Mobile commerce offers a large variety of solutions, applications, and services driven by emerging technologies, use cases, and business models, which makes it quite different and more dynamic than traditional e-commerce. Mobile commerce revenues are expected to witness strong growth in the next years, driven by the introduction of the tablet computing and the next generation smart phones. The five keywords for marketers looking to boost their campaigns include both new technologies and
well-established marketing tools: Near field communication, Location-based mobile advertising, SMS, QR codes, and Social media.
Get a detailed picture of this flamboyant and rapidly changing market with the publications listed under Research and Markets’ M-commerce category. They cover every conceivable aspect of mobile commerce, both from a technical and a marketing perspective, including contactless payments, mobile advertising, mobile banking, the use of social networks for m-commerce, software and technologies for m-commerce, and more.
The wide readership of this category includes engineers, software developers, marketers, and decision-makers in the telecommunications industry, particularly mobile network operators, handset and tablet manufacturers, mobile payment service providers, content and applications aggregators, and telecommunications infrastructure providers.
The top players that are leading the way are profiled in our publications, including the world’s giants Apple and Google, and many more.