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Meat In Germany
Euromonitor International, April 2011, Pages: 12
Meat demonstrated a negligible decline in consumption in 2009, and continued to do so in the post-crisis year of 2010. Price fluctuations were registered in Germany on fresh meat and meat products. However, the health issue was the key impacting indicator on the slowdown in meat consumption. A switch to white meat was again an issue as an alternative to cost-intensive red meat. Poultry is also popular among health-conscious consumers.
The Meat in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2006-2010, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Meat market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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