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Concentrates in Bulgaria Product Image

Concentrates in Bulgaria

  • Published: May 2014
  • Region: Bulgaria
  • 29 pages
  • Euromonitor International

Concentrates is a very mature category and it faced increasing levels of competition from other, either cheaper, or more modern soft drinks. In 2013, Bulgarian consumers did not view concentrates as very convenient to prepare and not very healthy since it contains artificial colours, sweeteners and is also high in sugar. For this reason, they preferred either to buy carbonates or fruit-flavoured drinks (no juice content) as they do not need to be diluted with water and are competitively priced,...

The Concentrates in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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CONCENTRATES IN BULGARIA

May 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Summary 1 Conversion Factors for Ready-to-Drink (RTD) Concentrates
Table 1 Off-trade Sales of Concentrates (as sold) by Category: Volume 2008-2013
Table 2 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2008-2013
Table 3 Off-trade Sales of Concentrates (RTD) by Category: Volume 2008-2013
Table 4 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2008-2013
Table 5 Off-trade Sales of Concentrates by Category: Value 2008-2013
Table 6 Off-trade Sales of Concentrates by Category: % Value Growth 2008-2013
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2009-2013
Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2010-2013
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2009-2013
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2010-2013
Table 11 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 2009-2013
Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2013
Table 13 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 2009-2013
Table 14 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2013
Table 15 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2013-2018
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2013-2018
Table 17 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 18 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 19 Forecast Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 20 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Executive Summary
Soft Drinks Increases Its Volume Growth Considerably in 2013
Demand for Healthier Products Drives Growth
Both Multinationals and Local Companies Define the Competitive Environment
the Modern Retail Trade Continues Its Uninterrupted Growth
Performance To Improve Over Forecast With Volume Growth Significantly Higher Than During the Review Period
Key Trends and Developments
Recovering Economy and On-trade Sales Drive Soft Drinks Growth
Demand for Modern and Affordable Products Drives Growth
Private Label Lines Penetrate in Bulgaria
Market Data
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013
Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2008-2013
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013
Table 33 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013
Table 34 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013
Table 35 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013
Table 36 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013
Table 37 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013
Table 38 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013
Table 39 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2008-2013
Table 40 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2008-2013
Table 41 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2013
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2013-2018
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2013-2018
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2013-2018
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Appendix
Fountain Sales in Bulgaria
Market Data
Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 51 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2008-2013
Table 53 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2008-2013
Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 55 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2013-2018
Table 57 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2013-2018
Definitions
Sources
Summary 2 Research Sources

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