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Bleach in Germany

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    Report

  • 15 Pages
  • April 2023
  • Region: Germany
  • Euromonitor International
  • ID: 1268855
Despite its broad disinfecting characteristics, bleach is considered a heavy chemical by most consumers in Germany and now features less often in many household cleaning routines. As a result, volume sales of bleach declined throughout the review period. Local consumers are becoming increasingly conscious of the potential harmful effects of harsh chemicals on both their health and the environment.

The analyst's Bleach in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BLEACH IN GERMANYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Demand for bleach continues to decline in Germany
  • Dan Klorix remains dominant brand in bleach
  • Bleach not as commonly used in Germany compared to other markets
PROSPECTS AND OPPORTUNITIES
  • Innovation potential limited for bleach
  • Bleach to be negatively impacted by demand for eco-friendly alternatives
  • Dan Klorix projected to maintain lead
  • CATEGORY DATA
  • Table 1 Sales of Bleach: Value 2017-2022
  • Table 2 Sales of Bleach: % Value Growth 2017-2022
  • Table 3 NBO Company Shares of Bleach: % Value 2018-2022
  • Table 4 LBN Brand Shares of Bleach: % Value 2019-2022
  • Table 5 Forecast Sales of Bleach: Value 2022-2027
  • Table 6 Forecast Sales of Bleach: % Value Growth 2022-2027
HOME CARE IN GERMANY
EXECUTIVE SUMMARY
  • Home care in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2017-2022
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2017-2022
  • Table 9 Sales of Home Care by Category: % Value Growth 2017-2022
  • Table 10 NBO Company Shares of Home Care: % Value 2018-2022
  • Table 11 LBN Brand Shares of Home Care: % Value 2019-2022
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2017-2022
  • Table 13 Distribution of Home Care by Format: % Value 2017-2022
  • Table 14 Distribution of Home Care by Format and Category: % Value 2022
  • Table 15 Forecast Sales of Home Care by Category: Value 2022-2027
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources