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Concentrates in Italy

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    Report

  • 33 Pages
  • December 2023
  • Region: Italy
  • Euromonitor International
  • ID: 219838
Description Jump to:
Liquid concentrates manages to perform slightly better than powder concentrates, albeit off-trade volume sales remain in a slight decline, with on-trade performing better thanks to the revival of foodservice. Overall, liquid concentrates have a relatively strong tradition in Italy, especially when it comes to summer drinks. Indeed, flavours such as mint and almond represent classic Italian non-alcoholic refreshments.

The Concentrates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

CONCENTRATES IN ITALYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Liquid concentrates, whilst traditional, suffer from an old-fashioned image
  • Powder concentrates continue to fall out of favour and see ongoing competition from RTD tea and cold infusions
  • Fabbri maintains its lead and broadens its Mixybar Plus line
PROSPECTS AND OPPORTUNITIES
  • Liquid concentrates will continue to suffer from increasingly old-fashioned image and competition from other soft drinks categories
  • Powder concentrates continues to face challenges, leading to a flat ongoing performance
  • SodaStream to increase penetration through on-trade channels
CATEGORY DATA
  • Concentrates Conversions
  • Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 3 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 5 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 6 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 7 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 8 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 9 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 10 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 11 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 12 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 15 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028
SOFT DRINKS IN ITALY
EXECUTIVE SUMMARY
  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?
MARKET DATA
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
  • Table 24 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 26 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 27 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 28 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 29 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 30 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2019-2023
  • Table 31 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2020-2023
  • Table 32 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 33 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 34 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 36 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 37 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 38 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 39 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 47 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 51 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028
APPENDIX
  • Fountain sales in Italy
DISCLAIMER
SOURCES
  • Summary 2 Research Sources

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Fruit Squash is a type of beverage, typically made from a combination of fruit juice, sugar, and water. It is usually served chilled and is popular in many countries around the world. It is often used as a mixer for alcoholic drinks, or as a refreshing drink on its own. Fruit Squash is typically sold in bottles or cans, and is available in a variety of flavors. Fruit Squash is a popular choice for those looking for a healthier alternative to sugary soft drinks. It is often seen as a healthier option due to its lower sugar content and the presence of vitamins and minerals from the fruit juice. It is also a popular choice for those looking for a more natural alternative to artificial sweeteners. Fruit Squash is widely available in supermarkets, convenience stores, and other retail outlets. Many companies produce Fruit Squash, including brands such as Ocean Spray, Ribena, and Langers. There are also many smaller, independent companies that produce Fruit Squash, such as Belvoir Fruit Farms and Fentimans. Show Less Read more

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