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Concentrates in Bulgaria Product Image

Concentrates in Bulgaria

  • Published: July 2013
  • Region: Bulgaria
  • 31 pages
  • Euromonitor International

Powder and liquid concentrates were in the two opposite states of development: while powder concentrates was actively advertised and developed, liquid ones declined over the review period because few new product developments or other innovations were made by companies producing them. This trend continued in 2012. Some companies which make powder concentrates even tried to position them as healthy in line with the health-conscious trends, emphasising sugar-free products fortified with vitamins.

The Concentrates in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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CONCENTRATES IN BULGARIA

July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (as sold) by Category: Volume 2007-2012
Table 2 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2007-2012
Table 3 Off-trade Sales of Concentrates (RTD) by Category: Volume 2007-2012
Table 4 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2007-2012
Table 5 Off-trade Sales of Concentrates by Category: Value 2007-2012
Table 6 Off-trade Sales of Concentrates by Category: % Value Growth 2007-2012
Table 7 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2008-2012
Table 8 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2009-2012
Table 9 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2008-2012
Table 10 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2009-2012
Table 11 Company Shares of Concentrates (RTD) by Off-trade Volume 2008-2012
Table 12 Brand Shares of Concentrates (RTD) by Off-trade Volume 2009-2012
Table 13 Company Shares of Concentrates by Off-trade Value 2008-2012
Table 14 Brand Shares of Concentrates by Off-trade Value 2009-2012
Table 15 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2012-2017
Table 16 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2012-2017
Table 17 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 18 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 19 Forecast Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 20 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Executive Summary
the Effects of the Economic Crisis Are Weakening
Bulgarians Are Becoming More Health-conscious
Multinationals Are Growing Their Shares at the Expense of Small Local Companies
Off-trade Generated the Majority of Volume Sales While On-trade Led in Value Terms
Slower Volume Growth But Higher Constant Value Expected Over the Review Period
Key Trends and Developments
the EU Recession Affects Sales of Non-alcoholic Drinks
the Soft Drinks Market in Bulgaria Is Consolidating
Companies Develop Different Product Lines for On- and Off-trade
Pet Packaging Dominates in Off-trade
Modern Retailing Chains Grow at the Expense of Small Traditional Retailers
Market Data
Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 23 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 24 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 26 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 28 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 29 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 30 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 31 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 32 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 33 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 34 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 35 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 36 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 37 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 38 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 39 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 40 Penetration of Private Label by Category by Value 2007-2012
Table 41 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 46 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Bulgaria
Table 50 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 51 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 52 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 53 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 54 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 55 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 56 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 57 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Sources
Summary 2 Research Sources

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