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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Advertising in Brazil: ISIC 743 Advertising in Brazil: ISIC 743 - Product Thumbnail Image

Advertising in Brazil: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

January 2014
FROM
Global Digital Media - Advertising and Marketing in the Digital Age Global Digital Media - Advertising and Marketing in the Digital Age - Product Thumbnail Image

Global Digital Media - Advertising and Marketing in the Digital Age

Spending on advertising using digital media channels is continuing to grow in market share despite economic conditions slowing down the growth of overall advertising spending In 2014 the advertising...

January 2014
FROM
Best Practices for Managing Your Facebook Strategy as a Marketing Executive Best Practices for Managing Your Facebook Strategy as a Marketing Executive - Product Thumbnail Image

Best Practices for Managing Your Facebook Strategy as a Marketing Executive

This webinar examines everything you need to know to update or establish a specific plan for significantly increasing your company’s number of “Likes” and increasing brand engagement by the end of the...

January 2014
FROM
Market Research & Public Opinion Polling in the UK Market Research & Public Opinion Polling in the UK - Product Thumbnail Image

Market Research & Public Opinion Polling in the UK

Market Research & Public Opinion Polling in the UK Market researchers investigate the behaviour, values and opinions of clients’ target markets, providing insights that allow them to tailor their...

January 2014
FROM
Advertising in South Korea: ISIC 743 Advertising in South Korea: ISIC 743 - Product Thumbnail Image

Advertising in South Korea: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

January 2014
FROM
Global Outdoor Advertising Market Report: 2013 Edition Global Outdoor Advertising Market Report: 2013 Edition - Product Thumbnail Image

Global Outdoor Advertising Market Report: 2013 Edition

Outdoor advertising market is comprised of 4 major segments namely; billboards, street furniture, transit advertising, and alternative media Billboards have been the largest segment in the outdoor advertising...

January 2014
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Online Search Ad Trends Online Search Ad Trends - Product Thumbnail Image

Online Search Ad Trends

Due to their higher relevance to users, search advertisements have started gaining greater attention among advertisers for promoting their products and services Most often, consumers use search engines...

January 2014
FROM
Netnography Trends Netnography Trends - Product Thumbnail Image

Netnography Trends

"Consumers are increasingly using the net to voice their opinion (contentment/discontentment) with regard to products/services in addition to using the information This way, they are continuously adding...

January 2014
FROM
Context Advertising Trends Context Advertising Trends - Product Thumbnail Image

Context Advertising Trends

Context advertising is one of the most popular forms of advertising used for automatically and dynamically selecting and displaying targeted classified advertisements on websites or mobile services...

January 2014
FROM
Public Relations Firms in the US Public Relations Firms in the US - Product Thumbnail Image

Public Relations Firms in the US

Socially adept: Web-based marketing and social media trends will fuel growth Public Relations Firms in the US Public relations firms are taking advantage of social networking websites and other...

December 2013
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Multidevice Best Practice Guide

This Multidevice Best Practice Guide is designed to help business-to-business marketers understand how mobile devices are changing the way brands' websites need to serve all types of devices to gain...

December 2013

2014 Worldwide Public Relations Agencies Industry-Industry & Market Report

The 2014 Worldwide Public Relations Agencies Industry-Industry & Market Report, published annually , contains timely and accurate industry statistics, forecasts and demographics. NEW for 2014! 14 more...

December 2013
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2014 Worldwide Direct Mail Advertising Industry-Industry & Market Report

The 2014 Worldwide Direct Mail Advertising Industry-Industry & Market Report, published annually , contains timely and accurate industry statistics, forecasts and demographics. NEW for 2014! 14 more...

December 2013
FROM

2014 Worldwide Marketing Research & Public Opinion Polling Industry-Industry & Market Report

The 2014 Worldwide Marketing Research & Public Opinion Polling Industry-Industry & Market Report, published annually , contains timely and accurate industry statistics, forecasts and demographics. NEW...

December 2013
FROM

2014 Worldwide Advertising Agencies Industry-Industry & Market Report

The 2014 Worldwide Advertising Agencies Industry-Industry & Market Report, published annually , contains timely and accurate industry statistics, forecasts and demographics. NEW for 2014! 14 more countries...

December 2013
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2014 U.S. Advertising Material Distribution Services Industry-Industry & Market Report

The 2014 U.S. Advertising Material Distribution Services Industry-Industry & Market Report contains timely and accurate industry statistics, forecasts and demographics. The report features 2014 current...

December 2013
FROM

2014 U.S. Marketing Research & Public Opinion Polling Industry-Capital & Expenses Report

The 2014 U.S. Marketing Research & Public Opinion Polling Industry-Capital & Expenses Report, published annually, contains timely and accurage industry statistics, forecasts and demographics. The...

December 2013
FROM

2014 U.S. Advertising Agencies Industry-Capital & Expenses Report

The 2014 U.S. Advertising Agencies Industry-Capital & Expenses Report, published annually, contains timely and accurage industry statistics, forecasts and demographics. The report features 2014 current...

December 2013
FROM

2014 U.S. Direct Mail Advertising Industry-Capital & Expenses Report

The 2014 U.S. Direct Mail Advertising Industry-Capital & Expenses Report, published annually, contains timely and accurage industry statistics, forecasts and demographics. The report features 2014...

December 2013
FROM

2014 U.S. Telemarketing Services Industry-Capital & Expenses Report

The 2014 U.S. Telemarketing Services Industry-Capital & Expenses Report, published annually, contains timely and accurage industry statistics, forecasts and demographics. The report features 2014...

December 2013
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