+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Hair Care in Hungary

  • PDF Icon

    Report

  • 26 Pages
  • May 2023
  • Region: Hungary
  • Euromonitor International
  • ID: 119791
2022 saw multi-step unit price increases in hair care implemented by major retailers, resulting in a double-digit price increase for hair care products. Slightly increased demand in volume was observed, partly due to the presence of 600,000 Ukrainian refugees in Hungary, with 2% remaining in the country, and partly because of higher hair salon prices, leading more people to cut and care for their hair at home. This trend caused a shift towards normal shampoos from premium and professional option...

The Hair Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

HAIR CARE IN HUNGARY
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Hair care sees double-digit price increase in 2022
  • Consumers increasingly turn to at-home salon experiences
  • 'Skinification' trend appears in hair care
PROSPECTS AND OPPORTUNITIES
  • Ageing population to push demand for products addressing grey hair, while colour correcting shampoos will see more innovation
  • Stress-induced scalp issues to benefit growth in specialised solutions
  • Rising risk of UV damage offers potential for protective products
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2017-2022
  • Table 2 Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Hair Care: % Value 2018-2022
  • Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
  • Table 6 LBN Brand Shares of Hair Care: % Value 2019-2022
  • Table 7 LBN Brand Shares of Colourants: % Value 2019-2022
  • Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
  • Table 9 LBN Brand Shares of Styling Agents: % Value 2019-2022
  • Table 10 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
  • Table 11 Forecast Sales of Hair Care by Category: Value 2022-2027
  • Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
  • Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN HUNGARY
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 14 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 20 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources