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Hair Care in Macedonia
Euromonitor International, Aug 2011, Pages: 18
Due to the recession’s impact and a rising number of price-sensitive consumers, setting the right marketing strategy was crucial for hair care growth in 2010. Standard shampoos, as the dominant product category in volume terms, was particularly influenced by price sensitivity, since the mass of consumers were demanding the most affordable products. Leading market players promoted growth of the overall hair care category by setting the right mix between rising prices, innovative products, price...
The Hair Care in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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