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Bleach in Germany
Euromonitor International, Sep 2011, Pages: 21
Bleach is a traditional product which suffers from saturation. In addition, manufacturers have introduced specialist value-added products which target individual household functions, such as toilet or kitchen cleaning products. These modern products are less aggressive on surfaces, and meet all the requirements which bleach once fulfilled in households. This development had a significant negative impact on the consumer demand for bleach.
The Bleach in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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