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Hair Care in Germany
Euromonitor International, June 2011, Pages: 40
There was a growing focus on specialist and solution-driven hair care towards the end of the review period. In response to the economic downturn, many consumers began to buy a narrower range of hair care. However, the products they chose were increasingly carefully chosen for their specific hair care or personal needs, particularly within conditioners. There was for example growing interest in products that claim to repair damage or coloured hair such as Unilever’s Dove repair therapy Color...
The Hair Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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