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Deodorants in Hungary

  • ID: 119716
  • Report
  • May 2016
  • Region: Hungary
  • 27 pages
  • Euromonitor International
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Consumers’ price sensitivity continued to determine deodorants sales in 2015. Consumers got used to frequent discounting during the review period and waited for discount periods to buy favoured brands. In 2015 the majority of deodorants were sold during promotions such as three for the price of two. Due to strong price competition, unit prices of different brands were similar in retail outlets and consumers usually chose the brand that was discounted.

The Deodorants in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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DEODORANTS IN HUNGARY

May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2010-2015
Table 2 Sales of Deodorants by Category: % Value Growth 2010-2015
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Deodorants: % Value 2011-2015
Table 5 LBN Brand Shares of Deodorants: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2012-2015
Table 7 Forecast Sales of Deodorants by Category: Value 2015-2020
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020
Avon Cosmetics Hungary Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
Summary 1 Avon Cosmetics Hungary Kft: Key Facts
Summary 2 Avon Cosmetics Hungary Kft: Operational Indicators
Competitive Positioning
Summary 3 Avon Cosmetics Hungary Kft: Competitive Position 2015
L'Oréal Magyarország Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
Summary 4 L'Oréal Magyarország Kft: Key Facts
Summary 5 L'Oréal Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 6 L'Oréal Magyarország Kft: Competitive Position 2015
Unilever Magyarország Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
Summary 7 Unilever Magyarország Kft: Key Facts
Summary 8 Unilever Magyarország Kft: Operational Indicators
Competitive Positioning
Summary 9 Unilever Magyarország Kft: Competitive Position 2015
Executive Summary
Outstanding Growth in Beauty and Personal Care
Sunday Closing Time Has No Effect on Sales
Mass Dominates, Premium Gains
Fragrance in Brand Extensions
Stable Growth Is Expected Over the Forecast Period
Key Trends and Developments
Rising Incomes Drive Outstanding Growth in Beauty and Personal Care
Strengthening Premiumisation
Shopping Weekends Are Extremely Popular
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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