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2010 U.S. Display Advertising Industry Report
Barnes Reports, March 2010, Pages: 156
The U.S. Display Advertising Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including outdoor advertising, billboard advertising and poster advertising.
Industry Definition and Related Industries
NAICS 54185: Display Advertising Industry. This industry comprises establishments primarily engaged in creating and designing public display advertising, campaign materials, such as printed, painted, or electronic displays, and/or placing such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites.
Related Industries
- Advertising Agencies
- Media Representatives
- Printing Industry
U.S. Census Categories
NAICS 54185 - Display Advertising is almost comparable to:
100% of SIC 7312 - Display Advertising
Sub-Industries
- Outdoor advertising services
- Billboard advertising
- Poster advertising, outdoor
Please note, this report offers statistical information only and does not include an analysis of the figures.
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