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Demographics

(943 Products)

Accurate and up-to-date demographic information is the lifeblood of effective marketing. Having access to reliable data on gender, race, age, disabilities, mobility, home ownership, employment status and location can be a crucial factor for your products’ success.

The publications listed under Research and Markets’ Demographics category are compiled by the leading market demographic analysts in the world. They will enable you to effectively tailor your product, service or marketing campaign to target groups such as teens or adults, or more specific groups like the middle classes, urbanites, ethical consumers or working women.

Reports are available for a wide variety of countries or regions. Many publications are also available to purchase that plot future population trends in your chosen target market. Show Less
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PRODUCT TITLE
Why Customers Would Rather Have a Smartphone than a Car Why Customers Would Rather Have a Smartphone than a Car - Product Thumbnail Image

Why Customers Would Rather Have a Smartphone than a Car

Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on...

June 2015
CHILDWISE Playground Buzz Spring Term 2015 CHILDWISE Playground Buzz Spring Term 2015 - Product Thumbnail Image

CHILDWISE Playground Buzz Spring Term 2015

Playground Buzz is a new brand tracking report, which will be available in spring, summer and autumn editions each year, coinciding with the academic school term. The report is designed to inform...

May 2015

Multi-dwelling Units and Consumer Communications: White-labeling the Service Provider

This SPIE examines the MDU experience, and suggests there are good reasons why an MDU customer might be more satisfied. It then examines some opportunities for the network operators to emulate this...

May 2015
FROM
The World in 2030 : The Future Demographic The World in 2030 : The Future Demographic - Product Thumbnail Image

The World in 2030 : The Future Demographic

The world population is expected to reach 8.4 billion by 2030, an increase of 19.8% from 2012. Older age groups will increase rapidly during this time influenced by increasing life expectancy, however,...

May 2015
FROM
Middle East and Africa in 2030 : The Future Demographic Middle East and Africa in 2030 : The Future Demographic - Product Thumbnail Image

Middle East and Africa in 2030 : The Future Demographic

In 2012-2030, the population of the Middle East and Africa region will experience the fastest growth (46.9%) out of all world regions to reach 1.9 billion in 2030. At the same time, the region will...

May 2015
FROM
BNT - Bras N Things Customers Profile BNT - Bras N Things Customers Profile - Product Thumbnail Image

BNT - Bras N Things Customers Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

May 2015
People who have bought Underwear/Socks/Hosiery Online Profile People who have bought Underwear/Socks/Hosiery Online Profile - Product Thumbnail Image

People who have bought Underwear/Socks/Hosiery Online Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

May 2015
People who have bought Shoes & Footwear Online Profile People who have bought Shoes & Footwear Online Profile - Product Thumbnail Image

People who have bought Shoes & Footwear Online Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

May 2015
People who have bought Men's Clothing Online Profile People who have bought Men's Clothing Online Profile - Product Thumbnail Image

People who have bought Men's Clothing Online Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

May 2015

Political Risk Services: World Service

A World Service subscription provides 12 months of access to all of Political Risk Services' 100 Country Reports, including all updates and revisions throughout the subscription year Each Country Report...

May 2015
Restaurant/ International Food/ Wine Holiday Visitors Profile Restaurant/ International Food/ Wine Holiday Visitors Profile - Product Thumbnail Image

Restaurant/ International Food/ Wine Holiday Visitors Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

May 2015
People who have bought Furniture Online Profile People who have bought Furniture Online Profile - Product Thumbnail Image

People who have bought Furniture Online Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

May 2015
Health Attitudes: 'Health food is not necessary if you eat properly' - Profile Health Attitudes: 'Health food is not necessary if you eat properly' - Profile - Product Thumbnail Image

Health Attitudes: 'Health food is not necessary if you eat properly' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

May 2015
People who like to eat Health Food - Profile People who like to eat Health Food - Profile - Product Thumbnail Image

People who like to eat Health Food - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

May 2015
Health Attitudes: 'I always think of the number of calories in the food I'm eating' - Profile Health Attitudes: 'I always think of the number of calories in the food I'm eating' - Profile - Product Thumbnail Image

Health Attitudes: 'I always think of the number of calories in the food I'm eating' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

May 2015
Health Attitudes: 'I try to buy additive free food' - Profile Health Attitudes: 'I try to buy additive free food' - Profile - Product Thumbnail Image

Health Attitudes: 'I try to buy additive free food' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

May 2015
Health Attitudes: 'A low fat diet is a way of life for me' - Profile Health Attitudes: 'A low fat diet is a way of life for me' - Profile - Product Thumbnail Image

Health Attitudes: 'A low fat diet is a way of life for me' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

May 2015
Population Change in Europe, the Middle-East and North Africa Population Change in Europe, the Middle-East and North Africa - Product Thumbnail Image

Population Change in Europe, the Middle-East and North Africa

Current demographic trends raise new questions, challenges and controversies. Comparing demographic trends in Europe and the NAME-region (North Africa and the Middle East), this book demonstrates how...

May 2015
Latin America in 2030: The Future Demographic Latin America in 2030: The Future Demographic - Product Thumbnail Image

Latin America in 2030: The Future Demographic

In 2030, the population of Latin America should reach 705 million, an increase of 16.8% from 2012. Despite falling birth rates and the rapid growth of the 65+ age group in 2012-2030, the region will...

April 2015
FROM
Australasia in 2030: The Future Demographic Australasia in 2030: The Future Demographic - Product Thumbnail Image

Australasia in 2030: The Future Demographic

In 2012-2030 the population of Australasia should increase rapidly with growth of 29.9% to reach 35.3 million by 2030. Growth will be driven by strong gains in all age groups, with particularly fast...

April 2015
FROM
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