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Hair Care In Romania
Euromonitor International, Nov 2011, Pages: 28
Shampoo remains the most popular hair care product and is widely used in both urban and rural areas. Hair treatments such as conditioners or hair masks are less popular in the rural environment, but are increasingly demanded by consumers from urban areas, and are expected to enter rural locations in the near future. Advertising is intense for products from multinationals. This drives up sales and helps product spread in rural areas, as well as the expansion of the retail chains.
The Hair Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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