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Advertising and Marketing

While traditional forms of advertising such as television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is continuing to grow fast. Stay in touch with the latest trends and news in this dynamic sector. The products listed under Research and Markets’ Advertising and Marketing category will keep you informed about this highly changeable and innovative industry. Our publications cover everything you need to stay ahead of the game including insights into major industry players, the latest strategies and techniques, training materials as well as detailed analysis of world and regional markets Show Less Read more

Multi-Screen Advertising Market Analysis and Forecast (2013 - 2018): Next Big Market for Media and Advertisement Industries

Smartphone, tablet PC, laptops/PC and television are the multi screens currently discussed in the report. They are also called the Four-screen market and as such a nascent field compared to the huge...

Published:  April 2013
Price:  From

The Mobile & Tablet Advertising Market: 2013 - 2020

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets Although many view mobile advertising as sub-segment of online advertising, its scope is...

Published:  July 2013
Price:  From

Success Case Study: Zoella Beauty; Demonstrating the power of social media celebrity branding

Summary: Compared to "traditional" celebrities online bloggers and vloggers are more trusted by consumers who often feel a personal connection with these idols. The expansion of recent ranges endorsed...

Published:  January 2016
Price:  From

Advertising Agents (European) - Industry Report

The Advertising Agents (European) Analysis provides a detailed overview of the Advertising Agents (European) market and delivers a comprehensive individual analysis on the top 500 companies, including...

Published:  April 2016
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Affluent Consumer Tracking Study

A quarterly report about what products and brands luxury consumers are buying and how much they spend on luxuries In today's hyper-competitive environment, market research is not an option; it is a...

Published:  April 2016
Price: 

Shopping & Product Attitudes: 'I buy more store's own products than well known brands' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

Published:  April 2016
Price: 

Shopping & Product Attitudes: 'I trust well known brands better than the stores' own' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

Published:  April 2016
Price: 

Catalogue or Direct Mail Offer Users Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

Published:  April 2016
Price: 

Display Advertising Lines Canada and USA Report

DISPLAY ADVERTISING LINES CANADA & USA REPORT The Display Advertising Lines Canada and USA Report gives Market Consumption / Products / Services for Canada and the USA by 6 to 10-Digit NAICS Product...

Published:  April 2016
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Display Advertising Canada and USA Report

DISPLAY ADVERTISING CANADA & USA REPORT The Display Advertising Canada and USA Report gives Market Consumption / Products / Services for Canada and the USA by 6 to 10-Digit NAICS Product Codes by...

Published:  April 2016
Price:  From

Direct Selling, Miscellaneous Merchandise Lines Canada and USA Report

DIRECT SELLING, MISCELLANEOUS MERCHANDISE LINES CANADA & USA REPORT The Direct Selling, Miscellaneous Merchandise Lines Canada and USA Report gives Market Consumption / Products / Services for Canada...

Published:  April 2016
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Advertising Specialties Goods Distributor Lines Canada and USA Report

ADVERTISING SPECIALTIES GOODS DISTRIBUTOR LINES CANADA & USA REPORT The Advertising Specialties Goods Distributor Lines Canada and USA Report gives Market Consumption / Products / Services for Canada...

Published:  April 2016
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Advertising Material Distribution Services Canada and USA Report

ADVERTISING MATERIAL DISTRIBUTION SERVICES CANADA & USA REPORT The Advertising Material Distribution Services Canada and USA Report gives Market Consumption / Products / Services for Canada and the...

Published:  April 2016
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Airport Information + Advertising Digital Display System Operators Canada and USA Report

AIRPORT INFORMATION + ADVERTISING DIGITAL DISPLAY SYSTEM OPERATORS CANADA & USA REPORT The Airport Information + Advertising Digital Display System Operators Canada and USA Report gives Market Consumption...

Published:  April 2016
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Airport Information + Advertising Digital Display System Applications Canada and USA Report

AIRPORT INFORMATION + ADVERTISING DIGITAL DISPLAY SYSTEM APPLICATIONS CANADA & USA REPORT The Airport Information + Advertising Digital Display System Applications Canada and USA Report gives Market...

Published:  April 2016
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Direct Selling, Furniture, Home Furnishings, Electrical Lines Canada and USA Report

DIRECT SELLING, FURNITURE, HOME FURNISHINGS, ELECTRICAL LINES CANADA & USA REPORT The Direct Selling, Furniture, Home Furnishings, Electrical Lines Canada and USA Report gives Market Consumption...

Published:  April 2016
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Direct Selling, Books, Periodicals, Videos & Comp Lines Canada and USA Report

DIRECT SELLING, BOOKS, PERIODICALS, VIDEOS & COMP LINES CANADA & USA REPORT The Direct Selling, Books, Periodicals, Videos & Comp Lines Canada and USA Report gives Market Consumption / Products /...

Published:  April 2016
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Direct Selling Establishments Miscellaneous Lines Canada and USA Report

DIRECT SELLING ESTABLISHMENTS MISCELLANEOUS LINES CANADA & USA REPORT The Direct Selling Establishments Miscellaneous Lines Canada and USA Report gives Market Consumption / Products / Services for...

Published:  April 2016
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Direct Selling Establishment Lines Canada and USA Report

DIRECT SELLING ESTABLISHMENT LINES CANADA & USA REPORT The Direct Selling Establishment Lines Canada and USA Report gives Market Consumption / Products / Services for Canada and the USA by 6 to 10-Digit...

Published:  April 2016
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Direct Mail Advertising Lines Canada and USA Report

DIRECT MAIL ADVERTISING LINES CANADA & USA REPORT The Direct Mail Advertising Lines Canada and USA Report gives Market Consumption / Products / Services for Canada and the USA by 6 to 10-Digit NAICS...

Published:  April 2016
Price:  From
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