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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Billboards and Outdoor Advertising Services in Australia Billboards and Outdoor Advertising Services in Australia - Product Thumbnail Image

Billboards and Outdoor Advertising Services in Australia

Billboards and Outdoor Advertising Services in Australia Companies in this industry create and design advertising materials for public display, including printed, painted or electronic displays....

July 2014
FROM
Market Research and Statistical Services in Australia Market Research and Statistical Services in Australia - Product Thumbnail Image

Market Research and Statistical Services in Australia

Market Research and Statistical Services in Australia Market researchers and statistical consulting companies conduct public opinion polls, and carry out qualitative and quantitative research on...

July 2014
FROM

2014 And Beyond: Political Advertising Outlook

As outlined in the previous report four years ago, politics in this country has become an endless campaign, with TV and cable outlets the chief beneficiaries. There are 30,000 elections being held across...

July 2014
Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market - Product Thumbnail Image

Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market

This strategic insight covers the in-vehicle advertising in the North American automotive infotainment market There is an influx of connected vehicles in the United States The success of mobile advertisements...

July 2014
FROM

India OOH Advertising Industry Outlook to 2019 - Digital OOH and Transit Media to Steer the Growth

The report titled "India OOH Advertising Industry Outlook to 2019-Digital OOH and Transit Media to Steer the Growth" provides a comprehensive analysis of market performance in past and expected trend...

July 2014
FROM
Advertising Channels With the Largest Purchase Influence on Consumers Advertising Channels With the Largest Purchase Influence on Consumers - Product Thumbnail Image

Advertising Channels With the Largest Purchase Influence on Consumers

Marketers’ media mix is changing – and numerous pieces of research attest to increasing ad spending on digital channels at the expense of traditional media. At the same time, traditional media still...

July 2014

Plunkett's Advertising & Branding Industry Almanac 2014: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Key Findings: Plunkett Research lists top 400 companies in Advertising & Branding and names top trends changing the industry for the mid term Key Features: - Industry trends analysis, market data and...

June 2014
FROM

Databook Q1 2014: US Social Media Advertising Spend By Marketing Objective

Social media advertising spend on branding is expected to reach US$3,974 million by end of 2014, accounting for 48.6% of total social media advertising. Over the forecast period (2014-2018), Socintel360...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Technology / Computing Products Industry

Online advertising spend by technology & computing products brands in China stood at US$921 million by end of 2013, accounting for 6.0% of total online advertising. During 2009-2013, online advertising...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Telecoms Industry

Online advertising spend by telecom brands in China stood at US$606 million by end of 2013, accounting for 4.0% of total online advertising. During 2009-2013, online advertising in this industry has...

June 2014

Databook Q1 2014: US Social Media Advertising Spend in Pharmaceutical & Healthcare Industry

Social media advertising spend by pharmaceutical & healthcare brands in the US stood at US$150 million by end of 2013, accounting for 2.4% of total social media advertising. During 2009-2013, social...

June 2014

Databook Q1 2014: US Social Media Advertising Spend in Real Estate Industry

Social media advertising spend by real estate brands in the US stood at US$85 million by end of 2013, accounting for 1.4% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: US Digital Advertising Spend By Marketing Objective

Online advertising spend on branding is expected to reach US$18,621 million by end of 2014, accounting for 35.8% of total online advertising. Over the forecast period (2014-2018), Socintel360 expects...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Media Industry

Online advertising spend by media brands in China stood at US$229 million by end of 2013, accounting for 1.5% of total online advertising. During 2009-2013, online advertising in this industry has increased...

June 2014

Databook Q1 2014: China Social Media Advertising Spend in Entertainment Industry

Social media advertising spend by entertainment brands in China stood at US$45 million by end of 2013, accounting for 3.6% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Education Industry

Online advertising spend by education brands in China stood at US$210 million by end of 2013, accounting for 1.4% of total online advertising. During 2009-2013, online advertising in this industry has...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Automotive Industry

Online advertising spend by automotive brands in China stood at US$2,542 million by end of 2013, accounting for 16.7% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: US Social Media Advertising Spend in Health & Beauty Industry

Social media advertising spend by health & beauty brands in the US stood at US$230 million by end of 2013, accounting for 3.7% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: China Social Media Advertising Spend in Telecoms Industry

Social media advertising spend by telecom brands in China stood at US$41 million by end of 2013, accounting for 3.2% of total social media advertising. During 2009-2013, social media advertising in...

June 2014

Databook Q1 2014: China Social Media Advertising Spend in Education Industry

Social media advertising spend by education brands in China stood at US$19 million by end of 2013, accounting for 1.5% of total social media advertising. During 2009-2013, social media advertising in...

June 2014
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