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Meat in the United Kingdom

Euromonitor International, April 2011, Pages: 13


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The growth of meat in 2010 was driven by strong performances of both pork and chicken. This was another year of strong growth for poultry, which was boosted by sales of whole chickens, rather than just breasts or drumsticks, etc. Many retailers offered poultry in promotions, often as three cuts for £10. The popularity of such a promotion helped to keep volumes up as consumers, increasingly entertaining at home but also looking to save on price, used the whole bird as the centrepiece at dinner...

The Meat in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2006-2010, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Meat market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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