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Deodorants in Singapore

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    Report

  • 19 Pages
  • May 2023
  • Region: Singapore
  • Euromonitor International
  • ID: 221767
Deodorant roll-ons remained the leading category in terms of value sales within deodorants in 2022, and also continued to see the strongest growth. Marks and Spencer (M&S) entered this category in 2021 and immediately accounted for a notable share of sales, and its sales and share increased in 2022. M&S is not a brand name that many would associate with being a leading player in beauty and personal care. However, the British retailer is popular amongst Singaporean consumers due to its positionin...

The Deodorants in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

DEODORANTS IN SINGAPORE
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Deodorant roll-ons continues to lead deodorants
  • Deodorant creams become more popular due to influx of parallel imports and perceived hygiene
  • Brands market ingredients such as niacinamide, tranexamic acid, and vitamin C in whitening deodorants
PROSPECTS AND OPPORTUNITIES
  • Mini-sized deodorant roll-ons attract attention due to affordability and portability
  • Tried-and-tested regional brands to increase in popularity in light of tightening budgets and inflationary pressures
  • Charging a sustainability premium may not be viable due to consumer scepticism
CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2017-2022
  • Table 2 Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Deodorants: % Value 2018-2022
  • Table 5 LBN Brand Shares of Deodorants: % Value 2019-2022
  • Table 6 Forecast Sales of Deodorants by Category: Value 2022-2027
  • Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
  • Table 8 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN SINGAPORE
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources