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Deodorants in Taiwan

  • ID: 119722
  • May 2016
  • Region: Taiwan
  • 19 pages
  • Euromonitor International
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Growth in deodorants remained healthy in current value terms in 2015, although somewhat slower than during the previous year. Growth was supported by the more active population, with more people engaging in outdoor pursuits. Companies were also active in promoting the use of deodorants through both mass media and social media.

The Deodorants in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Deodorants market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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DEODORANTS IN TAIWAN

May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2010-2015
Table 2 Sales of Deodorants by Category: % Value Growth 2010-2015
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Deodorants: % Value 2011-2015
Table 5 LBN Brand Shares of Deodorants: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2012-2015
Table 7 Forecast Sales of Deodorants by Category: Value 2015-2020
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020
Executive Summary
Slow But Steady Growth
Eco-friendly and Chemical-free Products Gain Favour Amongst Consumers
the Increasing Number of New Entrants From Korea Threaten the Existing Multinational Brands
Korean Brands Lead New Product Development
Premium Brands Are Expected To Enjoy Higher Value Growth Than Mass Brands Over the Forecast Period
Key Trends and Developments
Hydrating Is the Main Theme in Skin Care, As Well As Cosmetics
Dermocosmetic/pharma Brands Grow in Number, Along With Recommendations From Dermatologists
Beauty Specialist Retailers Compete With Drugstores/parapharmacies
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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