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Bleach in Poland
Euromonitor International, July 2011, Pages: 15
Bleach continued to lose its popularity in Poland over 2010. The category is increasingly perceived as damaging to fabric and old-fashioned. There are many more modern measures attracting consumers. In the case of using bleach to clean the home, an example may be task-specific products, which, among others, have antibacterial properties, as well as multi-purpose cleaners that are popular in Poland. Bleach used during laundering is being superseded by spot and stain removers, which are perceived...
The Bleach in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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