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Oral Care in Germany

Euromonitor International, June 2011, Pages: 35


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Consumers began to follow increasingly complex oral care regimes during the review period as the sought to ensure better dental health. Following the advice of their dentists, consumers increasingly began to use dental floss on a daily basis before cleaning their teeth and there was an ongoing switch to power toothbrushes, while many also began to follow teeth cleaning with the use of mouthwashes/dental rinses. This trend underpinned a strong 5% volume growth for dental floss in 2010 and over...

The Oral Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Oral Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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