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Baby Food In Kenya
Euromonitor International, Jan 2012, Pages: 39
Baby food has been boosted immensely by a recent baby boom, with several thousand children being born between 2010 and 2011. Official statistics estimate that over half the Kenyan population is under the age of 18, and with infant mortality dropping and better access to healthcare, that figure is likely to rise even higher over the forecast period.
The Baby Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Baby Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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