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Fragrances in Nigeria
Euromonitor International, June 2011, Pages: 17
Fragrances showed a strong recovery from the economic crisis in 2010, with current value growth exceeding that recorded in 2009. As disposable incomes rose, more and more consumers were able to afford fragrances products, while existing users were encouraged to trade up to more expensive brands. Marketing activities new launches and improvements in distribution also contributed to the positive development of the category, as did the growing efforts of Nigeria authorities to combat the trade in...
The Fragrances in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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