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Hair Care in Brazil Product Image

Hair Care in Brazil

  • ID: 219940
  • August 2013
  • Region: Brazil
  • 48 Pages
  • Euromonitor International

FEATURED COMPANIES

  • AVON COSMéTICOS LTDA
  • NATURA COSMéTICOS SA
  • NIASI SA
  • UNILEVER BRASIL LTDA
  • MORE

In standard shampoos and conditioners the strong investments in advertising campaigns and new launches during 2012 from Unilever and Procter & Gamble boosted sales of such products during the year, but according to company sources this growth will not continue at this level in coming years.

The Hair Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

FEATURED COMPANIES

  • AVON COSMéTICOS LTDA
  • NATURA COSMéTICOS SA
  • NIASI SA
  • UNILEVER BRASIL LTDA
  • MORE

HAIR CARE IN BRAZIL

August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2007-2012
Table 2 Sales of Hair Care by Category: % Value Growth 2007-2012
Table 3 Sales of Hair Care by Premium Vs Mass: % Value Analysis 2007-2012
Table 4 Sales of Styling Agents by Type: % Value Breakdown 2007-2012
Table 5 Hair Care NBO Company Shares by Value 2008-2012
Table 6 Hair Care LBN Brand Shares by Value 2009-2012
Table 7 Styling Agents LBN Brand Shares by Value 2009-2012
Table 8 Colourants LBN Brand Shares by Value 2009-2012
Table 9 Salon Hair Care NBO Company Shares by Value 2008-2012
Table 10 Salon Hair Care LBN Brand Shares by Value 2009-2012
Table 11 Hair Care Premium LBN Brand Shares by Value 2009-2012
Table 12 Forecast Sales of Hair Care by Category: Value 2012-2017
Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2012-2017
Table 14 Forecast Sales of Hair Care by Premium Vs Mass: % Value Analysis 2012-2017
Table 15 Sales of Ethnic Hair Care as % of Hair Care: % Value Analysis 2007/2012
Avon Cosméticos Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 1 Avon Cosméticos Ltda: Key Facts
Summary 2 Avon Cosméticos Ltda: Operational Indicators
Company Background
Production
Summary 3 Avon Cosméticos Ltda: Production Statistics 2012
Competitive Positioning
Summary 4 Avon Cosméticos Ltda: Competitive Position 2012
Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 5 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 6 Botica Comercial Farmacêutica Ltda: Operational Indicators
Company Background
Internet Strategy
Competitive Positioning
Summary 7 Botica Comercial Farmacêutica Ltda: Competitive Position 2012
Colgate-Palmolive Indústria E Comércio Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 8 Colgate-Palmolive Indústria e Comércio Ltda: Key Facts
Company Background
Production
Summary 9 Colgate-Palmolive Indústria e Comércio Ltda: Production Statistics 2012
Competitive Positioning
Summary 10 Colgate-Palmolive Indústria e Comércio Ltda: Competitive Position 2012
Hypermarcas SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 11 Hypermarcas SA: Key Facts
Summary 12 Hypermarcas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Hypermarcas SA: Competitive Position 2012
Natura Cosméticos SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 14 Natura Cosméticos SA: Key Facts
Summary 15 Natura Cosméticos SA: Operational Indicators
Company Background
Production
Summary 16 Natura Cosméticos SA: Production Statistics 2012
Competitive Positioning
Summary 17 Natura Cosméticos SA: Competitive Position 2012
Niely Do Brasil Industrial Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 18 Niely do Brasil Industrial Ltda: Key Facts
Summary 19 Niely do Brasil Industrial Ltda: Operational Indicators
Company Background
Production
Summary 20 Niely do Brasil Industrial Ltda: Production Statistics 2012
Competitive Positioning
Summary 21 Niely do Brasil Industrial Ltda: Competitive Position 2012
Phitoteraphia Biofitogenia Laboratorial Biota Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 22 Phitoteraphia Biofitogenia Laboratorial Biota Ltda: Key Facts
Company Background
Competitive Positioning
Summary 23 Phitoteraphia Biofitogenia Laboratorial Biota Ltda: Competitive Position 2012
Procter & Gamble Do Brasil SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 24 Procter & Gamble do Brasil SA: Key Facts
Company Background
Production
Summary 25 Procter & Gamble do Brasil SA: Production Statistics 2012
Competitive Positioning
Summary 26 Procter & Gamble do Brasil SA: Competitive Position 2012
Unilever Brasil Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 27 Unilever Brasil Ltda: Key Facts
Summary 28 Unilever Brasil Ltda: Operational Indicators
Company Background
Production
Summary 29 Unilever Brasil Ltda: Production Statistics 2012
Competitive Positioning
Summary 30 Unilever Brasil Ltda: Competitive Position 2012
Executive Summary
Beauty and Personal Care Rebounds in 2012
O Boticário: Top Selling Company
Direct Selling Companies Continue To Struggle
Health and Beauty Retailers Continue To Gain Distribution Share
Outlook Remains Optimistic
Key Trends and Developments
Manufacturers Strive To Remain Competitive
Direct Selling Losing Ground To Health and Beauty Retailers
Beauty and Personal Care Remains Resistant To Economic Slowdown
Leading Players Expand Production and Distribution in Brazil
Market Data
Table 16 Sales of Beauty and Personal Care by Category: Value 2007-2012
Table 17 Sales of Beauty and Personal Care by Category: % Value Growth 2007-2012
Table 18 Sales of Premium Cosmetics by Category: Value 2007-2012
Table 19 Sales of Premium Cosmetics by Category: % Value Growth 2007-2012
Table 20 Beauty and Personal Care GBO Company Shares by Value 2008-2012
Table 21 Beauty and Personal Care NBO Company Shares by Value 2008-2012
Table 22 Beauty and Personal Care LBN Brand Shares by Value 2009-2012
Table 23 Penetration of Private Label in Beauty and Personal Care by Category: % Value Analysis 2007-2012
Table 24 Sales of Beauty and Personal Care by Distribution Format: % Value Analysis 2007-2012
Table 25 Sales of Beauty and Personal Care by Category and by Distribution Format: % Value Analysis 2012
Table 26 Forecast Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 27 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 28 Forecast Sales of Premium Cosmetics by Category: Value 2012-2017
Table 29 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 31 Research Sources

- AVON COSMéTICOS LTDA
- BELOCAP PRODUTOS CAPILARES LTDA
- BONYPLUS INDúSTRIA E COMéRCIO, IMPORTAçãO E EXPORTAçãO DE COSMéTICOS LTDA
- BOTICA COMERCIAL FARMACêUTICA LTDA
- COLGATE-PALMOLIVE INDúSTRIA E COMéRCIO LTDA
- INDUBRASCOM INDúSTRIA BRASILEIRA DE COSMéTICOS LTDA
- JOHNSON & JOHNSON INDUSTRIAL LTDA
- NATURA COSMéTICOS SA
- NIASI SA
- PHIOTERAPHIA BIOFITOGENIA LABORATORIAL BIOTA LTDA
- PROCTER & GAMBLE DO BRASIL SA
- UNILEVER BRASIL LTDA

Note: Product cover images may vary from those shown

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