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Demographics

(1,238 Products)

Accurate and up-to-date demographic information is the lifeblood of effective marketing. Having access to reliable data on gender, race, age, disabilities, mobility, home ownership, employment status and location can be a crucial factor for your products’ success.

The publications listed under Research and Markets’ Demographics category are compiled by the leading market demographic analysts in the world. They will enable you to effectively tailor your product, service or marketing campaign to target groups such as teens or adults, or more specific groups like the middle classes, urbanites, ethical consumers or working women.

Reports are available for a wide variety of countries or regions. Many publications are also available to purchase that plot future population trends in your chosen target market. Show Less
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Pet Population and Ownership Trends in the U.S.

In the last five years the growth of pet ownership has plateaued, yet there are more than 200 million pets of all species that reside in about 65 million households in the U.S. This encompasses a total...

November 2014
FROM

Pakistan's Socioeconomic and Demographic Performance: Past, Present and Future

This document provides an in-depth look at Pakistan, and the basis for the analysis is largely the publisher's own Income Distribution Database (C-GIDD). C-GIDD is the world's most comprehensive and...

February 2015

Cuba's Socioeconomic and Demographic Performance: Past, Present and Future

This document provides an in-depth look at Cuba, and the basis for the analysis is largely the publisher's own Global Income Distribution Database (C-GIDD). C-GIDD is the world's most comprehensive...

February 2015

Ghana's Socioeconomic and Demographic Performance: Past, Present and Future

This document provides an in-depth look at Ghana, and the basis for the analysis is largely the publisher's own Global Income Distribution Database (C-GIDD). C-GIDD is the world's most comprehensive...

February 2015

Tanzania's Socioeconomic and Demographic Performance: Past, Present and Future

This document provides an in-depth look at Tanzania, and the basis for the analysis is largely the Global Income Distribution Database (C-GIDD). C-GIDD is the world's most comprehensive and detailed...

November 2014

Nigeria's Socioeconomic and Demographic Performance: Past, Present and Future

This document provides an in-depth look at Nigeria, and the basis for the analysis is largely the publisher's own Global Income Distribution Database (C-GIDD). C-GIDD is the world's most comprehensive...

October 2014

Brazil's Socioeconomic and Demographic Performance: Past, Present and Future

This document provides an in-depth look at Brazil, and the basis for the analysis is largely the the publisher's own Global Income Distribution Database (C-GIDD). C-GIDD is the world's most comprehensive...

October 2014

Angola's Socioeconomic and Demographic Performance: Past, Present and Future

This document provides an in-depth look at Angola, and the basis for the analysis is largely the Global Income Distribution Database (C-GIDD). C-GIDD is the world's most comprehensive and detailed database...

October 2014

Hispanic Food Shoppers in the U.S.

Spending by Hispanic consumers for food at grocery and other food stores has grown more than 80% over the past decade, more than twice the growth rate registered by consumers on average. Hispanic consumers...

June 2014
FROM

The African-American Consumer Market, 9th Edition

With a population of 44 million and buying power over $1 trillion in 2013, African-Americans are a key segment in an American economy that increasingly depends upon the needs and preferences of multicultural...

December 2013
FROM

Boomer Wellness: Culinary Trend Mapping Report

Baby Boomers - the generation of those born between 1946 and 1964 - number 80 million and account for 44% of the households with annual incomes over $75K, representing a significant amount of disposable...

January 2014
FROM

Americans in 2020

The fabric of who America is as a nation - from employment prospects to family structures - is constantly fraying and being rewoven It is a graying nation inhabited by Baby Boomers and seniors who are...

October 2013
FROM

High Performace Computing (HPC) User Site Census: Demographics 2013

This report provides the demographics of the respondents from our most recent survey (2013 survey) as well as total sites in our database The report’s intent is to provide general demographics to supplement...

July 2013

Hispanic Foods and Beverages in the U.S., 5th Edition

Tortillas and taco kits outsell hamburgers and hot dog buns. Salsa boasts almost twice the dollar sales of ketchup. Latino culture has impacted the U.S. grocery aisles to such an extent that it has...

November 2012
FROM

Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends

Each year Moms have a hand in spending nearly $200 billion on food purchased for use at home, and of course food marketers and grocers have long targeted Moms as their essential consumer segment. Even...

November 2012
FROM

Collegiate Gen Y Eating: Culinary Trend Mapping Report

In 2008, Packaged Facts and the Center for Culinary Development (CCD) presented How Gen Y Eats, a report that profiled this much-discussed group as loving culinary mash-ups, craving big and layered...

July 2012

Consumer Payments in the U.S.: The Latino Market

Latino consumers are a bright spot in an otherwise dreary picture for issuers of credit cards.  According to Experian Simmons National Consumer Study (NCS) data, between 2004 and 2011 the total number...

August 2012
FROM

People with Type 1 Diabetes Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

August 2015

People with Type 2 Diabetes (treated with diet) Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

August 2015

People with Type 2 Diabetes (treated with insulin) Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

August 2015
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