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Hair Care in Peru
Euromonitor International, Aug 2011, Pages: 29
Segmentation plays a key role within standard shampoos, as Peruvian consumers have become more demanding and seek the product that will provide the best results for their type of hair (curly, straight, coloured) and the desired effect (shiny, prevention of hair loss, volume control, extra moisturising, extra straight appearance, dandruff control). In addition, following the successful 2009 launch of Head & Shoulders Control Caída, a product advertised towards men, there is an increasing...
The Hair Care in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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