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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Display Advertising Lines World Report Display Advertising Lines World Report - Product Thumbnail Image

Display Advertising Lines World Report

DISPLAY ADVERTISING LINES WORLD REPORT The Display Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

April 2015
Direct Mail Advertising Lines World Report Direct Mail Advertising Lines World Report - Product Thumbnail Image

Direct Mail Advertising Lines World Report

DIRECT MAIL ADVERTISING LINES WORLD REPORT The Direct Mail Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes...

April 2015
Advertising Agency Lines World Report Advertising Agency Lines World Report - Product Thumbnail Image

Advertising Agency Lines World Report

ADVERTISING AGENCY LINES WORLD REPORT The Advertising Agency Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

April 2015
Radio & Television Advertising Representative Lines World Report Radio & Television Advertising Representative Lines World Report - Product Thumbnail Image

Radio & Television Advertising Representative Lines World Report

RADIO & TELEVISION ADVERTISING REPRESENTATIVE LINES WORLD REPORT The Radio & Television Advertising Representative Lines World Report gives Market Consumption / Products / Services for over 200 countries...

April 2015
Advertising Material Distribution Service Lines World Report Advertising Material Distribution Service Lines World Report - Product Thumbnail Image

Advertising Material Distribution Service Lines World Report

ADVERTISING MATERIAL DISTRIBUTION SERVICE LINES WORLD REPORT The Advertising Material Distribution Service Lines World Report gives Market Consumption / Products / Services for over 200 countries...

April 2015
World Population: Forecasts from 2000 to 2025 for 71 countries World Population: Forecasts from 2000 to 2025 for 71 countries - Product Thumbnail Image

World Population: Forecasts from 2000 to 2025 for 71 countries

Here you will find two very detailed spreadsheets containing population projections from 2000 to 2025 for 71 individual countries. This product comes as two professionally formatted spreadsheets - one...

March 2015
Advertising in United Kingdom: ISIC 743 Advertising in United Kingdom: ISIC 743 - Product Thumbnail Image

Advertising in United Kingdom: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

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Metals & Mining in Australia

Introduction Metals & Mining in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile...

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Metals & Mining in Norway

Introduction Metals & Mining in Norway industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile...

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Metals & Mining in Russia

Introduction Metals & Mining in Russia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile...

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Metals & Mining in the Czech Republic

Introduction Metals & Mining in the Czech Republic industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018)....

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Metals & Mining in South Korea

Introduction Metals & Mining in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile...

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Metals & Mining in India

Introduction Metals & Mining in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also...

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Metals & Mining in Brazil

Introduction Metals & Mining in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile...

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Metals & Mining in Mexico

Introduction Metals & Mining in Mexico industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile...

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Metals & Mining in Poland

Introduction Metals & Mining in Poland industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile...

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Metals & Mining in Sweden

Introduction Metals & Mining in Sweden industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile...

February 2015
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Metals & Mining in South Africa

Introduction Metals & Mining in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile...

February 2015
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2015 Italy: Market Research and Public Opinion Polling-Industry Forecast report

This report provides the most accurate industry forecasts based on proprietary economic models. The forecasts project the number of enterprises, establishments, turnover and employment for 2015 and...

February 2015
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2015 Italy: Advertising-Industry Forecast report 2015 Italy: Advertising-Industry Forecast report - Product Thumbnail Image

2015 Italy: Advertising-Industry Forecast report

This report provides the most accurate industry forecasts based on proprietary economic models. The forecasts project the number of enterprises, establishments, turnover and employment for 2015 and...

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