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Hair Care in Belgium

Euromonitor International, Aug 2011, Pages: 31


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The major trend in 2010 was the emergence of discount brands with a professional/salon hair care format and design. Two brands, first Syoss at the end of 2009 and then Franck Provost in June 2010, put a foothold shampoos and conditioners with large containers (500ml and 750ml) at discount prices. Per unit, such products were more expensive, but were real bargains in volume. Conventional competitors do not have the weight: for instance, Elseve is available for EUR3.50 for a 250ml bottle, while...

The Hair Care in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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