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M-Commerce

Mobile commerce offers a large variety of solutions, applications, and services driven by emerging technologies, use cases, and business models, which makes it quite different and more dynamic than traditional e-commerce. Mobile commerce revenues are expected to witness strong growth in the next years, driven by the introduction of the tablet computing and the next generation smart phones. The five keywords for marketers looking to boost their campaigns include both new technologies and well-established marketing tools: Near field communication, Location-based mobile advertising, SMS, QR codes, and Social media.

Get a detailed picture of this flamboyant and rapidly changing market with the publications listed under Research and Markets’ M-commerce category. They cover every conceivable aspect of mobile commerce, both from a technical and a marketing perspective, including contactless payments, mobile advertising, mobile banking, the use of social networks for m-commerce, software and technologies for m-commerce, and more.

The wide readership of this category includes engineers, software developers, marketers, and decision-makers in the telecommunications industry, particularly mobile network operators, handset and tablet manufacturers, mobile payment service providers, content and applications aggregators, and telecommunications infrastructure providers.

The top players that are leading the way are profiled in our publications, including the world’s giants Apple and Google, and many more. Show Less
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  • Second Annual Antivirus, Browser, and Mobile Security Report: Financial Institution's Have ROI Opportunities in Leveraging Demographics

    Javelin Strategy & Research, Jul 2011 , Pages: 39
    With an increasing reliance on online services, FIs and other Internet suppliers are vulnerable to more sophisticated attacks than in the past Fraudsters have slowly and inexorably begun to move from...
  • Will There Ever be Another M-PESA? The Future for M-Banking and Payments in Emerging Markets

    Searching Finance, Jun 2011 , Pages: 50
    What were the critical success factors behind the M-PESA phenomenon, and why have they been so hard to replicate? One of the first, and certainly the most successful, implementations of mobile money...
  • M-Banking Markets and Opportunities

    Mind Commerce LLC, Jun 2011 , Pages: 37
    Mobile banking refers to a client-server system that is specifically designed for mobile devices, allowing banking customers to use handheld devices to access their accounts, pay bills, authorize fund...
  • Internet Banking & Mobile Banking

    GBC Consulting, Jun 2011 , Pages: 115
    While bank branches are still very much part of our urban landscape, the move towards internet banking as a complement to visiting a branch, if not a replacement, seems unstoppable The online channel...
  • Mobile Money in Emerging Markets

    Berg Insight AB, May 2011
    Mobile financial services are causing a significant transformation in the financial services, payments and international remittance industries The mobile phone is changing how customers conduct their...
  • Global Mobile and M-Commerce Trends 2011

    yStats.com GmbH & Co. KG, May 2011 , Pages: 185
    Strong growth of the global M-Commerce market The “Global Mobile and M-Commerce Trends 2011” report points out global developments of mobile communication and M-Commerce For this purpose, 42 nations...
  • Mobile Technology: Filling the Gap in Modern Expense Management

    Aberdeen Group, May 2011 , Pages: 7
    The 'Expense Management for a New Decade' research study (February 2011) detailed the fresh approaches, strategies and solutions currently being utilized by companies today to effectively support modern...
  • Trusted Service Manager (TSM) for NFC market 2011

    Smart Insights, May 2011 , Pages: 82
    Numerous mobile network operators (MNOs), handset vendors, mass-transit operators, financial institutions, and other players are on the verge of launching NFC wide-scale projects The report investigates...
  • 2011 Contactless Near Field Communication (NFC) Mobile Payments: Framing Mobile Payments on the Foundation of Mobile Banking

    Javelin Strategy & Research, Apr 2011 , Pages: 31
    Mobile payments have been the source of much excitement for over half a decade, with the latest focus being on near field communication (NFC) payments, which uses short-range wireless technologies to...
  • Mobile Commerce 2011

    Mind Commerce LLC, Apr 2011 , Pages: 278
    Mobile commerce is about the explosion of applications and services that will become accessible from Internet-enabled mobile devices It involves new technologies, services, and business models It is...
  • The Mobile Consumer in South Africa 2011

    World Wide Worx, Mar 2011
    Cellphone banking surges Cellphone banking has surged in the past year, as South African consumers gain confidence in their handheld devices as a tool for both communications and efficiency This is...
  • Mobile Marketing

    Gleanster, Dec 2010 , Pages: 28
    Advances in smart phone technology and accelerating consumer adoption of tablets and other mobile devices have spurred an opportunity for marketers looking to make good on the long-sought promise of...
  • Sales Mobility: Quotas Untethered

    Aberdeen Group, Nov 2010 , Pages: 25
    For years, the promise of the truly mobile salesperson has enticed reps and sales operations professionals alike, yet a true pay-off has often been elusive as interface and bandwidth limitations conspired...
  • Prepaid Cards and Stored-Value Account in China 2010

    Maverick China Research, Nov 2010 , Pages: 68
    Electronic payments in China are a relatively new phenomenon Even as China's economy surged in the 1980s and 1990s, payments were predominantly made in cash It was not until the founding of interbank...
  • Is Contactless the Key that Unlocks the Potential of Mobile Payments? (Analyst Insight)

    Datamonitor, Apr 2010 , Pages: 16
    Card schemes and a minority of issuers are making concerted efforts to extol the virtues of contactless solutions in order to stimulate not only awareness and uptake among consumers, but to encourage...
  • Japan Mobile Commerce Market 2009-2013

    Infiniti Research Limited, Apr 2010 , Pages: 21
    Mobile Commerce or M-commerce is defined as the buying and selling of goods and services through mobile devices It is the ability to conduct wireless commerce transactions using mobile applications...
  • M-Commerce: Seizing the Immediate Opportunity to Build for the Future (Strategic Focus)

    Datamonitor, Apr 2010 , Pages: 34
    Two overarching factors are influencing banks' renewed interest in m-commerce. Firstly, m-commerce is an intrinsic component of mobile banking, a channel which institutions have been making increased...
  • Mobile Commerce Market in Korea 2009-2013

    Infiniti Research Limited, Mar 2010 , Pages: 20
    Mobile Commerce or M-commerce is defined as the buying and selling of goods and services through mobile devices It is the ability to conduct wireless commerce transactions using the applications available...
  • Mobile Commerce Market in U.S. 2009-2013

    Infiniti Research Limited, Mar 2010 , Pages: 18
    Mobile Commerce or M-commerce is defined as the buying and selling of goods and services through mobile devices. It is the ability to conduct wireless commerce transactions using mobile applications...
  • Apple: iPhone and App Store

    Generator Research Limited, Jan 2009 , Pages: 30
    This report reviews Apple's new position in the mobile market by reviewing the company and its historic performance over the last eight years and detailing the iPhone and App Store A forecast is provided...
  • Enterprise Mobile Data Services Spending by Size of Business and Vertical Industry, 2006–2011 (Forecast Data File)

    In-Stat/MDR, Apr 2007 , Pages: 7
    This Microsoft Excel data file includes detailed forecasts of enterprise (firms with 1,000+ employees) wireless data services spending for the 2006-2011 period This data file provides detail for the...
  • Mobile Market Trends: 2005-2010

    Ovum, Jan 2007 , Pages: 16
    The worldwide forecasts for total connections and ARPU has recently been published. This report analyses some of the key themes and underlying trends shaping these forecasts. Topics covered: Key messages Total...
  • Emerging Business Models for Mobile Advertising

    Ovum, Jan 2007 , Pages: 8
    This report analyses the emerging business models for mobile advertising, including cost-per-thousand, cost-per-click and cost-per-acquisition models. Key topics covered: - Cost-per-thousand model -...
  • Smartpay - Top Me Up Scotty!

    Maverick China Research, Jan 2007
    Smartpay is one of the larger mobile payment companies in China offering SMS-based payment services Currently, Smartpay's main service is mobile top-up - that is, paying one's phone bill through the...
  • Mobile Payment in China – Report Package Deal

    Maverick China Research, Oct 2006
    The Mobile Payment in China – Report Package Deal comprises of two reports Mobile Payment in China: Bricks & Clicks Going Mobile? and Mobile Top-up and M-payment Adoption in China Mobile Payment in...
  • Mobile Wholesale: A Growing Opportunity for Mobile Operators

    Ovum, Sep 2006 , Pages: 6
    The mobile wholesale market is an immature market, where mobile network operators are already generating profit and will be able to improve profitability as they take advantage of new opportunities....
  • Indonesia Premium Content Market

    Frost & Sullivan, Sep 2006
    This Research Service provides an in-depth study of the influences of various industry players, the contributors, and drivers as well as restraints that make up the profile of the Mobile Content industry...
  • The Fragmented Landscape of Mobile Broadcast Solutions

    Ovum, Aug 2006 , Pages: 26
    This report analyses the various mobile TV solutions, including DVB-H, T-DMB, MediaFLO, DAB-IP, MBMS, TDtv and satellite DVB-H. Cellular networks are not designed to deliver the same content simultaneously...
  • Paypal, LUUP, OBOPAV: Independent Service Providers To Revive Mobile Payments?

    Ovum, Aug 2006 , Pages: 14
    This report reviews the current status of the m-payment market and analyses the strategies of independent service providers such as PayPal, LUUP and Obopay, which have recently launched new m-payment...
  • Devices for Children: A Fine Line for Operators To Tread

    Ovum, Jul 2006 , Pages: 15
    Many developed markets now have penetration levels in excess of 100%, which means there are very few new customers that have not previously owned a mobile phone. This means the average first-time users...
  • The Future of Mobile Commerce in Japan

    ROA Holdings, Jul 2006 , Pages: 93
    The Future of Mobile Commerce in Japan report focuses on trends, players and consumer behavior in the mobile market of Japan. The report is useful for mobile carriers who seek new income sources in...
  • Mobile & Remote Worker Needs Assessment

    Continental Automated Buildings Association, Jun 2006
    Balancing work and life (family and leisure time) is of paramount importance to consumers This project will determine, in part, if corporate policies regarding mobile and remote work, along with supporting...
  • Mobile Worker IHA Research Pilot

    Continental Automated Buildings Association, Jun 2006
    A public work space built specifically to meet the needs of mobile workers—workers who use a PC at least 15 percent of the time and have the freedom to work from home, the office or some ‘third place,...
  • Mobile Linux: A Sheep in Wolfs Clothing?

    Ovum, May 2006 , Pages: 18
    Rapid advances in handset hardware (in terms of CPUs, displays, cameras, radios, input methods and so on) and accelerating deployment of new services by mobile operators are placing increasing importance...
  • VSNL Internationals Wholesale Mobile Content Service: A Case Study

    Ovum, Apr 2006 , Pages: 7
    International wholesale operator Teleglobe, acquired by VSNL International on 13 February 2006, is building on its market position as a leading provider of wholesale and managed services to the mobile...
  • Sports Services on the Mobile Network

    Ovum, Apr 2006 , Pages: 13
    In all types of mass media, sports have proved to be one of the mainstay sources for content. Newspapers, magazines, radio and TV channels all feature sports content heavily – and in some cases, exclusively...
  • U.S. Next Generation Mobile Resource Management (MRM) Markets

    Frost & Sullivan, Apr 2006
    Next Generation Mobile Resource Management (MRM) solutions encompass far more than just fleet tracking and asset management tools A new breed of MRM solutions is now integrating multiple technologies...
  • Merger and Acquisition Strategies of European Mobile Operators

    Ovum, Apr 2006 , Pages: 14
    This report analyses the history of European mobile operators merger and acquisition strategies, from the heady days of empire building, through the burst of the telecoms bubble and then up to current-day...
  • World Mobile Infrastructure 2006

    Visant Strategies, Inc, Feb 2006 , Pages: 164
    In 2006 as mobile operators in both saturated markets and developing ones continue to build towards a world where mobile voice dominates and wireless data use is building, infrastructure vendors will...
  • Mobile Content Delivery: Direct to Consumer

    Generator Research Limited, Jan 2006 , Pages: 19
    How to Avoid Premium SMS and Minimise Data Charges - Problem Description - Premium SMS - Data Charges - Solutions - Credit/Debit Cards - Financials The report starts by reviewing the direct-to-consumer...
  • Baseband Industry Study, 2005-2006

    Research In China, Jan 2006 , Pages: 150
    For most mobile handsets, baseband is the most expensive semiconductor device. As the price TFT-LCD display is declining, baseband semiconductor is becoming the most expensive mobile handset device....
  • The Mobile Music Market in China 2005

    Research In China, Nov 2005 , Pages: 100
    Mobile music is also called wireless music; it is a kind of service that playing music on mobile phones by downloading from telecommunication networks. Mobile music includes mobile phone ring tone,...
  • China's Mobile Value-Added Market Study 2005

    Research In China, Nov 2005
    This report provides a comprehensive and in-depth analysis of China's mobile value-added market in 2005 as well as prospects and forecasts of the industry in the 3G era. The report integrates research...
  • Mobile Consumer Markets: Mobile Advertising, Brands and Affinity Marketing

    In-Stat/MDR, Aug 2005 , Pages: 39
    Mobile consumers in the US still aren't enthusiastic about the idea of receiving advertising on their handsets, but a recent survey shows that location-based ads, opt-in advertising and advertiser-supported...
  • Mobile Consumer Data & Multimedia Services: Mobile Advertising, Brands and Affinity Marketing

    In-Stat/MDR, Aug 2005 , Pages: 39
    Mobile consumers in the US still aren't enthusiastic about the idea of receiving advertising on their handsets, but a recent survey shows that location-based ads, opt-in advertising and advertiser-supported...
  • Mobile Sales Force Automation

    Frost & Sullivan, Aug 2004
    Bid to Improve Sales Effectiveness Fuels Growth in Mobile Sales Technology Mobile sales tools are becoming indispensable for businesses attempting to build effective and productive sales forces in...
  • European Mobile Enterprise Application Markets

    Frost & Sullivan, Jul 2004
    Proving ROI Is Still a Concern for Vendors and Service Providers of Mobile Enterprise Applications In key industries such as manufacturing, utilities and transport, mobile enterprise applications...
  • Next Generation U.S. Mobile Office Markets

    Frost & Sullivan, Jul 2004
    End Users Turn to Mobile Office Applications for Maximizing Organizational Efficiency Increasing pressure faced by enterprises to enhance workflow efficiency and convert ‘down-time’...
  • Evolving Global Mobile Commerce: Strategies, Trends and Opportunities

    Digital Vector, Jul 2004 , Pages: 582
    Mobile Internet market is different from the fixed Internet due to its unique aspects such as: mass customizable location specific content, anytime anywhere access to data and transfer of cash from...
  • Mobile Commerce Takes Off

    Telecom Trends International (TTI), Apr 2004 , Pages: 195
    This study provides a comprehensive assessment of current status and emerging trends in mobile commerce. It quantifies and forecasts the m-commerce market, covering - digital content - online shopping -...
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