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Bottled Water in Kenya
Euromonitor International, April 2011, Pages: 18
Growth was higher in 2010 than in 2009, with health a key driver behind the rising sales of bottled water. More consumers are increasing their daily intake of water, either because they want to follow a healthier daily eating pattern or because they wish to maintain their fluid intake as part of a weight-reducing regime. Consumers also see it as a lifestyle choice, forsaking caffeine and carbonates in favour of water.
The Bottled Water in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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