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Baby Food in Kenya Product Image

Baby Food in Kenya

  • ID: 1203039
  • February 2014
  • Region: Kenya
  • 39 pages
  • Euromonitor International

Packaged baby food continued to be beyond the spending capacity of the majority of Kenyan consumers and demand for baby food is therefore accessible only to the country’s middle-income and high-income consumers. Packaged baby food is often viewed as a status symbol and a luxury item by low-income Kenyan consumers. However, 2013 witnessed an increasing demand for baby food with the rising middle class in Kenya.

The Baby Food in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Baby Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

BABY FOOD IN KENYA

February 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Baby Food by Category: Volume 2008-2013
Table 2 Sales of Baby Food by Category: Value 2008-2013
Table 3 Sales of Baby Food by Category: % Volume Growth 2008-2013
Table 4 Sales of Baby Food by Category: % Value Growth 2008-2013
Table 5 Sales of Special Baby Milk Formula by Soy-based Vs Dairy-based: % Value 2013
Table 6 NBO Company Shares of Baby Food: % Value 2009-2013
Table 7 LBN Brand Shares of Baby Food: % Value 2010-2013
Table 8 Distribution of Baby Food by Format: % Value 2008-2013
Table 9 Forecast Sales of Baby Food by Category: Volume 2013-2018
Table 10 Forecast Sales of Baby Food by Category: Value 2013-2018
Table 11 Forecast Sales of Baby Food by Category: % Volume Growth 2013-2018
Table 12 Forecast Sales of Baby Food by Category: % Value Growth 2013-2018
Executive Summary
Double Digit Value Growth for Packaged Food Sales in Kenya
the Increasing Middle Class Spurring Packaged Food Growth
Bidco Oil Refineries Ltd Remains the Leader in Packaged Food
Modern Outlets Are the Most Popular for Sales of Packaged Food
Good Economic Prospects But Lesser Impact on Packaged Food Sales Due To the New Vat on Basic Goods
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
Table 14 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
Table 15 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 16 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 17 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
Table 18 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
Table 19 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
Table 20 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
Table 21 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
Table 22 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
Table 23 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
Table 24 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
Table 25 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
Table 26 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 27 Sales of Meal Solutions by Category: Volume 2008-2013
Table 28 Sales of Meal Solutions by Category: Value 2008-2013
Table 29 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
Table 30 Sales of Meal Solutions by Category: % Value Growth 2008-2013
Table 31 NBO Company Shares of Meal Solutions: % Value 2009-2013
Table 32 LBN Brand Shares of Meal Solutions: % Value 2010-2013
Table 33 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
Table 34 Forecast Sales of Meal Solutions by Category: Value 2013-2018
Table 35 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
Table 36 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018
Market Insight - Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 37 Sales of Nutrition/Staples by Category: Volume 2008-2013
Table 38 Sales of Nutrition/Staples by Category: Value 2008-2013
Table 39 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
Table 40 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
Table 41 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
Table 42 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
Table 43 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
Table 44 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
Table 45 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
Table 46 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018
Market Data
Table 47 Sales of Packaged Food by Category: Volume 2008-2013
Table 48 Sales of Packaged Food by Category: Value 2008-2013
Table 49 Sales of Packaged Food by Category: % Volume Growth 2008-2013
Table 50 Sales of Packaged Food by Category: % Value Growth 2008-2013
Table 51 GBO Company Shares of Packaged Food: % Value 2009-2013
Table 52 NBO Company Shares of Packaged Food: % Value 2009-2013
Table 53 LBN Brand Shares of Packaged Food: % Value 2010-2013
Table 54 Distribution of Packaged Food by Format: % Value 2008-2013
Table 55 Distribution of Packaged Food by Format and Category: % Value 2013
Table 56 Forecast Sales of Packaged Food by Category: Volume 2013-2018
Table 57 Forecast Sales of Packaged Food by Category: Value 2013-2018
Table 58 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 59 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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