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Hair Care in Brazil

  • ID: 219940
  • August 2015
  • Region: Brazil
  • 35 Pages
  • Euromonitor International

Hair care recorded current value growth of 11% in 2014, reaching BRL21.2 billion. This good performance, with a growth rate very similar to that recorded in 2013, was driven by sales of value-added products, such as 2-in-1 products and products which deliver superior results, such as salon performance products.

Hair Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

HAIR CARE IN BRAZIL

August 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Hair Care by Category: Value 2009-2014
Table 2 Sales of Hair Care by Category: % Value Growth 2009-2014
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2009-2014
Table 4 Sales of Styling Agents by Type: % Value Breakdown 2009-2014
Table 5 NBO Company Shares of Hair Care: % Value 2010-2014
Table 6 NBO Company Shares of Salon Hair Care: % Value 2010-2014
Table 7 LBN Brand Shares of Hair Care: % Value 2011-2014
Table 8 LBN Brand Shares of Colourants: % Value 2011-2014
Table 9 LBN Brand Shares of Salon Hair Care: % Value 2011-2014
Table 10 LBN Brand Shares of Styling Agents: % Value 2011-2014
Table 11 LBN Brand Shares of Premium Hair Care: % Value 2011-2014
Table 12 Forecast Sales of Hair Care by Category: Value 2014-2019
Table 13 Forecast Sales of Hair Care by Category: % Value Growth 2014-2019
Table 14 Forecast Sales of Hair Care by Premium vs Mass: % Value 2014-2019
Avon Cosméticos Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 1 Avon Cosméticos Ltda: Key Facts
Summary 2 Avon Cosméticos Ltda: Operational Indicators
Company Background
Production
Summary 3 Avon Cosméticos Ltda: Production Statistics 2014
Competitive Positioning
Summary 4 Avon Cosméticos Ltda: Competitive Position 2014
Botica Comercial Farmacêutica Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 5 Botica Comercial Farmacêutica Ltda: Key Facts
Summary 6 Botica Comercial Farmacêutica Ltda: Operational Indicators
Company Background
Internet Strategy
Competitive Positioning
Summary 7 Botica Comercial Farmacêutica Ltda: Competitive Position 2014
Natura Cosméticos SA in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 8 Natura Cosméticos SA: Key Facts
Summary 9 Natura Cosméticos SA: Operational Indicators
Company Background
Production
Summary 10 Natura Cosméticos SA: Production Statistics 2014
Competitive Positioning
Summary 11 Natura Cosméticos SA: Competitive Position 2014
Unilever Brasil Ltda in Beauty and Personal Care (brazil)
Strategic Direction
Key Facts
Summary 12 Unilever Brasil Ltda: Key Facts
Summary 13 Unilever Brasil Ltda: Key Facts
Competitive Positioning
Summary 14 Unilever Brasil Ltda: Competitive Position 2014
Executive Summary
Economic Slowdown Starts To Impact Beauty and Personal Care
World Cup Impacts Sales, As People Watch Games Instead of Shopping
Unilever Takes the Lead
the "selling Brazil" Appeal Continues, As Consumers Look for Products With Natural Ingredients
Whilst the Business Scenario in Brazil Is Quite Pessimistic, Beauty and Personal Care Has Good Prospects
Key Trends and Developments
Fierce Competition in Beauty and Personal Care Expands the Multichannel Strategy in Brazil
Still A Niche, Premium Nail Care Continues To Grow in the Country
More Informed Consumers Lead Beauty and Personal Care To Grow at A Healthier and Steadier Pace
Market Data
Table 15 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 16 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 19 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 20 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 21 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 22 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 23 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 24 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 25 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 26 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 28 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 15 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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