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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Market Research & Polling Services in the U.S. Market Research & Polling Services in the U.S. - Product Thumbnail Image

Market Research & Polling Services in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry gather, record, tabulate, and present marketing and public opinion data. Major companies include Forrester Research, Gartner,...

January 2015
Direct Marketing Services in the U.S. Direct Marketing Services in the U.S. - Product Thumbnail Image

Direct Marketing Services in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry develop advertising campaigns and related materials for direct distribution to consumers by mail or online. Major companies...

January 2015
Global Digital Marketing Market - 2015 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity Global Digital Marketing Market - 2015 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity - Product Thumbnail Image

Global Digital Marketing Market - 2015 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity

This report provides an insight into the Global Digital Marketing current market scenario, structure and practices. In depth market scenario includes: - Market estimate of Global Digital Marketing...

January 2015
Opportunity in the Indian Advertising Market - 2015 ; Market size, Market share, Market landscape, Market trend analysis, Growth drivers, Future opportunity, Future forecast Opportunity in the Indian Advertising Market - 2015 ; Market size, Market share, Market landscape, Market trend analysis, Growth drivers, Future opportunity, Future forecast - Product Thumbnail Image

Opportunity in the Indian Advertising Market - 2015 ; Market size, Market share, Market landscape, Market trend analysis, Growth drivers, Future opportunity, Future forecast

This report provides an insight into the Opportunity in the Indian Advertising current market scenario, structure and practices. In depth market scenario includes; - Current market size estimates -...

January 2015
Mobile Marketing in India - 2015 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity Mobile Marketing in India - 2015 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity - Product Thumbnail Image

Mobile Marketing in India - 2015 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity

This report provides an insight into the Mobile Marketing current market scenario, structure and practices in India. In depth market scenario includes; - Market estimate of Mobile Marketing in India...

January 2015
Advertising in France: ISIC 743 Advertising in France: ISIC 743 - Product Thumbnail Image

Advertising in France: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

January 2015
FROM

Brazilian Mobile Advertising Services Market

The increasing penetration of smartphones and tablets in Brazil, as well as the increasing usage of social media and the Internet on those devices has opened opportunity for the adoption of mobile advertising...

January 2015
FROM
Russia: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 Russia: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Russia: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the Russian Market of Metal Advertising Signs. It presents the latest data of the market size and volume, domestic production, exports and imports, price...

January 2015
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EU: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 EU: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

EU: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the EU Market of Metal Advertising Signs. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics...

January 2015
FROM
Mexico: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 Mexico: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Mexico: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for Metal Advertising Signs in Mexico. It presents the latest data of the market size, consumption, domestic production, exports and imports, ...

January 2015
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Republic of Moldova: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 Republic of Moldova: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Republic of Moldova: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for Metal Advertising Signs in the Republic of Moldova. It presents the latest data of the market size, consumption, domestic production, exports...

January 2015
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Mexico: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020 Mexico: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Mexico: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for 'Published Trade Advertising Material in Mexico. It presents the latest data of the market size, consumption, domestic production, exports...

January 2015
FROM
Egypt: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 Egypt: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Egypt: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for Metal Advertising Signs in Egypt. It presents the latest data of the market size, consumption, domestic production, exports and imports, price...

January 2015
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Turkey: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 Turkey: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Turkey: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for Metal Advertising Signs in Turkey. It presents the latest data of the market size, consumption, domestic production, exports and imports, ...

January 2015
FROM
Kuwait: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020 Kuwait: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Kuwait: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for 'Published Trade Advertising Material in Kuwait. It presents the latest data of the market size, consumption, domestic production, exports...

January 2015
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Ukraine: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 Ukraine: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Ukraine: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for Metal Advertising Signs in Ukraine. It presents the latest data of the market size, consumption, domestic production, exports and imports,...

January 2015
FROM
Chile: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 Chile: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Chile: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for Metal Advertising Signs in Chile. It presents the latest data of the market size, consumption, domestic production, exports and imports, price...

January 2015
FROM
Cuba: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020 Cuba: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Cuba: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for 'Published Trade Advertising Material in Cuba. It presents the latest data of the market size, consumption, domestic production, exports and...

January 2015
FROM
Chile: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020 Chile: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Chile: 'Published Trade Advertising Material - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the market for 'Published Trade Advertising Material in Chile. It presents the latest data of the market size, consumption, domestic production, exports and...

January 2015
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Anti-counterfeit and Brand Protection - Luxury Products, Beauty Products and Apparel: Potential synergies in shared marketting and distribution

The landscape for the brand protection business has been evolving substantially in the last few years and continues to do so. The scale and reach of the counterfeiting problem continues to grow dramatically...

January 2015
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