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Fragrances in Hungary

Euromonitor International, July 2011, Pages: 25


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Current value sales of fragrances increased by 2% in 2010 due to increasing prices. Volume sales continued to decrease especially in the mass segments. Category growth rates indicate that fragrances continued to suffer from the negative effects of the economic crisis, and most consumers spent their money on more important items and reduced spending on non-essential goods, like fragrances. Nevertheless, sales of premium fragrances increased both in volume and value, as the narrow group of...

The Fragrances in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Mass Fragrances, Premium Fragrances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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