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Baby Food in Nigeria
Euromonitor International, Nov 2010, Pages: 45
Value growth for baby food stood at 4% in 2010. Demand was driven by working mothers who want to resume to their professional life soon after pregnancy. This trend boosted sales of packaged baby food, especially premium brands which offer the best quality claims. Even though breastfeeding is generally the more preferred form of feeding, mothers often do not have a choice since they have to go back to work after maternity leave.
The Baby Food in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Baby Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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