Bleach in Serbia

Euromonitor International, August 2012, Pages: 13

Bleach posted another year of volume decline in 2011, the main reason for this being its poor image. Because chlorine is the main component, bleach is generally perceived as potentially unsafe for use on fabrics and has lost ground to more modern products such as spot and stain removers. Also significant has been the decline in number of consumers who use chlorine bleach as a substitute for various surface care products.

Euromonitor International's Bleach in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

BLEACH IN SERBIA
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2006-2011
Table 2 Sales of Bleach: % Value Growth 2006-2011
Table 3 Bleach Company Shares 2007-2011
Table 4 Bleach Brand Shares 2008-2011
Table 5 Forecast Sales of Bleach: Value 2011-2016
Table 6 Forecast Sales of Bleach: % Value Growth 2011-2016
Henkel Srbija Doo in Home Care (serbia)
Strategic Direction
Key Facts
Summary 1 Henkel Srbija doo: Key Facts
Summary 2 Henkel Srbija doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Henkel Srbija doo: Competitive Position 2011
Executive Summary
Recession Hampering Market Development
New Labels on Home Care Products
Empty Pockets Affect the Largest Players
Waiting for the First Discounter
Limited Consumption of Non-essential Products
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care by Category: Value 2006-2011
Table 9 Sales of Home Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Penetration of Private Label by Category 2006-2011
Table 13 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Home Care by Category: Value 2011-2016
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 4 Research Sources

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