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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Crown Media Holdings Inc,(CRWN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Crown Media Holdings Inc,(CRWN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Crown Media Holdings Inc,(CRWN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Crown Media Holdings Inc (CRWN), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
Cumulus Media Inc,(CMLS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Cumulus Media Inc,(CMLS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Cumulus Media Inc,(CMLS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Cumulus Media Inc (CMLS), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Daily Journal Corp,(DJCO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Daily Journal Corp,(DJCO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Daily Journal Corp,(DJCO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Daily Journal Corp (DJCO), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Daktronics Inc,(DAKT) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Daktronics Inc,(DAKT) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Daktronics Inc,(DAKT) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Daktronics Inc (DAKT), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
DeNa Co Ltd,(DNACF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages DeNa Co Ltd,(DNACF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

DeNa Co Ltd,(DNACF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for DeNa Co Ltd (DNACF), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Dentsu Inc,(DNTUF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Dentsu Inc,(DNTUF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Dentsu Inc,(DNTUF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Dentsu Inc (DNTUF), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
DIRECTV,(DTV) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages DIRECTV,(DTV) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

DIRECTV,(DTV) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for DIRECTV (DTV), plus vital industry benchmarks and extensive operating ratios, along with an analysis of key...

June 2014
FROM
E W Scripps Co,(SSP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages E W Scripps Co,(SSP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

E W Scripps Co,(SSP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for E W Scripps Co (SSP), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
EchoStar Corp,(SATS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages EchoStar Corp,(SATS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

EchoStar Corp,(SATS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for EchoStar Corp (SATS), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Emmis Communications Corp,(EMMS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Emmis Communications Corp,(EMMS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Emmis Communications Corp,(EMMS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Emmis Communications Corp (EMMS), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
Enero Group Limited,(PHRLF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Enero Group Limited,(PHRLF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Enero Group Limited,(PHRLF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Enero Group Limited (PHRLF), plus vital industry benchmarks and extensive operating ratios, along with an...

June 2014
FROM
Entercom Communications Corp,(ETM) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Entercom Communications Corp,(ETM) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Entercom Communications Corp,(ETM) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Entercom Communications Corp (ETM), plus vital industry benchmarks and extensive operating ratios, along...

June 2014
FROM
Entravision Communications Corporation,(EVC) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Entravision Communications Corporation,(EVC) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Entravision Communications Corporation,(EVC) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Entravision Communications Corporation (EVC), plus vital industry benchmarks and extensive operating ratios,...

June 2014
FROM
Facebook Inc,(FB) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Facebook Inc,(FB) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Facebook Inc,(FB) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Facebook Inc (FB), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Facilitate Digital Holdings Limited,(FTTAF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Facilitate Digital Holdings Limited,(FTTAF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Facilitate Digital Holdings Limited,(FTTAF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Facilitate Digital Holdings Limited (FTTAF), plus vital industry benchmarks and extensive operating ratios,...

June 2014
FROM
Gannett Co Inc,(GCI) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Gannett Co Inc,(GCI) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Gannett Co Inc,(GCI) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Gannett Co Inc (GCI), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Google Inc,(GOOG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Google Inc,(GOOG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Google Inc,(GOOG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Google Inc (GOOG), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Granite Broadcasting Corp,(GRRP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Granite Broadcasting Corp,(GRRP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Granite Broadcasting Corp,(GRRP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Granite Broadcasting Corp (GRRP), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
Groupon Inc,(GRPN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Groupon Inc,(GRPN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Groupon Inc,(GRPN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Groupon Inc (GRPN), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Grupo Radio Centro SAB de CV,(GUOHF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Grupo Radio Centro SAB de CV,(GUOHF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Grupo Radio Centro SAB de CV,(GUOHF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Grupo Radio Centro SAB de CV (GUOHF), plus vital industry benchmarks and extensive operating ratios, along...

June 2014
FROM
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