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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Grupo Televisa SA,(TV) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Grupo Televisa SA,(TV) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Grupo Televisa SA,(TV) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Grupo Televisa SA (TV), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Hakuhodo DY Holdings Inc,(HKUOY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Hakuhodo DY Holdings Inc,(HKUOY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Hakuhodo DY Holdings Inc,(HKUOY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Hakuhodo DY Holdings Inc (HKUOY), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
Lamar Advertising Co,(LAMR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Lamar Advertising Co,(LAMR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Lamar Advertising Co,(LAMR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Lamar Advertising Co (LAMR), plus vital industry benchmarks and extensive operating ratios, along with an...

June 2014
FROM
Lee Enterprises Inc,(LEE) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Lee Enterprises Inc,(LEE) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Lee Enterprises Inc,(LEE) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Lee Enterprises Inc (LEE), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
GfK AG,(GFKAF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages GfK AG,(GFKAF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

GfK AG,(GFKAF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for GfK AG (GFKAF), plus vital industry benchmarks and extensive operating ratios, along with an analysis of...

June 2014
FROM
Viggle Inc,(VGGL) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Viggle Inc,(VGGL) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Viggle Inc,(VGGL) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Viggle Inc (VGGL), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
TV Azteca SAB de CV,(AZTECACPO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages TV Azteca SAB de CV,(AZTECACPO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

TV Azteca SAB de CV,(AZTECACPO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for TV Azteca SAB de CV (AZTECACPO), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
Twenty-First Century Fox Inc (21st Century Fox),(FOX) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Twenty-First Century Fox Inc (21st Century Fox),(FOX) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Twenty-First Century Fox Inc (21st Century Fox),(FOX) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Twenty-First Century Fox Inc (21st Century Fox) (FOX), plus vital industry benchmarks and extensive operating...

June 2014
FROM
Twitter Inc,(TWTR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Twitter Inc,(TWTR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Twitter Inc,(TWTR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Twitter Inc (TWTR), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
W Technologies Inc,(WTCG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages W Technologies Inc,(WTCG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

W Technologies Inc,(WTCG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for W Technologies Inc (WTCG), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Conversant Inc,(CNVR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Conversant Inc,(CNVR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Conversant Inc,(CNVR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Conversant Inc (CNVR), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Coupons Inc,(COUP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Coupons Inc,(COUP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Coupons Inc,(COUP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Coupons Inc (COUP), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
CTM Media Holdings Inc,(CTMMA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages CTM Media Holdings Inc,(CTMMA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

CTM Media Holdings Inc,(CTMMA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for CTM Media Holdings Inc (CTMMA), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
Dai Nippon Printing Co Ltd,(DNPLY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Dai Nippon Printing Co Ltd,(DNPLY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Dai Nippon Printing Co Ltd,(DNPLY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Dai Nippon Printing Co Ltd (DNPLY), plus vital industry benchmarks and extensive operating ratios, along...

June 2014
FROM
Design Marketing Concepts Inc,(DSNM) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Design Marketing Concepts Inc,(DSNM) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Design Marketing Concepts Inc,(DSNM) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Design Marketing Concepts Inc (DSNM), plus vital industry benchmarks and extensive operating ratios, along...

June 2014
FROM
GateHouse Media Inc,(GHSEQ) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages GateHouse Media Inc,(GHSEQ) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

GateHouse Media Inc,(GHSEQ) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for GateHouse Media Inc (GHSEQ), plus vital industry benchmarks and extensive operating ratios, along with an...

June 2014
FROM
Global Mobiletech Inc,(GLMB) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Global Mobiletech Inc,(GLMB) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Global Mobiletech Inc,(GLMB) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Global Mobiletech Inc (GLMB), plus vital industry benchmarks and extensive operating ratios, along with an...

June 2014
FROM
Graham Holdings Co,(GHC) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Graham Holdings Co,(GHC) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Graham Holdings Co,(GHC) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Graham Holdings Co (GHC), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Asatsu-DK Inc,(AASUF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Asatsu-DK Inc,(AASUF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Asatsu-DK Inc,(AASUF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Asatsu-DK Inc (AASUF), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Comcast Corp,(CMCSA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Comcast Corp,(CMCSA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Comcast Corp,(CMCSA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Comcast Corp (CMCSA), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
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