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Demographics

Accurate and up-to-date demographic information is the lifeblood of effective marketing. Having access to reliable data on gender, race, age, disabilities, mobility, home ownership, employment status and location can be a crucial factor for your products’ success.

The publications listed under Research and Markets’ Demographics category are compiled by the leading market demographic analysts in the world. They will enable you to effectively tailor your product, service or marketing campaign to target groups such as teens or adults, or more specific groups like the middle classes, urbanites, ethical consumers or working women.

Reports are available for a wide variety of countries or regions. Many publications are also available to purchase that plot future population trends in your chosen target market. Show Less
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PRODUCT TITLE
Why Customers Would Rather Have a Smartphone than a Car Why Customers Would Rather Have a Smartphone than a Car - Product Thumbnail Image

Why Customers Would Rather Have a Smartphone than a Car

Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on...

June 2015
Population Change in Europe, the Middle-East and North Africa Population Change in Europe, the Middle-East and North Africa - Product Thumbnail Image

Population Change in Europe, the Middle-East and North Africa

Current demographic trends raise new questions, challenges and controversies. Comparing demographic trends in Europe and the NAME-region (North Africa and the Middle East), this book demonstrates how...

May 2015

The Rising Middle Classes in China - 2015 Edition

China's high-speed economic growth has created a burgeoning middle class. Despite its relatively low proportion in terms of the total population, its absolute number is considerable given China's huge...

March 2015
FROM

Urban Migrants and Poverty Reduction in China - 2015 Edition

Urban Poverty Reduction Among Migrants in China is the result of a large-scale research project conducted across China from 2002 to 2010. Packed full of original material, academic analysis, expert...

March 2015
FROM
Rise of the Prosumer Rise of the Prosumer  - Product Thumbnail Image

Rise of the Prosumer

Prosumers (customers who both produce and consume energy) are on the rise globally, as investment in renewables and distributed generation technologies increase. Enabled by smart energy management solutions,...

March 2015
FROM
North America in 2030: The Future Demographic North America in 2030: The Future Demographic - Product Thumbnail Image

North America in 2030: The Future Demographic

In 2030, the population of North America will reach 397 million, an increase of 13.8% from 2012. As natural change slows down in 2012-2030, net migration will grow in importance as a driver of population...

March 2015
FROM
2015 United States: Research and Development On Social Sciences-Industry Forecast report 2015 United States: Research and Development On Social Sciences-Industry Forecast report - Product Thumbnail Image

2015 United States: Research and Development On Social Sciences-Industry Forecast report

This report provides the most accurate industry forecasts based on proprietary economic models. The forecasts project the number of enterprises, establishments, turnover and employment for 2015 and...

March 2015
FROM

Fueling the Thirsty Dragon-Attractive Acquisition Opportunities in the Chinese Industrial Valve Market in Oil and Gas and Chemicals Industries

As China Focuses on Energy Independence and Develops Shale Resources, Natural Gas Offers Bright Future Prospects This research service uses the competitive advantage and market positioning (CAMP)...

March 2015
FROM

Political Risk Services: World Service

A World Service subscription provides 12 months of access to all of Political Risk Services' 100 Country Reports, including all updates and revisions throughout the subscription year Each Country Report...

March 2015
People with Urinary Problems Profile People with Urinary Problems Profile - Product Thumbnail Image

People with Urinary Problems Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

March 2015
People with High Blood Pressure Profile Plus People with High Blood Pressure Profile Plus - Product Thumbnail Image

People with High Blood Pressure Profile Plus

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

March 2015
Musical Performance/ Concerts Holiday Visitors Profile Musical Performance/ Concerts Holiday Visitors Profile - Product Thumbnail Image

Musical Performance/ Concerts Holiday Visitors Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

March 2015
Overnight Rail Journey (eg. The Sunlander, The Ghan) Holiday-Maker Profile Overnight Rail Journey (eg. The Sunlander, The Ghan) Holiday-Maker Profile - Product Thumbnail Image

Overnight Rail Journey (eg. The Sunlander, The Ghan) Holiday-Maker Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

March 2015
Shopping & Product Attitudes: 'I choose a car mainly on its looks' - Profile Shopping & Product Attitudes: 'I choose a car mainly on its looks' - Profile - Product Thumbnail Image

Shopping & Product Attitudes: 'I choose a car mainly on its looks' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

March 2015
Shopping & Product Attitudes: 'I trust well known brands better than the stores' own' - Profile Shopping & Product Attitudes: 'I trust well known brands better than the stores' own' - Profile - Product Thumbnail Image

Shopping & Product Attitudes: 'I trust well known brands better than the stores' own' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

March 2015
Shopping & Product Attitudes: 'I will buy a product because of the label' - Profile Shopping & Product Attitudes: 'I will buy a product because of the label' - Profile - Product Thumbnail Image

Shopping & Product Attitudes: 'I will buy a product because of the label' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

March 2015
Salt Water Fishers Profile Salt Water Fishers Profile - Product Thumbnail Image

Salt Water Fishers Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

March 2015
Snorkelers/ Skin Divers Profile Snorkelers/ Skin Divers Profile - Product Thumbnail Image

Snorkelers/ Skin Divers Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

March 2015
Squash Players Profile Squash Players Profile - Product Thumbnail Image

Squash Players Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

March 2015
Swimmers Profile Swimmers Profile - Product Thumbnail Image

Swimmers Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

March 2015
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