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Hair Care in Brazil
Euromonitor International, May 2011, Pages: 50
The largest category within hair care products, conditioners, saw a decline in volume sales over the 2009-2010 period, as a consequence of the increasing participation of value-added products featuring benefits such as 24-hour deep hydrating hair treatment creams. On the other hand, standard conditioners increased market share within the category due to the growing number of D and E economic strata consumers who more frequently purchase such products in their grocery baskets.
The Hair Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Hair Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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