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Advertising and Marketing

While traditional forms of advertising such as television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is continuing to grow fast. Stay in touch with the latest trends and news in this dynamic sector. The products listed under Research and Markets’ Advertising and Marketing category will keep you informed about this highly changeable and innovative industry. Our publications cover everything you need to stay ahead of the game including insights into major industry players, the latest strategies and techniques, training materials as well as detailed analysis of world and regional markets Show Less Read more

Direct Selling in Greece

The turbulent state of the Greek economy continued to hinder spending in the direct selling channel in 2015. The channel has historically been linked to offer-based marketing, yet its limited product...

Published:  January 2016
Price:  From

Direct Selling in Brazil

Beauty and personal care direct selling dominates overall sales in this channel and saw the largest absolute growth in current value sales in 2015 over the previous year. However, this was not due to...

Published:  April 2016
Price:  From

Brand Name Pharmaceutical Manufacturing in the US

Brand Name Pharmaceutical Manufacturing in the US Brand-name pharmaceutical manufacturers have grappled in recent years with one of the largest waves of drug patent expirations in history. As this...

Published:  April 2016
Price:  From

Telemarketing & Call Centers in the US

Telemarketing & Call Centers in the US Over the past five years, the economic recession and overseas outsourcing have hurt demand for US-based telemarketing companies, causing revenue to slow in...

Published:  April 2016
Price:  From

Branded Furniture Market in India - 2016; Market size, Market trends, Growth drivers, Future forecast, Market opportunity

This report provides an insight into the Branded Furniture current market scenario, structure and practices in India. In depth market scenario includes; - Market estimate of Branded Furniture in India...

Published:  April 2016
Price: 

Mobile Marketing in India - 2016; Market size, Market trends, Growth drivers, Future forecast, Market opportunity

This report provides an insight into the Mobile Marketing current market scenario, structure and practices in India. In depth market scenario includes; - Market estimate of Mobile Marketing in India...

Published:  April 2016
Price: 

Opportunity in the Indian Advertising Market - 2016; Market size, Market share, Market landscape, Market trend analysis, Growth drivers, Future opportunity, Future forecast

This report provides an insight into the Opportunity in the Indian Advertising current market scenario, structure and practices. In depth market scenario includes; - Current market size estimates -...

Published:  April 2016
Price: 

Global Digital Marketing Market - 2016; Market size, Market trends, Growth drivers, Future forecast, Market opportunity

This report provides an insight into the Global Digital Marketing current market scenario, structure and practices. In depth market scenario includes; - Market estimate of Global Digital Marketing...

Published:  April 2016
Price: 

Branded School Uniform Market in India - 2016; Market size, Market trends, Growth drivers, Future forecast, Market opportunity

This report provides an insight into the Branded School Uniform current market scenario, structure and practices in India. In depth market scenario includes; - Market estimate of Branded School Uniform...

Published:  April 2016
Price: 

Snapshot on Mobile Advertising Market in India - 2016; Market size, Market trends, Growth drivers, Future forecast, Market opportunity

This report provides an insight into the Mobile Advertising current market scenario, structure and practices in India. In depth market scenario includes; - Market estimate of Mobile Advertising in...

Published:  April 2016
Price: 

Advertising Agencies in the US

Advertising Agencies in the US Declines in corporate advertising spending and a dramatic change in how people consume media have caused the Advertising Agencies industry to suffer over the past five...

Published:  April 2016
Price:  From

Success Case Study: Ghari Laundry Detergent; From regional to national dominance among low-income consumers

Summary: Prior to 1987 the Indian laundry detergent market had been dominated by premium brands offering goods that were only affordable to more affluent consumers. During the 1990s the market became...

Published:  April 2016
Price:  From

U.S. Sign Market - Analysis And Forecast to 2020

The report provides an in-depth analysis of the U.S. sign market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in...

Published:  March 2016
Price:  From

Trends in Digital Marketing Services 2016

This 42-page report on DMS dissects how $613 billion is being spent this year across all sizes of businesses that are trying to polish their digital presence. Among the findings: The two categories...

Published:  April 2016
Price: 

Direct Selling in Belgium

Despite the competition it faces from the internet retailing, direct selling managed to record positive current value growth in 2015, thanks mainly to its intimacy and conviviality. Homewares and home...

Published:  February 2016
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Direct Selling in Sweden

Direct selling, similar to homeshopping, continues to suffer from the rapid and gradually rising popularity of internet retailing. Swedish consumers are living exceedingly hectic lifestyles, putting...

Published:  February 2016
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Direct Selling in Japan

Direct selling in Japan has faced continuous decline since 2001. Value sales dropped from ¥2,473 billion in 2001 to ¥1,540 in 2015. The fall was due to several factors. The Direct Selling in Japan...

Published:  April 2016
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Direct Selling in Indonesia

Rapid growth of internet retailing in terms of value sales and relatively low operational costs compared to other retailing types enticed direct selling retailers to venture into internet retailing...

Published:  January 2016
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MNO Opportunities Arising From Mobile Ad Blocking

While PC ad blockers have been around for some time, mobile ad blocking is relatively new. Developments in this area are gathering pace, leading operators to consider whether they have a role to play...

Published:  April 2016
Price: 

Direct Selling in Slovakia

Current value sales of direct selling stagnated in 2015, being driven by the performance of beauty and personal care. Strengthening purchasing power of Slovak households combined with competition from...

Published:  January 2016
Price:  From
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