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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Outdoor Advertising - Global Strategic Business Report Outdoor Advertising - Global Strategic Business Report - Product Thumbnail Image

Outdoor Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Others. The report provides separate comprehensive...

January 2015
FROM

Customer Engagement in Retail and Consumer in Europe and North America

This study’s objective was to review current and future adoption of customer contact strategies, enabling technologies, and services in the retail and consumer vertical. About 55% of North American...

December 2014
FROM

2015 Worldwide Advertising Agencies Industry-Industry & Market Report

The 2015 Worldwide Advertising Agencies Industry-Industry & Market Report contains timely and accurate industry statistics, forecasts and demographics. NEW for 2015! 14 more countries included and the...

December 2014
FROM

2015 Worldwide Direct Mail Advertising Industry-Industry & Market Report

The 2015 Worldwide Direct Mail Advertising Industry-Industry & Market Report contains timely and accurate industry statistics, forecasts and demographics. NEW for 2015! 14 more countries included and...

December 2014
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2015 Worldwide Marketing Research & Public Opinion Polling Industry-Industry & Market Report

The 2015 Worldwide Marketing Research & Public Opinion Polling Industry-Industry & Market Report contains timely and accurate industry statistics, forecasts and demographics. NEW for 2015! 14 more countries...

December 2014
FROM
2015 U.S. Direct Mail Advertising Industry-Capital & Expenses Report 2015 U.S. Direct Mail Advertising Industry-Capital & Expenses Report - Product Thumbnail Image

2015 U.S. Direct Mail Advertising Industry-Capital & Expenses Report

The 2015 U.S. Direct Mail Advertising Industry-Capital & Expenses Report contains timely and accurage industry statistics, forecasts and demographics. The report features 2015 current and 2016 forecast...

December 2014
FROM
2015 U.S. Public Relations Agencies Industry-Capital & Expenses Report 2015 U.S. Public Relations Agencies Industry-Capital & Expenses Report - Product Thumbnail Image

2015 U.S. Public Relations Agencies Industry-Capital & Expenses Report

The 2015 U.S. Public Relations Agencies Industry-Capital & Expenses Report contains timely and accurage industry statistics, forecasts and demographics. The report features 2015 current and 2016 forecast...

December 2014
FROM
2015 U.S. Marketing Research & Public Opinion Polling Industry-Capital & Expenses Report 2015 U.S. Marketing Research & Public Opinion Polling Industry-Capital & Expenses Report - Product Thumbnail Image

2015 U.S. Marketing Research & Public Opinion Polling Industry-Capital & Expenses Report

The 2015 U.S. Marketing Research & Public Opinion Polling Industry-Capital & Expenses Report contains timely and accurage industry statistics, forecasts and demographics. The report features 2015...

December 2014
FROM
2015 U.S. Advertising Agencies Industry-Capital & Expenses Report 2015 U.S. Advertising Agencies Industry-Capital & Expenses Report - Product Thumbnail Image

2015 U.S. Advertising Agencies Industry-Capital & Expenses Report

The 2015 U.S. Advertising Agencies Industry-Capital & Expenses Report contains timely and accurage industry statistics, forecasts and demographics. The report features 2015 current and 2016 forecast...

December 2014
FROM

Marketing Automation Solutions Market - India

A Marketing Automation Solution (MAS) is a tool that automates marketing and sales activities to drive revenue growth and empowers organizations to make data-driven decisions. It includes Content Marketing...

December 2014
FROM
Directory & Mailing List Publishers in the U.S. Directory & Mailing List Publishers in the U.S. - Product Thumbnail Image

Directory & Mailing List Publishers in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry publish business or telephone directories and mailing lists in print or electronic formats. Major companies include Dex Media,...

December 2014

2015 Germany: Market Research and Public Opinion Polling-Industry Forecast report

The 2015 Germany: Market Research and Public Opinion Polling-Industry Forecast report (ISIC 7320) analyzes the industry size, competitors, projected industry growth/decline, financial ratios and regional...

December 2014
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2015 Germany: Advertising-Industry Forecast report 2015 Germany: Advertising-Industry Forecast report - Product Thumbnail Image Special Offer Sale Banner

2015 Germany: Advertising-Industry Forecast report

The 2015 Germany: Advertising-Industry Forecast report (ISIC 7311) analyzes the industry size, competitors, projected industry growth/decline, financial ratios and regional data for the period 2009...

December 2014
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Customer Analytics Market by Solution - Global Forecasts and Analysis (2014 - 2019)

Customer Analytics Market by Solution (Data Management/ ETL, Analytical Tools/ Modules, Voice of Customer, Social Media Analytical Tools, Web Analytical Tools, Dashboard and Reporting) - Global Forecasts...

December 2014
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Advertising Agencies in the US Advertising Agencies in the US - Product Thumbnail Image

Advertising Agencies in the US

Advertising Agencies in the US Declines in corporate advertising spending and a dramatic change in how people consume media have caused the Advertising Agencies industry to suffer over the past five...

December 2014
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Global Mobile Advertising Market 2014-2018

About Mobile Advertising Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through...

December 2014
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Mobile AdTech 2015 - 2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility

$14 billion in global ad spend rumbling through the mobile adtech ecosystem has undergone a striking transformation over the past 12 months, redefining how agencies (and agency trading desks), vendors...

December 2014
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Marketing Analytics Software Market by Application, by Deployment - Global Forecast to 2019

Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment...

December 2014
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Public Relations Industry Market Update 2014 Public Relations Industry Market Update 2014 - Product Thumbnail Image

Public Relations Industry Market Update 2014

The public relations (PR) market in the UK has continued to show strong growth in the 5 years since the recession, with estimates indicating that the market to have increased by 44.8% between 2009 and...

December 2014

Mobile Marketing Market by Solutions, & by Industry - Global Forecast to 2019

Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), & by Industry (Retail, Travel & Logistics, Automotive, BFSI,...

November 2014
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