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Beer in Kazakhstan
Euromonitor International, Feb 2012, Pages: 29
From the beginning of 2010 one of the key beer players, Carlsberg Kazakhstan TOO, started to produce major Baltic Beverages brands, which impacted growth of domestic beer sales and led to a decline in imported products over 2010-11. As a result consumers had an opportunity to purchase fresh Baltica beer at reduced unit prices. Furthermore, local manufacturers increased their advertising activities throughout the year and introduced new tastes for existing major brands. There was also active...
The Beer in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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