 2016 Spain: Advertising-Industry Forecast report (ISIC 7311) analyzes the industry size, competitors, projected industry growth/decline, financial ratios and regional data for the period 2010 through...

Published:  May 2016
Price:  From

Success Case Study: Krakowski Kredens; Premium private label for nostalgic quality-seekers

Summary: The belief that private label products can stand out in their own right without necessarily using a lower price tag as the main selling point is becoming increasingly common. Such a positive...

Published:  April 2016
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Failure Case Study: La Moradita de Inca Kola soft-drink ; The risks of relying on brand equity when tackling a national favorite

Summary: Carbonates consumption in Peru is forecast to only grow by 1% in the forthcoming years affected by the "junk food law," which promotes healthy eating for children and adolescents and a poor...

Published:  April 2016
Price:  From

Telemarketing & Call Centers in the US

Telemarketing & Call Centers in the US Over the past five years, the economic recession and overseas outsourcing have hurt demand for US-based telemarketing companies, causing revenue to slow in...

Published:  April 2016
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Ad Blocking

Let’s face it: ad blocking was the last thing publishers needed. The digital advertising landscape was already complex and challenging enough without users giving publishers, and advertisers, a "full...

Published:  April 2016
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Advertising Agencies in the US

Advertising Agencies in the US Declines in corporate advertising spending and a dramatic change in how people consume media have caused the Advertising Agencies industry to suffer over the past five...

Published:  April 2016
Price:  From

Brand Name Pharmaceutical Manufacturing in the US

Brand Name Pharmaceutical Manufacturing in the US Brand-name pharmaceutical manufacturers have grappled in recent years with one of the largest waves of drug patent expirations in history. As this...

Published:  April 2016
Price:  From

Mobile Advertising Spend in India

Online mobile advertising spend in India stood at US$183 million by end of 2015, accounting for 17.0% of total online advertising. During 2011-2015, online mobile advertising in the country has increased...

Published:  April 2016
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Mobile Social Media Advertising Spend in the UK

Social media mobile advertising spend in the UK stood at US$981 million by end of 2015, accounting for 59.3% of total social media advertising. During 2011-2015, social media mobile advertising in the...

Published:  April 2016
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Mobile Advertising Spend in the UK

Online mobile advertising spend in the UK stood at US$5,396 million by end of 2015, accounting for 41.3% of total online advertising. During 2011-2015, online mobile advertising in the country has increased...

Published:  April 2016
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Gaming Advertising Spend in the UK

Online gaming advertising spend in the UK stood at US$393 million by end of 2015, accounting for 3.0% of total online advertising. During 2011-2015, online gaming advertising in the country has increased...

Published:  April 2016
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Digital Advertising Spend by Format in the US

Online video advertising spend is expected to reach US$11,035 million by end of 2016, accounting for 16.5% of total online advertising. Over the forecast period (2016-2020), it is expected online video...

Published:  April 2016
Price: 

Mobile Social Media Advertising Spend in India

Social media mobile advertising spend in India stood at US$43 million by end of 2015, accounting for 23.0% of total social media advertising. During 2011-2015, social media mobile advertising in the...

Published:  April 2016
Price: 

Digital Advertising Spend by Format in the UK

Online video advertising spend is expected to reach US$1,173 million by end of 2016, accounting for 8.2% of total online advertising. Over the forecast period (2016-2020), it is expected online video...

Published:  April 2016
Price: 
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