Advertising and Marketing
The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?
Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under
Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.
Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!
You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section.
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Legend Media, Inc.,(LEGE) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for Legend Media, Inc. (LEGE), plus vital industry benchmarks and extensive operating ratios, along with an analysis...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
Metro International SA,(MTOAF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for Metro International SA (MTOAF), plus vital industry benchmarks and extensive operating ratios, along with...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
Millennial Media Inc,(MM) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for Millennial Media Inc (MM), plus vital industry benchmarks and extensive operating ratios, along with an analysis...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
Gray Television Inc,(GTN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for Gray Television Inc (GTN), plus vital industry benchmarks and extensive operating ratios, along with an analysis...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
Tribune Co,(TRBAB) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for Tribune Co (TRBAB), plus vital industry benchmarks and extensive operating ratios, along with an analysis...
May
2013
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EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
TV Azteca, S.A.B. de C.V.,(AZTECA A) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for TV Azteca, S.A.B. de C.V. (AZTECA A), plus vital industry benchmarks and extensive operating ratios, along...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
Ace Marketing & Promotions,(AMKT) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for Ace Marketing & Promotions (AMKT), plus vital industry benchmarks and extensive operating ratios, along with...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
ACME Communications Inc,(ACME) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for ACME Communications Inc (ACME), plus vital industry benchmarks and extensive operating ratios, along with...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
APN News and Media Ltd.,(APNDF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for APN News and Media Ltd. (APNDF), plus vital industry benchmarks and extensive operating ratios, along with...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
Avery Dennison Corp,(AVY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for Avery Dennison Corp (AVY), plus vital industry benchmarks and extensive operating ratios, along with an analysis...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
China Mass Media Corp,(CMMCY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for China Mass Media Corp (CMMCY), plus vital industry benchmarks and extensive operating ratios, along with...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
Clear Channel Outdoor Holdings Inc,(CCO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for Clear Channel Outdoor Holdings Inc (CCO), plus vital industry benchmarks and extensive operating ratios,...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
Digital Generation Inc,(DGIT) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for Digital Generation Inc (DGIT), plus vital industry benchmarks and extensive operating ratios, along with...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
DIRECTV,(DTV) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for DIRECTV (DTV), plus vital industry benchmarks and extensive operating ratios, along with an analysis of key...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
Nielsen Company NV (The),(NLSN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for Nielsen Company NV (The) (NLSN), plus vital industry benchmarks and extensive operating ratios, along with...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
Omnicom Group Inc,(OMC) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for Omnicom Group Inc (OMC), plus vital industry benchmarks and extensive operating ratios, along with an analysis...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
GateHouse Media Inc,(GHSE) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for GateHouse Media Inc (GHSE), plus vital industry benchmarks and extensive operating ratios, along with an...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
Granite Broadcasting Corp,(GRRP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for Granite Broadcasting Corp (GRRP), plus vital industry benchmarks and extensive operating ratios, along with...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
Interpublic Group of Companies Inc,(IPG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for Interpublic Group of Companies Inc (IPG), plus vital industry benchmarks and extensive operating ratios,...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
Intertainment Media, Inc.,(INT) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages
Why You Should Buy This Report:
A value-packed package of corporate financial analysis, for Intertainment Media, Inc. (INT), plus vital industry benchmarks and extensive operating ratios, along with...
May
2013
FROM
EUR 76USD 99GBP 64AUD 105JPY 9,696SEK 656CHF 93CAD 103
