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Sun Care in Belgium


Description: One of the main events in 2010 could be the launch of Nivea Sun Protect & Bronze in March. This stimulates the production of melanin and thus improves the sun protection of skin; thus the user can both self tan and naturally tan. Given the growing distrust regarding the dangers of sun but the persisting desire for a tan, this novelty reassured consumers, immediately became a hit, and the leading reference in many segments.

The Sun Care in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Aftersun, Self-Tanning, Sun Protection.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Sun Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.


Contents: Sun Care in Belgium
Euromonitor International
August 2011
List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Sun Care by Category: Value 2005-2010
Table 2 Sales of Sun Care by Category: % Value Growth 2005-2010
Table 3 Sun Care Premium Vs Mass % Analysis 2005-2010
Table 4 Sun Care Company Shares 2006-2010
Table 5 Sun Care Brand Shares by GBN 2007-2010
Table 6 Sun Care Premium Brand Shares by GBN 2007-2010
Table 7 Forecast Sales of Sun Care by Category: Value 2010-2015
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2010-2015
Table 9 Forecast Sun Care Premium Vs Mass % Analysis 2010-2015
Table 10 Retail Sales of Sun Protection by Factor: % Analysis 2005-2010
Table 11 Retail Sales of Sun Protection by Formulation: % Analysis 2005-2010
Table 12 Retail Sales of Self-Tanning by Formulation: % Analysis 2005-2010
Executive Summary
Moderate Growth Despite Encouraging Signs of Recovery
Success of Low-cost Brands
L'oréal the Undisputed Leader
Supermarkets Lead But Drugstores Enjoy Astonishing Breakthrough
Moderate Growth Expected Over Forecast Period
Key Trends and Developments
Belgian Consumers Remain Cautious in Spending
Manufacturers Pressurised by Emergence of Drugstores and Low-cost Brands
Major Players' Strategies To Overcome Possible Saturation
Natural Products Slowly Emerging From Niche Status
Convenience and Cocooning Remain Key Trends
Market Data
Table 13 Sales of Beauty and Personal Care by Category: Value 2005-2010
Table 14 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
Table 15 Sales of Premium Cosmetics by Category: Value 2005-2010
Table 16 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
Table 17 Beauty and Personal Care Company Shares by NBO 2006-2010
Table 18 Beauty and Personal Care Company Shares by GBO 2006-2010
Table 19 Beauty and Personal Care Brand Shares by GBN 2007-2010
Table 20 Penetration of Private Label by Category 2005-2010
Table 21 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
Table 22 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 25 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
Table 26 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
Definitions
Sources
Summary 1 Research Sources




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