Hair Care in Brazil

Euromonitor International, June 2012, Pages: 50

Argan oil is an ingredient which is well-known worldwide for use in hair care products; it is enriched with essential fatty acids, omega 6 and 9 and Vitamin E. Argan oil has been incorporated in new products since 2011 in the Brazilian market, thanks to its high hydration capacity and potent antioxidant effects. Many manufacturers of hair care products have added argan oil to their formulae, mainly in shampoos, conditioners, treatment creams and combing creams. In terms of the largest...

The Hair Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

HAIR CARE IN BRAZIL
Euromonitor International
June 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2006-2011
Table 2 Sales of Hair Care by Category: % Value Growth 2006-2011
Table 3 Hair Care Premium Vs Mass % Analysis 2006-2011
Table 4 Sales of Styling Agents by Type: % Value Breakdown 2006-2011
Table 5 Hair Care Company Shares 2007-2011
Table 6 Hair Care Brand Shares by GBN 2008-2011
Table 7 Styling Agents Brand Shares by GBN 2008-2011
Table 8 Colourants Brand Shares by GBN 2008-2011
Table 9 Salon Hair Care Company Shares 2007-2011
Table 10 Salon Hair Care Brand Shares by GBN 2008-2011
Table 11 Hair Care Premium Brand Shares by GBN 2008-2011
Table 12 Forecast Sales of Hair Care by Category: Value 2011-2016
Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2011-2016
Table 14 Forecast Hair Care Premium Vs Mass % Analysis 2011-2016
Table 15 Sales of Ethnic Hair Care as a % of Hair Care: % Value Analysis 2006-2011
Avon Cosméticos Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 1 Avon Cosméticos Ltda: Key Facts
Summary 2 Avon Cosméticos Ltda: Operational Indicators
Company Background
Production
Summary 3 Avon Cosméticos Ltda: Production Statistics 2010
Competitive Positioning
Summary 4 Avon Cosméticos Ltda: Competitive Position 2011
Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 5 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 6 Botica Comercial Farmacêutica Ltda: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 7 Botica Comercial Farmacêutica Ltda: Private Label Portfolio
Competitive Positioning
Summary 8 Botica Comercial Farmacêutica Ltda: Competitive Position 2011
Hypermarcas SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 9 Hypermarcas SA: Key Facts
Summary 10 Hypermarcas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Hypermarcas SA: Competitive Position 2011
Natura Cosméticos SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 12 Natura Cosméticos SA: Key Facts
Summary 13 Natura Cosméticos SA: Operational Indicators
Company Background
Production
Summary 14 Natura Cosméticos SA: Production Statistics 2010
Competitive Positioning
Summary 15 Natura Cosméticos SA: Competitive Position 2011
Niely Do Brasil Industrial Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 16 Niely do Brasil Industrial Ltda: Key Facts
Summary 17 Niely do Brasil Industrial Ltda: Operational Indicators
Company Background
Production
Summary 18 Niely do Brasil Industrial Ltda: Production Statistics 2011
Competitive Positioning
Summary 19 Niely do Brasil Industrial Ltda: Competitive Position 2011
Phitoteraphia Biofitogenia Laboratorial Biota Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 20 Phitoteraphia Biofitogenia Laboratorial Biota Ltda: Key Facts
Summary 21 Phitoteraphia Biofitogenia Laboratorial Biota Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 22 Phitoteraphia Biofitogenia Laboratorial Biota Ltda: Competitive Position 2011
Procter & Gamble Do Brasil SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 23 Procter & Gamble do Brasil SA: Key Facts
Company Background
Production
Summary 24 Procter & Gamble do Brasil SA: Production Statistics 2011
Competitive Positioning
Summary 25 Procter & Gamble do Brasil SA: Competitive Position 2011
Unilever Brasil Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 26 Unilever Brasil Ltda: Key Facts
Summary 27 Unilever Brasil Ltda: Operational Indicators
Company Background
Competitive Positioning
Summary 28 Unilever Brasil Ltda: Competitive Position 2010
Executive Summary
Growth Slows in Beauty and Personal Care in Brazil
Leading Direct Sellers Face Major Disruptions
the Leading Beauty Specialist Retailer Presents Healthy Growth
Health and Beauty Retailers Gains Share of Distribution
Brazil May Have Lost Some of Its Shine, But A Positive Outlook Remains for 2011-2016
Key Trends and Developments
Competitive Environment
Acquisitions Positively Impact Beauty and Personal Care in Brazil
Recent Concentration in Parapharmacies/drugstores Favours Sales of Beauty and Personal Care Products
Teenagers Is An Emerging Group Within Beauty and Personal Care
Despite Single-digit Growth in Local Currency in 2011, Brazil Leads Value Growth Within Bric Countries
Market Data
Table 16 Sales of Beauty and Personal Care by Category: Value 2006-2011
Table 17 Sales of Beauty and Personal Care by Category: % Value Growth 2006-2011
Table 18 Sales of Premium Cosmetics by Category: Value 2006-2011
Table 19 Sales of Premium Cosmetics by Category: % Value Growth 2006-2011
Table 20 Beauty and Personal Care Company Shares by NBO 2007-2011
Table 21 Beauty and Personal Care Company Shares by GBO 2007-2011
Table 22 Beauty and Personal Care Brand Shares by GBN 2008-2011
Table 23 Penetration of Private Label by Category 2006-2011
Table 24 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2006-2011
Table 25 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2011
Table 26 Forecast Sales of Beauty and Personal Care by Category: Value 2011-2016
Table 27 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
Table 28 Forecast Sales of Premium Cosmetics by Category: Value 2011-2016
Table 29 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2011-2016
Appendix
Definitions
Sources
Summary 29 Research Sources

- AVON COSMéTICOS LTDA
- BELOCAP PRODUTOS CAPILARES LTDA
- BONYPLUS INDúSTRIA E COMéRCIO, IMPORTAçãO E EXPORTAçãO DE COSMéTICOS LTDA
- BOTICA COMERCIAL FARMACêUTICA LTDA
- COLGATE-PALMOLIVE INDúSTRIA E COMéRCIO LTDA
- INDUBRASCOM INDúSTRIA BRASILEIRA DE COSMéTICOS LTDA
- JOHNSON & JOHNSON INDUSTRIAL LTDA
- NATURA COSMéTICOS SA
- NIASI SA
- PHIOTERAPHIA BIOFITOGENIA LABORATORIAL BIOTA LTDA
- PROCTER & GAMBLE DO BRASIL SA
- UNILEVER BRASIL LTDA

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