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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
VistaPrint NV,(VPRT) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages VistaPrint NV,(VPRT) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

VistaPrint NV,(VPRT) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for VistaPrint NV (VPRT), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Vivendi SA,(VIVEF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Vivendi SA,(VIVEF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Vivendi SA,(VIVEF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Vivendi SA (VIVEF), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Walt Disney Company (The),(DIS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Walt Disney Company (The),(DIS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Walt Disney Company (The),(DIS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Walt Disney Company (The) (DIS), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
Discovery Communications Inc,(DISCA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Discovery Communications Inc,(DISCA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Discovery Communications Inc,(DISCA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Discovery Communications Inc (DISCA), plus vital industry benchmarks and extensive operating ratios, along...

June 2014
FROM
Convergys Corporation,(CVG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Convergys Corporation,(CVG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Convergys Corporation,(CVG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Convergys Corporation (CVG), plus vital industry benchmarks and extensive operating ratios, along with an...

June 2014
FROM
Corus Entertainment Inc,(CJR.B) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Corus Entertainment Inc,(CJR.B) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Corus Entertainment Inc,(CJR.B) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Corus Entertainment Inc (CJR.B), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
Coupon Express Inc,(CPXP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Coupon Express Inc,(CPXP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Coupon Express Inc,(CPXP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Coupon Express Inc (CPXP), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Crown Media Holdings Inc,(CRWN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Crown Media Holdings Inc,(CRWN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Crown Media Holdings Inc,(CRWN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Crown Media Holdings Inc (CRWN), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
Cumulus Media Inc,(CMLS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Cumulus Media Inc,(CMLS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Cumulus Media Inc,(CMLS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Cumulus Media Inc (CMLS), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Daily Journal Corp,(DJCO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Daily Journal Corp,(DJCO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Daily Journal Corp,(DJCO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Daily Journal Corp (DJCO), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Daktronics Inc,(DAKT) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Daktronics Inc,(DAKT) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Daktronics Inc,(DAKT) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Daktronics Inc (DAKT), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
DeNa Co Ltd,(DNACF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages DeNa Co Ltd,(DNACF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

DeNa Co Ltd,(DNACF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for DeNa Co Ltd (DNACF), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Dentsu Inc,(DNTUF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Dentsu Inc,(DNTUF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Dentsu Inc,(DNTUF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Dentsu Inc (DNTUF), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
DIRECTV,(DTV) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages DIRECTV,(DTV) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

DIRECTV,(DTV) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for DIRECTV (DTV), plus vital industry benchmarks and extensive operating ratios, along with an analysis of key...

June 2014
FROM
E W Scripps Co,(SSP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages E W Scripps Co,(SSP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

E W Scripps Co,(SSP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for E W Scripps Co (SSP), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
EchoStar Corp,(SATS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages EchoStar Corp,(SATS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

EchoStar Corp,(SATS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for EchoStar Corp (SATS), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Emmis Communications Corp,(EMMS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Emmis Communications Corp,(EMMS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Emmis Communications Corp,(EMMS) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Emmis Communications Corp (EMMS), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
Enero Group Limited,(PHRLF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Enero Group Limited,(PHRLF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Enero Group Limited,(PHRLF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Enero Group Limited (PHRLF), plus vital industry benchmarks and extensive operating ratios, along with an...

June 2014
FROM
Entercom Communications Corp,(ETM) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Entercom Communications Corp,(ETM) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Entercom Communications Corp,(ETM) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Entercom Communications Corp (ETM), plus vital industry benchmarks and extensive operating ratios, along...

June 2014
FROM
Entravision Communications Corporation,(EVC) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Entravision Communications Corporation,(EVC) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Entravision Communications Corporation,(EVC) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Entravision Communications Corporation (EVC), plus vital industry benchmarks and extensive operating ratios,...

June 2014
FROM
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