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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
2015 U.S. Direct Mail Advertising Industry-Capital & Expenses Report 2015 U.S. Direct Mail Advertising Industry-Capital & Expenses Report - Product Thumbnail Image

2015 U.S. Direct Mail Advertising Industry-Capital & Expenses Report

The 2015 U.S. Direct Mail Advertising Industry-Capital & Expenses Report contains timely and accurage industry statistics, forecasts and demographics. The report features 2015 current and 2016 forecast...

December 2014
FROM

Marketing Automation Solutions Market - India

A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing...

December 2014
FROM
Directory & Mailing List Publishers in the U.S. Directory & Mailing List Publishers in the U.S. - Product Thumbnail Image

Directory & Mailing List Publishers in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry publish business or telephone directories and mailing lists in print or electronic formats. Major companies include Dex Media,...

December 2014

Customer Analytics Market by Solution - Global Forecasts and Analysis (2014 - 2019)

Customer Analytics Market by Solution (Data Management/ ETL, Analytical Tools/ Modules, Voice of Customer, Social Media Analytical Tools, Web Analytical Tools, Dashboard and Reporting) - Global Forecasts...

December 2014
FROM
Advertising Agencies in the US Advertising Agencies in the US - Product Thumbnail Image

Advertising Agencies in the US

Advertising Agencies in the US Declines in corporate advertising spending and a dramatic change in how people consume media have caused the Advertising Agencies industry to suffer over the past five...

December 2014
FROM

Global Mobile Advertising Market 2014-2018

About Mobile Advertising Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through...

December 2014
FROM

Mobile AdTech 2015 - 2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility

$14 billion in global ad spend rumbling through the mobile adtech ecosystem has undergone a striking transformation over the past 12 months, redefining how agencies (and agency trading desks), vendors...

December 2014
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Marketing Analytics Software Market by Application, by Deployment - Global Forecast to 2019

Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment...

December 2014
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Mobile Marketing Market by Solutions, & by Industry - Global Forecast to 2019

Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), & by Industry (Retail, Travel & Logistics, Automotive, BFSI,...

November 2014
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Global Interactive Media Marketing Market 2015-2019

About Interactive Media Marketing Interactive marketing is a conversation-based marketing that allows customers to interact and participate in various marketing channels such as search, display, mobile,...

November 2014
FROM
Outdoor Advertising in Mexico Outdoor Advertising in Mexico - Product Thumbnail Image

Outdoor Advertising in Mexico

This 8 page report profiles the Outdoor advertising industry in Mexico. It covers key areas such as industry size and structure, major street furnishing contracts, transports including airport contracts,...

November 2014
FROM

2014 Global Classified Annual

What’s the total value of the global classified advertising market? About 10 years ago, it was estimated at $100 million. Is it more now? Or less? Is it mostly online? Or mostly (still) in print? Which...

November 2014
Direct Marketing Services in the U.S. Direct Marketing Services in the U.S. - Product Thumbnail Image

Direct Marketing Services in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry develop advertising campaigns and related materials for direct distribution to consumers by mail or online. Major companies...

November 2014
Advertising in Germany: ISIC 743 Advertising in Germany: ISIC 743 - Product Thumbnail Image

Advertising in Germany: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

November 2014
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Advertising & Marketing Services in the U.S. Advertising & Marketing Services in the U.S. - Product Thumbnail Image

Advertising & Marketing Services in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry create advertising campaigns, implement public relations campaigns, and engage in media buying, among other advertising services....

November 2014
Advertising Market in Romania - 2015 Advertising Market in Romania - 2015 - Product Thumbnail Image

Advertising Market in Romania - 2015

This comprehensive research evaluates the Romanian advertising market on main segments: television, digital, print, OOH, radio, BTL advertising. In order to understand the developments that took place...

November 2014
FROM
Advertising sector in Romania - 2015 Advertising sector in Romania - 2015 - Product Thumbnail Image

Advertising sector in Romania - 2015

In addition to the study “Advertising industry”, a detailed research of the sector was developed through analysis of the companies that registered this activity as core business and declared their data...

November 2014
Outdoor Advertising in India Outdoor Advertising in India - Product Thumbnail Image

Outdoor Advertising in India

This 11 page report profiles the Outdoor advertising industry in India. It covers key areas such as industry size and structure, Major Street furnishing contracts, transports including airport contracts,...

November 2014
FROM
Market Research & Polling Services in the U.S. Market Research & Polling Services in the U.S. - Product Thumbnail Image

Market Research & Polling Services in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry gather, record, tabulate, and present marketing and public opinion data. Major companies include Forrester Research, Gartner,...

November 2014
Email Marketing - Global Strategic Business Report Email Marketing - Global Strategic Business Report - Product Thumbnail Image

Email Marketing - Global Strategic Business Report

This report analyzes the worldwide markets for Email Marketing in US$ Million. The report analyzes the US market by the following Segments: Transactional Email, Acquisition Email, and Retention Email....

November 2014
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