Global Digital OOH Market by Format (Bus-stop DOOH Advertising, Car-top DOOH, Digital Billboards), Content Type (Images, Interactive Content, Videos), End-User - Forecast 2024-2030

The Digital OOH Market size was estimated at USD 24.05 billion in 2023, USD 26.30 billion in 2024, and is expected to grow at a CAGR of 10.35% to reach USD 47.94 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Digital OOH Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Digital OOH Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Digital OOH Market, highlighting leading vendors and their innovative profiles. These include Adams Outdoor Advertising, APG|SGA AG, Blue Line Media LLC, Broadsign, Burkhart Marketing Partners, Inc., Capitol Outdoor, Inc., Clear Channel Outdoor, LLC, Daktronics, Inc., Eye Media, ApS., Global Media Group Services Limited, Intersection Parent, Inc., JCDecaux Group, Lamar Advertising Company, Lightbox OOH Video Network, Mvix(USA), Inc., Ocean Outdoor UK Limited, oOh!media Limited, OUTFRONT Media Inc., Primedia Proprietary Limited, QMS Media Pty Ltd, Samsung Electronics Co., Ltd., Sharp NEC Display Solutions Europe GmbH, Ströer CORE GmbH & Co. KG, Talon Outdoor, and The Times Group.

Market Segmentation & Coverage

This research report categorizes the Digital OOH Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Format
  • Bus-stop DOOH Advertising
  • Car-top DOOH
  • Digital Billboards
  • Elevator DOOH Screens
  • Footpath DOOH
  • Interactive Kiosks
  • Transit Screens
  • Video Walls
• Content Type
  • Images
  • Interactive Content
  • Videos
• End-User
  • Automotive
  • BFSI
  • Government Agencies
  • Healthcare & Pharmaceuticals
  • Retail
  • Telecommunication & IT

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

The report offers valuable insights on the following aspects

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as

1. What is the market size and forecast of the Digital OOH Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Digital OOH Market?
3. What are the technology trends and regulatory frameworks in the Digital OOH Market?
4. What is the market share of the leading vendors in the Digital OOH Market?
5. Which modes and strategic moves are suitable for entering the Digital OOH Market?

Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report

Please note: This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

With the purchase of this report at the Multi-user License or greater level, you will have access to one hour with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This will need to be used within three months of purchase.

This report also includes a complimentary Excel file with data from the report for purchasers at the Site License or greater level.