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Advertising and Marketing

(3,020 Products)

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets Although many view mobile advertising as sub-segment of online advertising, its scope is...

April 2014
FROM
Branded Packaged Produce and Salads: U.S. Market Trends Branded Packaged Produce and Salads: U.S. Market Trends - Product Thumbnail Image

Branded Packaged Produce and Salads: U.S. Market Trends

Branded Packaged Produce and Salads: U S Market Trends Wasabi arugula, cilantro, chipotle Soba noodles and quinoa Chia seeds and brown sugar-coated pumpkin seeds Applewood smoked bacon and Genoa salami...

May 2014
FROM

Global Digital Marketing Market 2014-2018

About Digital Marketing Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM All these...

May 2014
FROM

World Internet Services Markets - Search, social networking, video, e-commerce, mobile apps, online advertising - Fixed and mobile Internet

This database gives a perspective of all of the latest global trends in the Internet market, from both the telco and OTT perspective.It provides data and forecasts up to 2017 on the Internet services...

January 2014
FROM

Location-Based Advertising and Marketing - 3rd Edition

Learn why location-based advertising and marketing is not just for early adopters but a great opportunity for brand marketers and retailers today. The total value of the global real-time mobile location-based...

April 2014
FROM

World Internet Services - Internet Access & Usages - Search - E-commerce - Social Networks - Video OTT - OTT VoIP - Online Games - Advertising - Mobile Apps - LBS

This report provides data and forecasts up to 2017 on the Internet services Markets -uses and revenue, by country and region. It is structured around the following key services: Internet Access & Usages,...

January 2014
FROM

Global Digital Marketing Software Market 2012-2016

The analysts forecast the Global Digital Marketing Software marketto grow at a CAGR of 14 25 percent over the period 2012-2016 One of the key factors contributing to this market growth is the increasing...

September 2013
FROM
Mobile Advertising and Marketing - 7th Edition Mobile Advertising and Marketing - 7th Edition - Product Thumbnail Image

Mobile Advertising and Marketing - 7th Edition

What are the latest trends on the mobile advertising market? Growing at a compound annual growth rate of 26 percent, the mobile ad market is forecasted to be worth € 27 9 billion in 2018 – corresponding...

December 2013
FROM
Netnography Trends Netnography Trends - Product Thumbnail Image

Netnography Trends

"Consumers are increasingly using the net to voice their opinion (contentment/discontentment) with regard to products/services in addition to using the information This way, they are continuously adding...

January 2014
FROM
Online Search Ad Trends Online Search Ad Trends - Product Thumbnail Image

Online Search Ad Trends

Due to their higher relevance to users, search advertisements have started gaining greater attention among advertisers for promoting their products and services Most often, consumers use search engines...

January 2014
FROM
Context Advertising Trends Context Advertising Trends - Product Thumbnail Image

Context Advertising Trends

Context advertising is one of the most popular forms of advertising used for automatically and dynamically selecting and displaying targeted classified advertisements on websites or mobile services...

January 2014
FROM

The Mobile & Tablet Advertising Market: 2013 - 2020

Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets Although many view mobile advertising as sub-segment of online advertising, its scope is...

July 2013
FROM

Global Mobile Ad Spending Market 2012-2016

The analysts forecast the Global Mobile Ad Spending market to grow at a CAGR of 44 67 percent over the period 2012-2016 One of the key factors contributing to this market growth is the increasing number...

July 2013
FROM

Customer Experience Management (CEM) Market –[VOC Analytics, Feedback Management, Web Analytics, Text Analytics, Speech Analytics] Advanced Technologies, Touch Points, Adoption Trends, Market Size & Forecasts (2012 – 2017)

Customer experience management (CEM) is garnering increasing popularity mainly driven by the application of tools that are employed for analyzing customer feedback from various touch points such as...

October 2012
FROM

Web Analytics - Global Strategic Business Report

This report analyzes the worldwide markets for Web Analytics in US$ Million The market for Web Analytics in this report is analyzed by the following Category and Service Types: Web Analytics Category...

July 2012
FROM

Digital Media Marketing - Global Strategic Business Report

This report analyzes the worldwide markets for Digital Media Marketing in US$ Million by the following Product Segments: Online Marketing, Mobile Marketing, and Social Marketing The report provides...

July 2012
FROM
Global Online Advertising Industry 2013-2018: Trends, Profits and Forecast Analysis Global Online Advertising Industry 2013-2018: Trends, Profits and Forecast Analysis - Product Thumbnail Image

Global Online Advertising Industry 2013-2018: Trends, Profits and Forecast Analysis

Annual revenue in the global online advertising industry is forecast to reach an estimated $139 8 billion in 2018 with a CAGR of 7 3% during 2013-2018 The global online advertising industry witnessed...

January 2013
FROM
Global Advertising Industry 2012-2017: Trends, Profits and Forecast Analysis Global Advertising Industry 2012-2017: Trends, Profits and Forecast Analysis - Product Thumbnail Image

Global Advertising Industry 2012-2017: Trends, Profits and Forecast Analysis

The global advertising industry experienced slow growth over the last five years and is expected to grow moderately with a CAGR of 3 5% over the next five years (2012-2017) and reach approximately US...

September 2012

Market Research (Spain)

Plimsoll Publishing’s MARKET RESEARCH (Spain) Analysis provides a detailed overview of the MARKET RESEARCH (Spain) market and delivers a comprehensive individual analysis on the top 250 companies ,...

August 2015
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Market Research (Italy)

Plimsoll Publishing’s MARKET RESEARCH (Italy) Analysis provides a detailed overview of the MARKET RESEARCH (Italy) market and delivers a comprehensive individual analysis on the top 500 companies, including...

August 2015
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