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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Advertising Agencies and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Advertising Agencies and Marketing Services Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541810 Vital industry-specific data including metrics,...

August 2014
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Marketing Consulting Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Marketing Consulting Services Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541613 Vital industry-specific data including metrics, benchmarks,...

August 2014
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Advertising, Public Relations and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Advertising, Public Relations and Marketing Services Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541800 Vital industry-specific data including...

August 2014
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Direct Marketing Services in the U.S. Direct Marketing Services in the U.S. - Product Thumbnail Image

Direct Marketing Services in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry develop advertising campaigns and related materials for direct distribution to consumers by mail or online. Major companies...

August 2014

Mobile Advertising Market Analysis, Outlook, and Forecasts 2014 - 2019

Mobile advertising has evolved beyond an experiment to become a legitimate marketing channel for mainstream advertisers. However, the mobile channels remains challenged in certain key areas such as...

August 2014
FROM
Advertising Agencies in the UK Advertising Agencies in the UK - Product Thumbnail Image

Advertising Agencies in the UK

Advertising Agencies in the UK Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise...

August 2014
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Australia - Digital Economy - Advertising, Statistics and Revenues Australia - Digital Economy - Advertising, Statistics and Revenues - Product Thumbnail Image

Australia - Digital Economy - Advertising, Statistics and Revenues

An increase in advertising spending on the mobile sector in 2013 has followed greater smartphone penetration among users, with smartphones and tablets becoming the primary device for many consumers....

August 2014
FROM
Sales Promotion Services in the U.S. Sales Promotion Services in the U.S. - Product Thumbnail Image

Sales Promotion Services in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry provide promotional products imprinted with the name, logo, or marketing message of clients. Major companies include subsidiaries...

August 2014
Market and State of World Online Advertising Market and State of World Online Advertising - Product Thumbnail Image

Market and State of World Online Advertising

Search - Display - Mobile - RTB - Social networking - Video The World Online Advertising market package includes: - a database with quantitative data on online advertising, the key market for monetization...

August 2014
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World Online Advertising Markets World Online Advertising Markets - Product Thumbnail Image

World Online Advertising Markets

This database includes quantitative data on online advertising, the key market for monetization of personal data, up to 2018 for 15 countries (USA- UK –France –Germany –Italy –Spain –Japan -South Korea...

August 2014
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State of Online Ad Worldwide State of Online Ad Worldwide - Product Thumbnail Image

State of Online Ad Worldwide

This status report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, new data measurement techniques, etc…) and also includes...

August 2014
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TV in Context: Viewing Trends, Ad Spending, and Purchase Influence TV in Context: Viewing Trends, Ad Spending, and Purchase Influence - Product Thumbnail Image

TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

What’s the state of TV in the US today – and what trends are shaping its future? As the largest medium in the biggest advertising market in the world, it warrants a look. This reports cuts through...

August 2014
Outdoor Advertising in Europe Outdoor Advertising in Europe - Product Thumbnail Image

Outdoor Advertising in Europe

This 168 page report profiles the outdoor advertising industry in Europe. It covers key areas such as industry size and structure, adspend analysis, key contract wins, deal activity and the competitive...

July 2014
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US Social Media Mobile Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014

With food & beverage industry in the US facing intense competition, companies have been looking at opportunities to gain market share through product innovation and quickly reacting to changing consumer...

July 2014
Global Advertising Agencies Global Advertising Agencies - Product Thumbnail Image

Global Advertising Agencies

Global Advertising Agencies Although revenue has increased, the industry's five-year performance was significantly slowed by the recession and its effects on consumer spending and corporate profit....

July 2014
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Billboards and Outdoor Advertising Services in Australia Billboards and Outdoor Advertising Services in Australia - Product Thumbnail Image

Billboards and Outdoor Advertising Services in Australia

Billboards and Outdoor Advertising Services in Australia Companies in this industry create and design advertising materials for public display, including printed, painted or electronic displays....

July 2014
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Market Research and Statistical Services in Australia Market Research and Statistical Services in Australia - Product Thumbnail Image

Market Research and Statistical Services in Australia

Market Research and Statistical Services in Australia Market researchers and statistical consulting companies conduct public opinion polls, and carry out qualitative and quantitative research on...

July 2014
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2014 And Beyond: Political Advertising Outlook

As outlined in the previous report four years ago, politics in this country has become an endless campaign, with TV and cable outlets the chief beneficiaries. There are 30,000 elections being held across...

July 2014
Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market - Product Thumbnail Image

Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market

This strategic insight covers the in-vehicle advertising in the North American automotive infotainment market There is an influx of connected vehicles in the United States The success of mobile advertisements...

July 2014
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India OOH Advertising Industry Outlook to 2019 - Digital OOH and Transit Media to Steer the Growth

The report titled "India OOH Advertising Industry Outlook to 2019-Digital OOH and Transit Media to Steer the Growth" provides a comprehensive analysis of market performance in past and expected trend...

July 2014
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