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Sanitary Protection in Bolivia
Euromonitor International, Aug 2011, Pages: 18
A price war was carried out by two leading brands: Kotex by Kimberly Bolivia and Nosotras by Familia Sancela Sucursal Bolivia (Sancela) during 2010. Both companies launched continuous price promotions for their basic products in an attempt to position their brands as the consumer’s first option. Promotions like “buy one, get one free” or “buy three units, get one pack of another variety free” were very common in most distribution channels all the year round. This strategy allowed these two...
The Sanitary Protection in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Household Care Wipes and Floor Cleaning Systems, Intimate Wipes, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Intimate Wipes, Standard Toilet Paper, Tablecloths.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Sanitary Protection market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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