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Demographics

Accurate and up-to-date demographic information is the lifeblood of effective marketing. Having access to reliable data on gender, race, age, disabilities, mobility, home ownership, employment status and location can be a crucial factor for your products’ success.

The publications listed under Research and Markets’ Demographics category are compiled by the leading market demographic analysts in the world. They will enable you to effectively tailor your product, service or marketing campaign to target groups such as teens or adults, or more specific groups like the middle classes, urbanites, ethical consumers or working women.

Reports are available for a wide variety of countries or regions. Many publications are also available to purchase that plot future population trends in your chosen target market. Show Less
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PRODUCT TITLE
Employers, Agencies and Immigration Employers, Agencies and Immigration - Product Thumbnail Image

Employers, Agencies and Immigration

Exploring the performance by immigrants of domestic and care work in European households, this book places the employer centre-stage, examining the role of the employer and his or her agents in securing...

February 2015
Croatia in 2030 : The Future Demographic Croatia in 2030 : The Future Demographic - Product Thumbnail Image

Croatia in 2030 : The Future Demographic

Croatia’s population peaked at 4.8 million in 1991 and is in long term decline. In 2030, the population will reach 4.0 million, 15.8% lower than its peak. Depopulation in 2012-2030 will be mainly driven...

December 2014
FROM

Political Risk Services: World Service

A World Service subscription provides 12 months of access to all of Political Risk Services' 100 Country Reports, including all updates and revisions throughout the subscription year Each Country Report...

December 2014
Greece in 2030: The Future Demographic Greece in 2030: The Future Demographic - Product Thumbnail Image

Greece in 2030: The Future Demographic

In 2030, the population of Greece will reach 10.3 million, a decrease of 7.4% from 2012. Population decline over this period will be driven by natural depopulation due to the number of deaths exceeding...

November 2014
FROM

State Profiles: The Population and Economy of each U.S. State 2014

State Profiles: The Population and Economy of Each U.S. State provides a wealth of current, authoritative, and comprehensive data on key demographic and economic indicators for each U.S. state and the...

November 2014

Crime in the United States 2014

Crime in the United States contains findings from the Federal Bureau of Investigation (FBI) of the offenses, known to law enforcement, released annually from its Uniform Crime Reporting Program. Because...

November 2014
People who have bought Shoes & Footwear Online Profile People who have bought Shoes & Footwear Online Profile - Product Thumbnail Image

People who have bought Shoes & Footwear Online Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
People who have bought Pets & Pet Products Online Profile People who have bought Pets & Pet Products Online Profile - Product Thumbnail Image

People who have bought Pets & Pet Products Online Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
Shopping & Product Attitudes: 'I try to buy Australian made products as often as possible' - Profile Shopping & Product Attitudes: 'I try to buy Australian made products as often as possible' - Profile - Product Thumbnail Image

Shopping & Product Attitudes: 'I try to buy Australian made products as often as possible' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
People with Bronchitis Profile People with Bronchitis Profile - Product Thumbnail Image

People with Bronchitis Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
People who have Paid a Bill with a Card Over Internet - Profile People who have Paid a Bill with a Card Over Internet - Profile - Product Thumbnail Image

People who have Paid a Bill with a Card Over Internet - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
People with Sinusitis Profile People with Sinusitis Profile - Product Thumbnail Image

People with Sinusitis Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
People with Type 1 Diabetes Profile People with Type 1 Diabetes Profile - Product Thumbnail Image

People with Type 1 Diabetes Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
People with Type 2 Diabetes (treated with diet) Profile People with Type 2 Diabetes (treated with diet) Profile - Product Thumbnail Image

People with Type 2 Diabetes (treated with diet) Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
People with Type 2 Diabetes (treated with insulin) Profile People with Type 2 Diabetes (treated with insulin) Profile - Product Thumbnail Image

People with Type 2 Diabetes (treated with insulin) Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
People with Prostate Enlargement Profile People with Prostate Enlargement Profile - Product Thumbnail Image

People with Prostate Enlargement Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
People with Urinary Problems Profile People with Urinary Problems Profile - Product Thumbnail Image

People with Urinary Problems Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
People with Heart Disease Profile Plus People with Heart Disease Profile Plus - Product Thumbnail Image

People with Heart Disease Profile Plus

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
People with High Blood Pressure Profile Plus People with High Blood Pressure Profile Plus - Product Thumbnail Image

People with High Blood Pressure Profile Plus

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
People with Irregular Heartbeat Profile Plus People with Irregular Heartbeat Profile Plus - Product Thumbnail Image

People with Irregular Heartbeat Profile Plus

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

December 2014
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