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Colour Cosmetics in Thailand

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    Report

  • 31 Pages
  • May 2023
  • Region: Thailand
  • Euromonitor International
  • ID: 119708
After the relaxation of COVID-19 restrictions, Thai consumers gradually resumed their normal daily activities. Colour cosmetics saw an upturn in demand as more consumers returned to wearing make-up when they went out socialising, working and participating in other activities outside of the home. Nevertheless, current value sales were unable to return to anywhere near the pre-pandemic level in 2022.

The Colour Cosmetics in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Colour Cosmetics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

COLOUR COSMETICS IN THAILAND
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Hybrid products drive growth, but sales remain low compared with pre-pandemic
  • E-commerce maintains share growth despite return to health and beauty specialists
  • Players offer promotions to try and attract price-sensitive consumers
PROSPECTS AND OPPORTUNITIES
  • As some consumers continue to wear a mask, recovery will be protracted
  • More sophisticated demand expected to drive new product launches
  • Interesting developments in omnichannel retailing
CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
  • Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
  • Table 5 LBN Brand Shares of Eye Make-up: % Value 2019-2022
  • Table 6 LBN Brand Shares of Facial Make-up: % Value 2019-2022
  • Table 7 LBN Brand Shares of Lip Products: % Value 2019-2022
  • Table 8 LBN Brand Shares of Nail Products: % Value 2019-2022
  • Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
  • Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
  • Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN THAILAND
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources