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Hair Care in Belgium

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    Report

  • 24 Pages
  • April 2023
  • Region: Belgium
  • Euromonitor International
  • ID: 119784
Hair care experienced a decline in volume sales during 2022, attributed to various factors, including rising prices and pressure on purchasing power, as well as consumers shifting their spending towards other beauty and personal care categories that were heavily impacted by the pandemic, particularly fragrance and colour cosmetics. Additionally, hair care's maturity, particularly in standard shampoo, contributed to the negative performance.

The Hair Care in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

HAIR CARE IN BELGIUM
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Hair care volume sales suffer from price increases and consumers seek sustainable solutions in 2022
  • Colourants faces opposing purchasing influences in 2022
  • New product typologies meet consumer demand in 2022
PROSPECTS AND OPPORTUNITIES
  • Consumers are likely to be more cautious when buying hair care in the short term, with more focus on premium products in the medium term
  • Colourant sales to suffer thanks to natural trend over the forecast period
  • Innovation likely to focus on health and wellness during the forecast period, positively affecting hair care
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2017-2022
  • Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 6 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 7 LBN Brand Shares of Colourants: % Value 2019-2022
  • Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2019-2022
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 11 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN BELGIUM
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources