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Hair Care in Greece
Euromonitor International, May 2011, Pages: 34
The heavy recession that hit Greece during 2010 has hindered the progress of the hair care environment. Price promotions were key for most hair care product categories in 2010 as cash-strapped consumers chased offers. Meanwhile, consumers have eliminated any extravagance on hair treatments from their hair care routine – such as hair masks or serums – in an attempt to save money. Naturally, consumers could not afford unnecessary purchases; hence, companies prioritised value-for-money lines and...
The Hair Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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