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Hair Care in Russia
Euromonitor International, June 2011, Pages: 38
The trend of rebranding products to position them as salon-type or so-called “professional” products was evident in hair care in 2010. Consumer interest in hair care with professional positioning re-emerged as their incomes increased. Manufacturers introduced new brands and rebranded existing offerings, emphasising the kind of professional care treatments consumers receive in salons. Unilever Rus OOO rebranded its leading brand Sunsilk to Sunsilk Co-Creations and linked the new brand’s image...
The Hair Care in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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