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Fragrances in Ukraine

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    Report

  • 23 Pages
  • July 2023
  • Region: Ukraine
  • Euromonitor International
  • ID: 224384
Over 2022 as a whole, fragrances did not perform as poorly as initially anticipated. Whereas fragrances are not considered first necessity products and are rather associated with indulgence, some consumers continued to purchase them regardless of the war’s impact; fragrances were perceived as creating a positive emotional feeling during an unsettling and challenging time. In addition, price increases for premium fragrances were not as high in 2022 compared to mass options.

The analyst's Fragrances in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Mass Fragrances, Premium Fragrances.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Fragrances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

FRAGRANCES IN UKRAINEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Reduction of target audience significantly impacts demand for fragrances in 2022, although some consumers continue to appreciate small indulgences
  • Premium fragrances hold strong share, while women’s segment dominates sales
  • Leader Avon Cosmetics loses ground to premium multi-brand players
PROSPECTS AND OPPORTUNITIES
  • Demand for premium fragrances set to recover with further opportunities to emerge
  • Stronger growth performance for mass fragrances over the forecast period
  • E-commerce likely to gain further share as distribution channel to gain wider reach
CATEGORY DATA
  • Table 1 Sales of Fragrances by Category: Value 2017-2022
  • Table 2 Sales of Fragrances by Category: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Fragrances: % Value 2018-2022
  • Table 4 LBN Brand Shares of Fragrances: % Value 2019-2022
  • Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
  • Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
  • Table 7 Forecast Sales of Fragrances by Category: Value 2022-2027
  • Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN UKRAINE
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 9 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 15 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research