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Bleach in Italy
Euromonitor International, June 2011, Pages: 21
In 2010, bleach saw a positive performance, with volume sales growing by 1%. This was a result of rising economic concerns, with many trading down to low-priced bleach. However, many found they missed the convenience offered by easier-to-use products elsewhere in home care, such as toilet care products and surface care. In addition, the use of bleach was somewhat held back by cleaning agents becoming increasingly effective in product areas such as laundry detergents and spot and stain removers.
The Bleach in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Wipes in Italy
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