Global Sports Sponsorship Market by Type (Events, Individuals, Sports), Sponsored Services (Financial Sponsors, In-kind Sponsors, Media Sponsors), Sponsor Categories, Sport Type, End-use, Sponsorship Providers - Forecast 2023-2030

The Sports Sponsorship Market size was estimated at USD 97.35 billion in 2022, USD 105.47 billion in 2023, and is expected to grow at a CAGR of 8.68% to reach USD 189.54 billion by 2030.

Sponsorship is the financial support for any sport, including an event, game, or performer, by an outside body (which can be a person or organization) for the mutual benefit of both parties. These sponsorships are offered at all levels of sport for teams and individuals. Professional sports have attracted sponsors to finance primary aspects of the business, including the expense of managing stadiums through naming rights. Brands can benefit from sports sponsorships across all levels of sports.Sports provide a wide audience that can be reached in many different ways. Therefore, brands can raise awareness and change their images to suit their changing marketing objectives. However, the risk of returns and limited partner transparency can impact the sponsors. At present, businesses and sports events are fully immersed in the digital age, and there are more opportunities for sponsor brands to leverage sports and engage with their audiences efficiently.

Regional Insights

The sports sponsorship market is continuously growing in the Americas owing to the rising number of diverse sports events, high spending on sports promotion, and marketing strategies. The presence of giant sponsors supports large-scale sponsorships for sports events and individuals. In Europe, the Middle East & Africa, the popularity of sports such as football and rugby union attracted significant sponsorship over the period. The increasing sponsorship offerings for these popular sports from major automotive, consumer goods, and sports goods companies in the region have created a boost in the regional market. The several new deals and extended agreements of sports sponsorship in the Asia-Pacific and encouraging large-scale sports events by the government are offering lucrative growth for sports sponsorship in the region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Sports Sponsorship Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Sports Sponsorship Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Sports Sponsorship Market, highlighting leading vendors and their innovative profiles. These include Adidas AG, Ajinomoto Co., Inc., Anheuser-Busch InBev SA/NV, Anta Sports Products Limited, ASICS Corporation, BYJU'S, Castrol Limited, DICK'S Sporting Goods, Inc., Emirates Group, Etihad Airways PJSC, Ford Motor Company, Heineken N.V., Hero MotoCorp Ltd., Hyundai Motor Company, Infront Sports & Media AG, Intel Corporation, iProSports Ltd., Microsoft Corporation, Molson Coors Beverage Company, Monster Beverage Corporation, MRF Limited, Nike, Inc., Nissan Motor Co., Ltd., PepsiCo, Inc., Puma SE, Qatar Airways Group, Q.C.S.C., RealityBLU, Inc., Red Bull GmbH, Reebok International Ltd., Reliance Jio Infocomm Ltd., Rolex SA, Samsung Electronics Co., Ltd., State Farm Group, The Coca-Cola Company, The Procter & Gamble Company, and UPSTOX.

Market Segmentation & Coverage

This research report categorizes the Sports Sponsorship Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Type
  • Events
  • Individuals
  • Sports
  • Teams
• Sponsored Services
  • Financial Sponsors
  • In-kind Sponsors
  • Media Sponsors
  • Promotional Sponsors
• Sponsor Categories
  • Main Sponsor
  • Official Partner
  • Official Sponsor
  • Technical partner
  • Title sponsor
• Sport Type
  • Baseball
  • Basketball
  • Cricket
  • Football
  • Golf
  • Tennis
• End-use
  • Competition Sponsorship
  • Training Sponsorship
• Sponsorship Providers
  • Aerospace & Defense
  • Automotive & Transportation
  • Banking, Financial Services & Insurance
  • Building, Construction & Real Estate
  • Consumer Goods & Retail
  • Education
  • Energy & Utilities
  • Government & Public Sector
  • Healthcare & Life Sciences
  • Information Technology
  • Manufacturing
  • Media & Entertainment
  • Telecommunication
  • Travel & Hospitality

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

The report offers valuable insights on the following aspects

1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as

1. What is the market size and forecast of the Sports Sponsorship Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Sports Sponsorship Market?
3. What are the technology trends and regulatory frameworks in the Sports Sponsorship Market?
4. What is the market share of the leading vendors in the Sports Sponsorship Market?
5. Which modes and strategic moves are suitable for entering the Sports Sponsorship Market?

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