• 1-800-526-8630U.S. (TOLL FREE)
  • 1-917-300-0470EAST COAST U.S.
  • +353-1-416-8900REST OF WORLD

PRODUCT FILTERS

REGION

538
517
265
254
242

COUNTRY

491
250
27
18
11

PRICE

164
696
759
944

PUBLISHED

429
442
575
944

PRODUCT TYPE

890
48
2
2
1
1

Demographics

(944 Products)

Accurate and up-to-date demographic information is the lifeblood of effective marketing. Having access to reliable data on gender, race, age, disabilities, mobility, home ownership, employment status and location can be a crucial factor for your products’ success.

The publications listed under Research and Markets’ Demographics category are compiled by the leading market demographic analysts in the world. They will enable you to effectively tailor your product, service or marketing campaign to target groups such as teens or adults, or more specific groups like the middle classes, urbanites, ethical consumers or working women.

Reports are available for a wide variety of countries or regions. Many publications are also available to purchase that plot future population trends in your chosen target market. Show Less
Read more

Pet Population and Ownership Trends in the U.S.

Pet Population and Ownership Trends Although growth in pet ownership has leveled off in the past five years, more than 200 million pets of all kinds continue to enliven 65 million American households....

November 2014
FROM

Hispanic Food Shoppers in the U.S.

Spending by Hispanic consumers for food at grocery and other food stores has grown more than 80% over the past decade, more than twice the growth rate registered by consumers on average. Hispanic consumers...

June 2014
FROM

The African-American Consumer Market, 9th Edition

With a population of 44 million and buying power over $1 trillion in 2013, African-Americans are a key segment in an American economy that increasingly depends upon the needs and preferences of multicultural...

December 2013
FROM

Boomer Wellness: Culinary Trend Mapping Report

Baby Boomers - the generation of those born between 1946 and 1964 - number 80 million and account for 44% of the households with annual incomes over $75K, representing a significant amount of disposable...

January 2014
FROM

Americans in 2020

The fabric of who America is as a nation - from employment prospects to family structures - is constantly fraying and being rewoven It is a graying nation inhabited by Baby Boomers and seniors who are...

October 2013
FROM

Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends

Each year Moms have a hand in spending nearly $200 billion on food purchased for use at home, and of course food marketers and grocers have long targeted Moms as their essential consumer segment. Even...

November 2012
FROM

Hispanic Foods and Beverages in the U.S., 5th Edition

Tortillas and taco kits outsell hamburgers and hot dog buns. Salsa boasts almost twice the dollar sales of ketchup. Latino culture has impacted the U.S. grocery aisles to such an extent that it has...

November 2012
FROM

Collegiate Gen Y Eating: Culinary Trend Mapping Report

In 2008, Packaged Facts and the Center for Culinary Development (CCD) presented How Gen Y Eats, a report that profiled this much-discussed group as loving culinary mash-ups, craving big and layered...

July 2012

Consumer Payments in the U.S.: The Latino Market

Latino consumers are a bright spot in an otherwise dreary picture for issuers of credit cards.  According to Experian Simmons National Consumer Study (NCS) data, between 2004 and 2011 the total number...

August 2012
FROM

The Comparative Guide to American Suburbs 2015/16 Edition

This completely updated reference focuses on the individual and the suburban communities within each of the 75 largest U.S. metropolitan areas. You'll find profiles of over 2,700 Suburban Communities...

July 2015
Overnight Rail Journey (eg. The Sunlander, The Ghan) Holiday-Maker Profile Overnight Rail Journey (eg. The Sunlander, The Ghan) Holiday-Maker Profile - Product Thumbnail Image

Overnight Rail Journey (eg. The Sunlander, The Ghan) Holiday-Maker Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

July 2015
Wireless Hotspot as Main Internet Use Location - Profile Wireless Hotspot as Main Internet Use Location - Profile - Product Thumbnail Image

Wireless Hotspot as Main Internet Use Location - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

July 2015
Wireless (by any means) Broadband Connection Profile Wireless (by any means) Broadband Connection Profile - Product Thumbnail Image

Wireless (by any means) Broadband Connection Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

July 2015
Wireless by Router Broadband Connection Profile Wireless by Router Broadband Connection Profile - Product Thumbnail Image

Wireless by Router Broadband Connection Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

July 2015
Vanuatu Holiday Visitors Profile Vanuatu Holiday Visitors Profile - Product Thumbnail Image

Vanuatu Holiday Visitors Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

July 2015
Visitors to any Casino in the last 12 months Profile Visitors to any Casino in the last 12 months Profile - Product Thumbnail Image

Visitors to any Casino in the last 12 months Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

July 2015
Total Basketball Viewers Profile Total Basketball Viewers Profile - Product Thumbnail Image

Total Basketball Viewers Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

July 2015
Total Cricket Viewers Profile Total Cricket Viewers Profile - Product Thumbnail Image

Total Cricket Viewers Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

July 2015
United Arab Emirates (eg. Dubai, Abu Dhabi) Holiday Visitors Profile United Arab Emirates (eg. Dubai, Abu Dhabi) Holiday Visitors Profile - Product Thumbnail Image

United Arab Emirates (eg. Dubai, Abu Dhabi) Holiday Visitors Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

July 2015
Special Interest Meeting Holiday Visitors Profile Special Interest Meeting Holiday Visitors Profile - Product Thumbnail Image

Special Interest Meeting Holiday Visitors Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

July 2015
Loading Indicator

Our Clients

I-Remit Global Remittance Inc. Appareo Systems, LLC. Merial Ernst & Young Global Limited MoneyGram International, Inc. Home Credit India B.V.