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RTDs/Highinstrength Premixes in India
Euromonitor International, Jan 2010, Pages: 54
RTDs have continued to slip in terms of popularity among the youth population, as white spirits, in particular vodka, have increasingly gained aspirational status, even in smaller cities and towns across India. Bacardi Breezer - the only significant product in this category in India - has faced increasing competition from the large number of imported and domestic vodkas which are targeted at young adults. The ease of mixing vodka with fruit juice and other mixers, as well as the availability of...
The RTDs/High-Strength Premixes in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: High-Strength Premixes, RTDs
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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