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Deodorants in Italy
Euromonitor International, June 2011, Pages: 33
Deodorants sales are no longer characterised by seasonality as they were previously, when a peak in sales was registered during the warmest periods of the year. This trend drove sales in 2010, due largely to the growing attention consumers are placing on their personal hygiene, since products within the deodorants category are considered basic and essential in order to feel comfortable.
The Deodorants in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Deodorants market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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